Publications

June 2009 (Revised April 2017)
Teaching Note

Merck: Managing Vioxx (A)-(G)

By: Robert Simons and Natalie Kindred

Teaching Note for [109080], [109081], [109082], [109083], [109084], [109085], and [109086]. View Details

Keywords: Management Control Systems; Strategy And Execution; Crisis Management; Risk; Core Values; Pharmaceutical Industry

October 2002 (Revised March 2017)
Teaching Note

DIENA

By: Robert Simons and Indra Reinbergs

Teaching Note for (102-001) View Details

Keywords: Strategy; Execution; Management Control Systems; Organization Design; Implementing Strategy; Pulp and Paper Industry; Publishing Industry; Latvia

June 1999 (Revised May 2017)
Teaching Note

Guidant Corporation: Shaping Culture Through Systems

By: Robert Simons and Antonio Dávila

Teaching Note for (9-198-076). View Details

Keywords: Strategy And Execution; Management Control Systems; Risk And Uncertainty; Service Industry; Financial Services Industry

August 2024
Teaching Note

Ayn Rand: Changing the World

By: Robert Simons and Shirley Sun

Teaching Note for HBS Case No. 121-070. View Details

June 2023 (Revised November 2024)
Case

Albert Einstein: Changing the World

By: Robert Simons and Shirley Sun

This case traces the rise of Albert Einstein from a small town in Germany to a towering intellectual leader who revolutionized the field of physics. The case describes his early education and his penchant for individual thinking and non-conformity. A committed... View Details

Keywords: Science; Research; Personal Characteristics; Mission and Purpose; Success; Work-Life Balance; Higher Education; Power and Influence

January 2023 (Revised September 2024)
Teaching Note

James Bryant Conant: Changing the World

By: Robert Simons and Shirley Sun

Teaching Note for HBS Case No. 121-068. View Details

October 2022 (Revised November 2024)
Teaching Note

Marie Curie: Changing the World

By: Robert Simons and Shirley Sun

Teaching Note for HBS Case No. 121-059. View Details

March 2022 (Revised October 2022)
Case

John F. Kennedy: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of John F. Kennedy from a wealthy family in Boston to president of the United States. The case describes how Kennedy, as a young man, lived a privileged life in the shadow of his older brother, Joe. When Joe was killed in World War II, Jack... View Details

Keywords: Politics; Business And Government; Legacy; Leadership Development; Personal Characteristics; Business and Government Relations; Success; Power and Influence; Decision Making; Personal Development and Career; United States

March 2021 (Revised August 2023)
Case

Helen Keller: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Helen Keller who at 19 months became deaf and blind. Refusing to be sidelined from life, Keller showed great determination in learning how to communicate with others, employing tutors and travelling to Boston to enroll in the Perkins... View Details

Keywords: Mission And Purpose; Values And Beliefs; Success; Diversity; Leading Change; Personal Development and Career; Personal Characteristics; Power and Influence

March 2021 (Revised October 2023)
Case

Mary Kay Ash: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants... View Details

Keywords: Business Start-ups; Entrepreneurship; Values and Beliefs; Business Startups; Work-Life Balance; Success; Religion; Family Business; Personal Development and Career; Beauty and Cosmetics Industry

March 2021 (Revised June 2022)
Case

Bill Wilson: Changing the World

By: Robert Simons and Max Saffer

This case describes the life choices of Bill Wilson, the founder of Alcoholics Anonymous. A young man with tremendous potential, Wilson hit rock bottom as a drunk. An epiphany, coupled with his personal drive, led him to build a worldwide organization that has helped... View Details

Keywords: Leadership Development; Nonprofit Organizations; Mission and Purpose; Values and Beliefs; Personal Characteristics; Leadership Style; Work-Life Balance; Personal Development and Career