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  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

a question related to whether the poor should be helped by the government or if they should help themselves, while the measure of luck is the share of the oil industry in the state's economy multiplied by the price of oil. The correlation... View Details
Keywords: Martha Lagace
  • March 2000
  • Case

Aspect Medical Systems

By: Richard M.J. Bohmer and Naomi Atkins
Entrepreneur Nassib Chamoun has created an innovative anesthesiology device that monitors patients' consciousness levels during surgery. This case tracks how Chamoun and his executive team built the infrastructure of the company and actively managed the adoption... View Details
Keywords: Decision Choices and Conditions; Entrepreneurship; Independent Innovation and Invention; Infrastructure; Product Design; Product Development; Problems and Challenges; Adoption; Competitive Strategy; Technology Industry
Related

    Michael A. Wheeler

    Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
    • 09 Jan 2012
    • Research & Ideas

    Location, Location, Location: The Strategy of Place

    movie industry resides. Alcácer says that when Disney bought Pixar in 2006, Pixar executives asked to remain based in Northern California because they didn't want the company's culture to be negatively affected by the culture in Southern... View Details
    Keywords: by Dina Gerdeman
    • September 2020 (Revised June 2023)
    • Supplement

    Spreadsheet Supplement to Artea Teaching Note

    By: Eva Ascarza and Ayelet Israeli
    Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
    Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
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    • September 2020 (Revised July 2022)
    • Exercise

    Artea (D): Discrimination through Algorithmic Bias in Targeting

    By: Eva Ascarza and Ayelet Israeli
    This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
    Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
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    • August 2011 (Revised October 2011)
    • Supplement

    Lady Gaga (B)

    By: Anita Elberse and Michael Christensen
    In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details
    Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry
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    • June 7, 2016
    • Comment

    Can Brand Trump Win a Presidency?

    By: John A. Quelch
    In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
    Keywords: Brand; Umbrella Brands; Political Brands; Political Campaigns; Successful Brands; Personal Brand; Demographics; History; Information; Innovation and Invention; Leadership; Management; Marketing; Outcome or Result; Problems and Challenges; Strategy; Value; Public Administration Industry; Public Administration Industry; United States
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    • Web

    California - Global

    minute walk from Burlingame Caltrain station . The closest BART stop is Millbrae station which is a 10 minute taxi ride to the CRC. New Research on the Region October 2024 Teaching Material The Semiconductor Industry By: Andy Wu , Steve... View Details
    • 09 Apr 2012
    • Research & Ideas

    Who Sways the USDA on GMO Approvals?

    Traditional Theories Break Down As Hiatt began investigating, he found that traditional theories of capture such as lobbying and campaign contributions had little effect on whether any particular GMO was approved. Even more direct means of influence such as scientific... View Details
    Keywords: by Michael Blanding; Food & Beverage; Biotechnology; Agriculture & Agribusiness
    • Web

    Rock Entrepreneurship Advisor Program - Entrepreneurship

    Rock Entrepreneurship Advisor Program The Rock Entrepreneurship Advisor Program (REAP) is a virtual program designed specifically for HBS alumni. These Advisors are a highly curated group of exceptional, experienced entrepreneurs and... View Details
    • 2016
    • Chapter

    Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

    By: Hillary Greene and Dennis Yao
    This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details
    Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States
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    • September 2011
    • Supplement

    TopCoder (B)

    By: Karim R. Lakhani, Eric Lonstein and Stephanie Pokrywa
    Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
    Keywords: Industry Growth; Forecasting and Prediction; Change Management; Production; Machinery and Machining; Planning; Quality; Competition; Diversification; Technology Adoption; Measurement and Metrics; Product Design; Manufacturing Industry
    Related
    • 23 Oct 2000
    • Research & Ideas

    The Strategy-Focused Organization

    development, and employee capabilities, they can improve their position relative to competitors, so that when the external environment improves, they will enjoy profits much higher than the industry average. How senior executives react... View Details
    Keywords: by Robert S. Kaplan & David P. Norton
    • 01 Mar 2024
    • News

    Game On

    It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details
    Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
    • Web

    Corporate Strategy - Institute For Strategy And Competitiveness

    actions guarantees superior economic performance. Companies compete at the level of individual businesses, where strategic positioning within an industry creates value for customers. Successful strategy at the corporate level must produce... View Details
    • 25 Sep 2006
    • Research & Ideas

    How Software Platforms Revolutionize Business

    transformed nearly every major industry for the past quarter century." Think of software platforms as ring leaders of ecosystems in which a few or many companies can participate to reach users. These core products, like Windows, for... View Details
    Keywords: by Sean Silverthorne; Video Game; Web Services
    • 2009
    • Report

    Clusters, Cluster Policy, and Swedish Competitiveness

    By: Christian H.M. Ketels
    Proximity enables firms to take advantage of knowledge spill-overs and exploit supplierdemand linkages with other entities engaged in related activities. Cluster strength thus seems to be one of the important determinants of prosperity differences across geographies.... View Details
    Keywords: Policy; Knowledge Use and Leverage; Industry Clusters; Business and Government Relations; Competitive Strategy; Competitive Advantage; Sweden
    Related
    • 07 Mar 2023
    • HBS Case

    ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

    co-author of The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI. The case, and its reverberations as ChatGPT’s success escalates the AI race, offers lessons for those who are interested in AI implementations—as well as those in... View Details
    Keywords: by Scott Van Voorhis; Technology
    • January 2016
    • Article

    Incorporating Longitudinal Pediatric Patient-centered Outcome Measurement into the Clinical Workflow Using a Commercial Electronic Health Record: A Step Toward Increasing Value for the Patient

    By: Kathleen Carberry, Zachary Landman, Michelle Xie, Thomas W. Feeley, John Henderson and Charles Fraser Jr.
    Patient-centered outcomes measurement provides healthcare organizations with crucial information for increasing value for patients; however, organizations have struggled to obtain outcomes data from electronic health record (EHR) systems. This study describes how Texas... View Details
    Keywords: Epic; Electronic Health Records; Outcomes; Value; Patient-Centered Outcomes Measurement; Value Creation; Information Technology; Health Care and Treatment; Customer Focus and Relationships; Health Industry; Texas
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