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  • 30 Aug 2011
  • First Look

First Look: August 30

sales from emerging markets. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311118-PDF-ENG Nestlé SA: Nutrition, Health and Wellness Strategy Rebecca M. Henderson and Ryan JohnsonHarvard Business School Case 311-119 In 1997 Nestlé committed to a View Details
Keywords: Sean Silverthorne
  • 20 Mar 2000
  • Research & Ideas

Incubators: The New Venture Capitalists?

staffing, services, physical space, strategic guidance and more — are popping up in the private sector almost as fast as the dot.com companies they hope to hatch. They're pulling in veteran entrepreneurs and established Internet players... View Details
Keywords: by Kenneth Liss
  • 27 Aug 2013
  • First Look

First Look: August 27

favorable to authors who have garnered other attention in the press (as measured by number of media mentions outside of the review) and who have won book prizes. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=45339 August 2013 California Management... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2020
  • Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

Milestone” (ECM) which designates you as a “competent engineer.” Did 2+2 change your path or alter your post-undergraduate plans? I felt that I could really throw myself into my three years of working and learning and figuring out what I... View Details
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

employment, investment among the three nations increased, and productivity also grew. Furthermore, the agreement led to lower prices. By 2018, all countries experienced low unemployment rates. With changes in NAFTA looming, many... View Details
Keywords: Dina Gerdeman
  • June 2007 (Revised March 2011)
  • Case

The CW: Launching a Television Network

By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry
Related
  • Web

2024 Reunion Presentations - Alumni

Curriculum Matthew Weinzierl & Professor Debora Spar (PMD 62) + More Info - Video Recording – Less Info - Video Recording How can we best prepare students to navigate an uncertain world? How do we make sense of the changes in American and... View Details
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

is likely to have a meaningful effect on health care spending patterns. In addition, precision medicines can change the expected profitability of therapies both by allowing more sophisticated pricing systems and potentially decreasing the... View Details
Keywords: Carmen Nobel
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

expensive. How can health care organizations change this? One key is to prioritize quality improvement over cost cutting. By harnessing IT to help design better clinical practices, it’s possible to achieve better patient outcomes and... View Details
Keywords: Carmen Nobel
  • 18 Dec 2012
  • First Look

First Look: December 18

strategic use of first-party content by two-sided platforms is driven by two key factors: the nature of buyer and seller expectations (favorable versus unfavorable) and the nature of the relationship between first-party content and... View Details
Keywords: Carmen Nobel
  • 15 Nov 2011
  • First Look

First Look: November 15

where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details
Keywords: Sean Silverthorne
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically seen as the View Details
Keywords: by Benson Shapiro
  • 01 Feb 2002
  • News

It's academic. (Not!)

on shaping and influencing the way tomorrow's leaders will change the world. The need for management faculty has never been greater; in recent years, a wave of faculty retirements, combined with a shortage of graduates with advanced... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 17 Jan 2012
  • First Look

First Look: January 17

Abstract Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

society more broadly. “It is key for the research to make its way back to organizations and society: I want the answers to these questions to be known to [business] leaders and policymakers, since they have the power to make changes for... View Details
Keywords: by Carmen Nobel; Education
  • 21 Jun 2011
  • First Look

First Look: June 21

resisted the kind of currency appreciation to which West Germany and Japan consented. We conclude that Chimerica cannot persist for much longer in its present form. As in the 1970s, sizeable changes in exchange rates are needed to... View Details
Keywords: Sean Silverthorne
  • 27 May 2014
  • First Look

First Look: May 27

consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare consumption). Multiple consumers make complementary choices when... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

platform’s responsibility to ensure that their users can trust the platform itself. Yes, it is a philosophical change in approach. These are companies that were built as the town square, with the philosophy of “we don’t need to worry... View Details
Keywords: by Martha Lagace
  • 06 Mar 2012
  • First Look

First Look: March 6

criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to innovate. The result has been an exodus of manufacturing from America,... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

A Perfect Fit: Aligning Organization & Strategy

managing change. Instead, they develop many disconnected initiatives to bring about change — initiatives that by their piecemeal nature are doomed to failure. "In light of that," Beer explains, "we formulated this profiling... View Details
Keywords: by Judith A. Ross