Publications

June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Motion Pictures and Video Industry; Motion Pictures and Video Industry

22 Apr 2013
Research & Ideas

Earth Day: Recent Research on Sustainability

underscored the importance of employee engagement, contributing to the community, and creating sustainable environment strategies. Harvard Business School at the Kumbh Mela In this video report, Senior Lecturer John Macomber visits the... View Details

June 2019 (Revised September 2024)
Case

Parrot: Navigating the Nascent Drone Industry

By: Rory M. McDonald, Emilie Billaud and Vincent Dessain

In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details

Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Europe; France; Paris

September 2017
Supplement

Actera Group: Investing in Mars Cinema Group (B)

By: Victoria Ivashina and Eren Kuzucu

In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,... View Details

Keywords: Private Equity; Value Creation; Transformation; Valuation; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Turkey

July – August 2008
Article

Should You Invest in the Long Tail?

By: Anita Elberse

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details

Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry

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23 Aug 2004
Research & Ideas

Strategy for Small Fish

provide software developers in sectors ranging from video games to engineering simulation with training, tools, and support for application development tailored to exploit the unique capabilities of NVIDIA graphics processors.21 NVIDIA... View Details

Keywords: by Marco Iansiti & Roy Levien

15 Mar 2011
First Look

First Look: March 15

report data from an experiment where subjects in a Willpower Treatment are asked to resist the temptation to join others in watching a humorous video for 10 minutes. In relation to a baseline treatment that does not require willpower, we... View Details

Keywords: Sean Silverthorne

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

have the potential to become frenemies, however. Microsoft and Sony still compete bitterly to persuade video game producers to create exclusive content for their gaming consoles—Xbox and PlayStation, respectively. In that case, the two... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

05 Sep 2008
What Do You Think?

Is Case Method Instruction Due for an Overhaul?

is the encouragement of development and use of "decision briefs" at Columbia Business School by its Dean, R. Glenn Hubbard. The decision brief may consist of several articles describing a management challenge accompanied by a View Details

Keywords: by Jim Heskett; Education

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Admittedly, this is no easy feat when you run a scrap metal dealership. But it can be done. One popular video on YouTube, "A Big Ad," features 3 young men parodying a grand-scale, cast of thousands Carlton Draught beer ad for a small... View Details

Keywords: by Julia Hanna; Publishing; Advertising

13 May 2008
First Look

First Look: May 13, 2008

used with "Home Video Games: Generation Seven" (505-072), which provides supplementary information on the industry. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508076 View Details

Keywords: Martha Lagace

16 Nov 1999
Lessons from the Classroom

Leading Change and Organizational Renewal

series of class discussions, lectures, and case analyses. A selection of written and video cases provides participants an opportunity to confront real-life situations in the safety of a classroom environment. Evening sessions are devoted... View Details

Keywords: by Staff

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

effectiveness of groups, how perceivers use group properties to inform their judgment, and the contextual and individual differences that allow some perceivers to be more accurate. Across seven studies, we present consistent evidence that perceivers can judge workgroup... View Details

Keywords: Dina Gerdeman

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior” by... View Details

Keywords: by Avery Forman; Food & Beverage

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

opportunities to practice their skills in time frames connected to actual buying processes. They can do so by using the same technologies that are “disrupting” their customer-contact activities: videos and mobile apps that reps can view... View Details

Keywords: Sean Silverthorne

August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details

Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; United States; New York (city, NY)

12 Jul 2020
Book

The Harvard Business School Faculty Summer Reader 2020

leadership, and strategy of Uber in Super Pumped: The Battle for Uber. Blake J. Harris covers a classic business battle in Console Wars: Sega, Nintendo, and the Battle that Defined a Generation; besides being a video game culture and... View Details

Keywords: by Staff

October 2017
Case

NetDragon

By: William R. Kerr and Alexis Brownell

Keywords: NetDragon; China; E-learning; Fuzhou; Gaming; Education; Entrepreneurship; Internet; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; China