Publications

October 2010 (Revised November 2010)
Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson

In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details

Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry

Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

April 2014 (Revised July 2017)
Case

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details

Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom

March 2018 (Revised July 2018)
Case

Whole Foods Under Amazon

By: Dennis Campbell, Tatiana Sandino, James Barnett and Christine Snively

In August 2017, Amazon acquired Whole Foods Market for $13.7 billion. Whole Foods was struggling with high costs and faced growing competition from traditional supermarkets offering more organic products. Prior to the acquisition, Whole Foods began rolling out a new... View Details

Keywords: Performance Efficiency; Performance Improvement; Employee Relationship Management; Acquisition; Change Management; Food and Beverage Industry; Retail Industry

21 Jul 2022
News

I Think Inflation Is Going to Be with Us a Long Time, Says Harvard’s Bill George

May 2018 (Revised February 2020)
Case

Jason Blum's Blumhouse Productions

By: Anita Elberse

In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget... View Details

August 2016
Supplement

Videojet (B)

By: Raffaella Sadun, Bharat Anand and Eric Van den Steen

In 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet... View Details

Keywords: Managerial Processes; Conglomerates; Diversification; Relational Contracts; Corporate Strategy; Manufacturing Industry

September 2011 (Revised October 2014)
Case

Ganesh Natarajan: Leading Innovation and Organizational Change at Zensar (A)

By: Michael Tushman and David Kiron

In 2005, Ganesh Natarajan, CEO of Zensar, a Pune, India-based software company, and his senior management team are considering consolidating staff and resources at the firms. Natarajan proposes an additional, possible controversial business unit to the proposed new... View Details

Keywords: Change Management; Technological Innovation; Leading Change; Product Launch; Organizational Change and Adaptation; Organizational Structure; Information Technology Industry

March 2008 (Revised March 2009)
Case

Purolator Courier Ltd.

By: Rajiv Lal and Catherine Ross

On a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been... View Details

Keywords: Conferences; Customer Focus and Relationships; Leading Change; Marketing Strategy; Performance Effectiveness; Strategic Planning; Research; Segmentation; Canada

18 Jun 2021
News

Who do we invent for? Patents by women focus more on women’s health, but few women get to invent

Web

Faculty & Research

years later, he and his team established Ashesi University, which differentiated itself from Ghana’s traditional educational model by remaining privately funded (and therefore independent from Ghana’s public school system), religiously... View Details

25 Jan 2022
News

Baseball’s Next Competitive Advantage Isn’t Analytics. It’s Culture.

August 2019 (Revised March 2022)
Case

Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

By: Elie Ofek and Danielle Golan

Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details

Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry

January 1993 (Revised March 1993)
Case

Kronos (A)

Mark Ain is the founder and manager of Kronos, which has grown to a $33 million dollar company in 13 years. The case focuses on Ain's rrole in the company. Presents data from a personality assessment of Ain and his senior management team as input to this decision. . View Details

Keywords: Management Teams; Management Skills; Managerial Roles; Personal Characteristics; Management Style; Behavior

December 1998 (Revised October 2007)
Case

Tele-Communications, Inc.: Accelerating Digital Deployment

By: Thomas R. Eisenmann

The top management team at Tele-Communications, Inc. (TCI), the largest U.S. cable company, conceived and implemented a dramatic operational turnaround and a radical new technology strategy over an 18-month period beginning in late 1996. View Details

Keywords: Technological Innovation; Value Creation; Operations; Information Management; Business Strategy; Information Technology Industry; Telecommunications Industry; United States