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10 Nov 2009
First Look

First Look: Nov. 10

are also consistent with SOX and regulatory actions reducing the incentives to sell ahead of privately known negative news. Bye Bye Bundles: The Unbundling of Music in Digital Channels Author:Anita Elberse Publication:Journal of Marketing... View Details

Keywords: Martha Lagace

11 Jan 2021
Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

including design thinking and lean startup approaches, that have given rise to some of the world’s biggest technology companies. But does the Silicon Valley mantra “fail fast, fail often,” which encourages early testing of new ideas and... View Details

Keywords: by Kristen Senz

June 2020
Background Note

Customer Management Dynamics and Cohort Analysis

By: Elie Ofek, Barak Libai and Eitan Muller

The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details

Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain

January 2018 (Revised October 2019)
Case

ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)

By: Feng Zhu, Weiru Chen and Shirley Sun

ZBJ.com (ZBJ), an online platform that connects knowledge workers to small- and medium-sized enterprises, is China’s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15... View Details

Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China

December 2019
Case

Walmart Ecommerce (B): Omnichannel Pursuits

By: Ramon Casadesus-Masanell and Karen Elterman

This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details

Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States

29 Nov 2010
HBS Case

United Breaks Guitars

quick hop to the mainstream media; by the end of July, the video had been viewed 4.6 million times, with external references expanding that audience by many more millions. Click to watch.“United Breaks Guitars,” created by Canadian musician Dave Carroll Taught in the... View Details

Keywords: by Julia Hanna

01 Jun 2024
News

From Chalkboards to Chatbots

Artwork/animation by Greg Meeson/hitandrunmedia.com; shutterstock.com Generative artificial intelligence (GenAI) is reshaping our world at an unprecedented pace, becoming an integral part of how we live, work, and interact. It is therefore critical for current and... View Details

25 Aug 2022
News

Understanding the Digital, Data, and Design Institute at Harvard

Illustrations by Don Foley To expand faculty research on how technological change is affecting business and society and to help reinvent this change, HBS launched in July the Digital, Data, and Design Institute at Harvard (D^3). It... View Details

June 2018 (Revised April 2021)
Case

Valuing Snap After the IPO Quiet Period (A)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details

01 Feb 2001
News

What Makes a Good Leader

in Nonprofit Management (Executive Education) Recent book: Evolve!: Succeeding in the Digital Culture of Tomorrow On change: "Mindless habitual behavior is the enemy of innovation." Regarding vision: "A vision is not just a picture of... View Details

Keywords: Management

01 Mar 2024
News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details

Keywords: April White

07 Apr 2009
First Look

First Look: April 7, 2009

support the R&D and scale necessary to enter such sophisticated capital-intensive industries. There were no firms with the deep technological roots or the skill base to even begin. Yet government planners recognized the challenges of... View Details

Keywords: Martha Lagace

Bonnie Cao

Web

Bringing Space Tech Back to Earth - MBA

Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details

Web

Bridging Science and Business: My Summer Internship at Eli Lilly - MBA

Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details

30 Nov 2021
In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details

Keywords: by Lynn Schenk and Dina Gerdeman

06 Feb 2007
First Look

First Look: February 6, 2007

the firm and MIS research to argue that some types of information technology (IT) will be deployed only within hierarchical governance structures. This argument introduces a contingency into the 'electronic markets hypothesis,' which... View Details

Keywords: Martha Lagace

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was written by Jax, a View Details

Keywords: by John Deighton and Leora Kornfeld

Web

Answering Your Questions About the HBS MBA Application - MBA

Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details

Web

All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell - MBA

Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details

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