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Show Results For
-
All HBS Web
(8,797)
- People (9)
- News (1,265)
- Research (6,373)
- Events (41)
- Multimedia (33)
- Faculty Publications (4,515)
- 2010
- Working Paper
A New Model of Integrity: The Missing Factor Of Production (PDF file of Keynote and PowerPoint Slides)
By: Michael C. Jensen, Kari L. Granger and Werner Erhard
An Actionable Pathway To Dramatic Increases In Individual And Organizational Performance.
Full Day Executive Program Seminar taught at Olin Business School, Washington University, St. Louis, MO.
Workshop Objectives:
To provide you and your... View Details
Keywords:
Performance Improvement;
Programs;
Trust;
Competitive Advantage;
Value Creation;
Washington (state, US)
Jensen, Michael C., Kari L. Granger, and Werner Erhard. "A New Model of Integrity: The Missing Factor Of Production (PDF file of Keynote and PowerPoint Slides)." Harvard Business School Working Paper, No. 10-087, March 2010.
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size...
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Keywords:
Brands;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Marketing;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- January 1999
- Exercise
Seneca Systems (B): General and Confidential Instructions for R. Thompson, Vice President, Marketing
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of...
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Watkins, Michael D. "Seneca Systems (B): General and Confidential Instructions for R. Thompson, Vice President, Marketing." Harvard Business School Exercise 899-172, January 1999.
- October 2014
- Case
Teckentrup: A Door to Managing Difference
By: Clayton Rose, Jerome Lenhardt and Daniela Beyersdorfer
For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond...
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Keywords:
Diversity Management;
Corporate Values;
Competitiveness;
Demographics;
Change Management;
Transformation;
Diversity;
Ethnicity;
Gender;
Literacy;
Nationality;
Race;
Residency;
Corporate Accountability;
Corporate Social Responsibility and Impact;
Organizational Culture;
Economic Growth;
Fairness;
Moral Sensibility;
Values and Beliefs;
Immigration;
Employee Relationship Management;
Civil Society or Community;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Europe;
Germany;
Russia;
Turkey
Rose, Clayton, Jerome Lenhardt, and Daniela Beyersdorfer. "Teckentrup: A Door to Managing Difference." Harvard Business School Case 315-016, October 2014.
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous...
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Keywords:
DTC;
Internet and the Web;
Marketing Channels;
Customer Value and Value Chain;
Governing Rules, Regulations, and Reforms;
Competitive Strategy;
Service Delivery;
Growth and Development Strategy;
Pharmaceutical Industry;
Health Industry;
Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- June 2018
- Case
American Airlines' Value Pricing (Abridged)
By: Alvin J. Silk and Sunil Gupta
This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline...
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Keywords:
Consumer Marketing;
Market Segmentation;
Pricing;
Pricing Strategy;
Demand Analysis;
Competition;
Marketing;
Segmentation;
Price;
Strategy;
Demand and Consumers;
Analysis;
Air Transportation Industry
Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
- 2022
- Working Paper
A Preference for Revision Absent Objective Improvement
By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
From downloading never-ending updates to tracking ever-newer releases, consumers today are surrounded by revised offerings that purport to have improved upon what was previously available. Although revising things often makes them better, the current research reveals...
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Keywords:
Product Change;
Versioning;
Expectancy Effects;
Heuristics;
Intuitive Processing;
Product Marketing;
Change;
Perception;
Consumer Behavior
Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "A Preference for Revision Absent Objective Improvement." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised February 2022. Revise and resubmit, Journal of Marketing Research.)
- 2021
- Working Paper
Trade and the Single Car Market: The EC-Japan Elements of Consensus, 1985–1999
By: Grace Ballor
In 1991, in the midst of the program to create a liberal Single European Market and in the context of a new Joint Declaration for cooperation with Japan, the European Commission brokered a private deal to restrict Japanese imports into the European Community for nearly...
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Keywords:
Market;
Protectionism;
Liberalization;
Trade;
Markets;
International Relations;
Auto Industry;
Europe;
European Union;
Japan
Ballor, Grace. "Trade and the Single Car Market: The EC-Japan Elements of Consensus, 1985–1999." Harvard Business School Working Paper, No. 21-145, June 2021.
- 2012
- Teaching Note
Zhejiang Semir Garment Co., Ltd. (TN)
By: F. Warren McFarlan, Jie Jiao and Yuren Fang
With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands...
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McFarlan, F. Warren, Jie Jiao, and Yuren Fang. "Zhejiang Semir Garment Co., Ltd. (TN)." Tsinghua University Teaching Note, 2012.
