Publications

February 2011
Exercise

Carbon Trading Simulation: Green Cement Inc.

By: Peter A. Coles

This simulation presents students the opportunity to experience firsthand the economics of carbon markets and permit trading. Each student has private role information about a company he or she manages. The student must make decisions about pollution-reducing... View Details

Keywords: Ethics; Investment; Markets; Agreements and Arrangements; Production; Corporate Social Responsibility and Impact; Business and Government Relations; Environmental Sustainability; Pollutants

June 2010 (Revised February 2013)
Background Note

The Precautionary Principle

By: Michael W. Toffel and Nazli Z. Uludere Aragon

This note describes the precautionary principle and its key tenets, highlights challenges associated with its use, and includes many examples of its application, primarily within the realm of regulating activities based on the risk of harm to human health and the... View Details

Keywords: Governing Rules, Regulations, and Reforms; Policy; Health Disorders; Business and Government Relations; Safety; Natural Environment; Pollutants; Agriculture and Agribusiness Industry; Chemical Industry; Pharmaceutical Industry

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details

Keywords: by Carmen Nobel; Energy; Utilities

July 2013
Case

Novozymes: Establishing the Cellulosic Ethanol Value Chain

By: Willy Shih and Sen Chai

As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details

August 2011
Supplement

John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11

By: David Garvin

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Sales; Environmental Sustainability; Business Strategy; Web Sites; Publishing Industry; Washington (state, US)

06 Jul 2010
Research & Ideas

Renewable Energy: Winds at Our Back?

off Massachusetts' coastline is the subject of HBS professor Richard Vietor's case study "Cape Wind: Offshore Wind Energy in the USA." The case highlights the challenges and opportunities that face green businesses as they attempt to... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

December 2020 (Revised March 2022)
Teaching Note

Forecasting ClimaCell

By: Joshua Lev Krieger, Christopher Stanton and James Barnett

A weather technology startup, ClimaCell considers the R&D trade-offs and financing implications of pursuing a proposed contract with a major automobile maker, rather than continuing its focus on building a scalable, all-purpose weather prediction engine. View Details

Keywords: Weather; Forecasting and Prediction; Business Startups; Research and Development; Finance; Cost vs Benefits; Decision Making; Strategy; United States; Israel; Massachusetts; Colorado

August 2011
Supplement

An Interview with John Fahey, President and CEO of National Geographic Society

By: David Garvin

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Problems and Challenges; Sales; Natural Environment; Business Strategy; Web Sites

04 Apr 2018
Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

Drbouz In June 2016, I gave a TED Talk called We Need Nuclear Power to Solve Climate Change. The talk discussed the world’s realistic options for reducing fossil CO2 emissions soon enough to contain climate change’s more severe effects. To my surprise, that talk has... View Details

Keywords: by Joseph Lassiter; Energy; Green Technology

June 2019
Teaching Note

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick

Teaching note is meant to accompany Zebra Medical Vision case, which offers a look at a company’s decisions as a small startup competing with other startups and major technology companies. It also demonstrates the challenges faced by a machine learning company working... View Details

Keywords: Business Startups; Science-Based Business; Applications and Software; Patents; Cross-Cultural and Cross-Border Issues; Health Care and Treatment; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Israel

October 2012
Teaching Plan

Vertex Pharmaceuticals and the Cystic Fibrosis Foundation: Venture Philanthropy Funding for Biotech (TP)

By: Robert F. Higgins

This is the teaching note related to HBS case 808005. In 2001, Vertex Pharmaceuticals Incorporated acquired the San Diego-based biotech company, Aurora Biosciences. The combination of Vertex's and Aurora's technologies would improve the flow of novel drug candidates... View Details

Keywords: Venture Philanthropy; Biotechnology; Funding Philanthropy Venture; Cystic Fibrosis; Foundations; Pharmaceuticals; Mergers and Acquisitions; For-Profit Firms; Venture Capital; Philanthropy and Charitable Giving; Science-Based Business; Nonprofit Organizations; Pharmaceutical Industry; Biotechnology Industry; United States; San Diego

09 Jan 2014
Research & Ideas

Excerpt: ’Fortune Tellers’

book excerpt Forecasters From the introduction of Fortune Tellers: The Story of America's Economic Forecasters By Walter A. Friedman This is a book about a group of entrepreneurs who, like Evangeline Adams, identified a business... View Details

Keywords: by Walter A. Friedman

August 2009 (Revised September 2011)
Case

Whole Foods: Balancing Social Mission and Growth

By: Christopher Marquis, Marya Besharov and Bobbi Thomason

In 2009, Whole Foods stands at a crossroads. Their incredible growth over the past 25 years has vaulted them into the ranks of the largest US supermarkets and they have arguably led to the widespread acceptance of natural and organic foods in the United States. Yet... View Details

Keywords: Business Model; Leadership; Growth and Development Strategy; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Retail Industry; United States

Keywords: Green Building; LEED Rating System; Economic And Environmental Performance; Program Evaluation And Assessment; Tradeoffs Between Process- And Performance Standards; Buildings and Facilities; Business Headquarters; Governing Rules, Regulations, and Reforms; Standards; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Pollutants; Green Technology Industry

September 2009 (Revised September 2010)
Case

Genzyme Center (A)

By: Michael W. Toffel and Aldo Sesia

Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details

July 1993 (Revised September 1995)
Supplement

Block 16: Ecuadorian Government's Perspective

By: Malcolm S. Salter and Susan E.A. Hall

Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the government perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian government officials. View Details

Keywords: Policy; Business or Company Management; Resource Allocation; Marketing Strategy; Natural Environment; Environmental Sustainability; Perspective; Corporate Strategy

2008
Article

The Gordon Research Conferences As Scientific Infrastructure

By: Arthur A. Daemmrich and Leah Shaper

Conferences serve as a crucial part of scientific infrastructure by offering participants the opportunity to announce novel findings, discuss research methods, and take part in a variety of networking activities. Presenting papers and learning about unpublished new... View Details

Keywords: Conferences; Interpersonal Communication; Infrastructure; Science-Based Business; Social and Collaborative Networks

February 2005 (Revised November 2006)
Case

InfoVision (A): Technology Transfer at Georgia Tech

InfoVision illustrates university technology transfer through the choices of a graduating doctoral student. Also explores the challenges of working across the scientific, business, and legal disciplines in the Georgia Tech transfer program. View Details

Keywords: Information Technology; Problems and Challenges; Transformation; Higher Education; Science-Based Business; Commercialization; Research and Development; Education Industry; Georgia (state, US)

February 1988
Case

Crown Cork & Seal Co., Inc. (Condensed)

By: Richard G. Hamermesh and Richard S. Rosenbloom

A condensed version of Crown Cork & Seal Co., Inc. The principal changes are the elimination of details about the early history of the company and condensation of the final section, Outlook for the Future. View Details

Keywords: Risk and Uncertainty; Industry Growth; Environmental Sustainability; Business Strategy; Trends; Manufacturing Industry