Publications

June 2001
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry

April 2001
Supplement

Acer America: Development of the Aspire

By: Christopher A. Bartlett

Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems... View Details

Keywords: Digital Marketing; Transformation; Forecasting and Prediction; Marketing Strategy; Outcome or Result; Problems and Challenges; Information Infrastructure; Internet and the Web; Computer Industry; Taiwan; United States

May 2000
Case

Intel 64 Fund

By: G. Felda Hardymon and Ann Leamon

Laila Partridge of Intel's Corporate Business Development group has been charged to create a special investment fund to speed the adoption of a new chip architecture. The last architecture upgrade, from 16 to 32 bits, had needed almost a decade to become fully adopted.... View Details

Keywords: Venture Capital; Investment; Technology Adoption; Innovation and Management; Computer Industry

December 1999 (Revised March 2001)
Teaching Note

Matching Dell TN

By: Jan W. Rivkin

Teaching Note for (9-799-158). View Details

Keywords: Computer Industry

October 1999
Teaching Note

Acer America: Development of the Aspire TN

By: Christopher A. Bartlett

Teaching Note for (9-399-011). View Details

Keywords: Computer Industry; United States; Taiwan

January 1992
Case

Broward - Computerm Arbitration

By: Paul A. Vatter

Keywords: Negotiation; Contracts; Computer Industry

May 1992 (Revised January 1993)
Teaching Note

Apple Computer--1992, Teaching Note

By: David B. Yoffie

Teaching Note for (9-792-081). View Details

Keywords: Computer Industry

July 1992
Teaching Note

Sun Microsystems, Inc. (A) TN

By: Kim B. Clark and Steven C. Wheelwright

Teaching Note for (9-686-133). View Details

Keywords: Computer Industry

December 1989 (Revised February 1990)
Case

Sun Microsystems and the UNIX Operating System: Creation of a Standard?

By: Steven C. Wheelwright

Keywords: Software; Computer Industry

April 1999 (Revised August 2000)
Case

Compaq Computer: Focus Groups

By: David E. Bell and Ann Leamon

Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with... View Details

Keywords: Selection and Staffing; Management Analysis, Tools, and Techniques; Product Design; Outcome or Result; Corporate Strategy; Computer Industry

August 1998
Teaching Note

Hewlett-Packard Co.: European Remarketing Operation TN

By: Das Narayandas

Keywords: Marketing; Computer Industry; Europe

January 1992
Case

IBM: Assistant General Manager of Marketing (B)

By: Frank V. Cespedes

Keywords: Marketing; Computer Industry

January 1991
Teaching Note

Honeywell, Inc.: International Organization for Commercial Avionics (A) and (B), Teaching Note

By: Frank V. Cespedes

Keywords: International Relations; Computer Industry

May 1987 (Revised December 1987)
Supplement

Hewlett-Packard: Manufacturing Productivity Division (A), (B), and (C), Video Viewing Guide

By: Benson P. Shapiro and Lawrence B. Levine

Keywords: Computer Industry

October 1996 (Revised May 1998)
Case

Presenting PenPoint (A)

Containing excerpts from Jerry Kaplan's best-selling book, Startup: A Silicon Valley Adventure, this case begins with Kaplan's idea for developing a handheld, pen-operated computer. It follows Kaplan, who becomes the CEO of GO Corp., as he goes on the road to sell his... View Details

Keywords: Information Infrastructure; Entrepreneurship; Product Marketing; Computer Industry; United States

January 1996
Background Note

National Cultures and Work-Related Values: The Hofstede Study

People from different national cultures often operate under different assumptions about what is appropriate behavior. In organizational settings, these cultural differences in underlying assumptions can significantly affect interactions when individuals from various... View Details

Keywords: Behavior; Organizations; Attitudes; Cross-Cultural and Cross-Border Issues; Computer Industry

September 1994 (Revised September 1994)
Case

Acer Group, The: Vision for the Year 2000

By: D. Quinn Mills and Richard C. Wei

In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details

Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan

March 1987 (Revised June 1988)
Supplement

Donna Dubinsky and Apple Computer, Inc. (D)

Accompanies Donna Dubinsky (A), (B), (C), and (E) but offers a unique additional perspective, that of the "antagonist" in this case, Debi Coleman. Coleman, vice president of manufacturing at Apple, offers her observations on the distribution conflict at Apple and her... View Details

Keywords: Distribution; Computer Industry; United States

February 1986 (Revised June 1988)
Supplement

Donna Dubinsky and Apple Computer, Inc. (E)

Presents a description of two management style assessment questionnaires that were completed by Donna Dubinsky: the Influence Style Questionnaire and the Leadership Practices Inventory. Dubinsky's results are summarized and presented in two exhibit graphs. This data... View Details

Keywords: Management Style; Computer Industry; United States