- March 2016 (Revised September 2021)
- Case
South Africa: A Fractured Rainbow?
By: Richard H.K. Vietor and Haviland Sheldahl-Thomason
Twenty years after the end of Apartheid, South Africa's democracy persists, albeit with problems. A tripartite coalition — the African National Congress, the labor unions, and the Communist Party — still controls the political system but with diminishing economic...
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Keywords:
Politics;
Development;
Productivity;
Labor;
Labor Unions;
Infrastructure;
Government and Politics;
Economic Growth;
Performance Productivity;
Economy;
Social Issues;
South Africa
Vietor, Richard H.K., and Haviland Sheldahl-Thomason. "South Africa: A Fractured Rainbow?" Harvard Business School Case 716-069, March 2016. (Revised September 2021.)
- March 2018 (Revised September 2019)
- Case
Chewy.com (A)
By: Jeffrey F. Rayport and Matthew G. Preble
In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries...
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Keywords:
Pet Food;
Pet Products;
Retail;
Growth and Development Strategy;
Service Operations;
Decision Choices and Conditions;
E-commerce;
Retail Industry;
Service Industry;
Florida;
United States
Rayport, Jeffrey F., and Matthew G. Preble. "Chewy.com (A)." Harvard Business School Case 818-079, March 2018. (Revised September 2019.)
- 2019
- Working Paper
Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure
By: Doug J. Chung, Kyoungwon Seo and Reo Song
This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics...
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Keywords:
Apple Store;
New Anchor Store;
Discrete Game;
Complete Information;
Multiple Equilibria;
GPGPU Technology;
Simulator;
Bayesian Estimation;
Shopping Mall;
Spillover
Chung, Doug J., Kyoungwon Seo, and Reo Song. "Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure." Harvard Business School Working Paper, No. 20-066, December 2019.
- Spring 2016
- Article
Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design
By: Kevin J. Boudreau, Karim R. Lakhani and Michael E. Menietti
Tournaments are widely used in the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm design contests with random assignment. Precisely conforming to theory predictions, the...
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Boudreau, Kevin J., Karim R. Lakhani, and Michael E. Menietti. "Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design." RAND Journal of Economics 47, no. 1 (Spring 2016): 140–165.
- January 1999
- Exercise
Seneca Systems (A): General and Confidential Instructions for R. Thompson, Vice President, Marketing
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of...
View Details
Watkins, Michael D. "Seneca Systems (A): General and Confidential Instructions for R. Thompson, Vice President, Marketing." Harvard Business School Exercise 899-169, January 1999.
- Article
Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food
By: Nancy F. Koehn
Koehn, Nancy F. "Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food." Business History Review 73, no. 3 (Fall 1999): 348–392.
- May 2011
- Case
Baria Planning Solutions, Inc.: Fixing the Sales Process
By: Steven C. Wheelwright and William Schmidt
Baria Planning Solutions (BPS) is a consulting firm that specializes in using spend analysis to help companies identify savings through reduced procurement costs and improved supplier performance. Management is concerned about the disappointing performance of the sales...
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Keywords:
Quantitative Analysis;
Technology;
Operations Management;
Product Lines;
Manufacturing;
Capacity Planning;
Production Planning;
Production;
Management Practices and Processes;
Service Operations;
Supply Chain Management;
Salesforce Management;
Planning;
Consulting Industry;
North and Central America
Wheelwright, Steven C., and William Schmidt. "Baria Planning Solutions, Inc.: Fixing the Sales Process." Harvard Business School Brief Case 114-568, May 2011.
- September 2019 (Revised May 2020)
- Supplement
Keroche (F): Future Growth Plans
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,...
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Keywords:
Keroche;
Alcohol;
Aloholic Beverages;
Beer;
Production Capacity;
Growth;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Manufacturing Industry;
Food and Beverage Industry;
Kenya;
Nairobi;
Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
- January 2014
- Case
Emirates Airline: Connecting the Unconnected
By: Juan Alcacer and John Clayton
Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world...
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Keywords:
Sustainable Competitive Advantage;
Airlines;
Multinational;
Location Strategies;
Geographic Location;
Multinational Firms and Management;
Air Transportation;
Competitive Advantage;
Business Strategy;
Air Transportation Industry;
Middle East;
Dubai
Alcacer, Juan, and John Clayton. "Emirates Airline: Connecting the Unconnected." Harvard Business School Case 714-432, January 2014.
- May 1995 (Revised September 1997)
- Case
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets
By: David B. Yoffie
Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically.
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Keywords:
Trade;
Emerging Markets;
Corporate Strategy;
Competition;
Globalized Firms and Management;
Food and Beverage Industry;
China;
Asia
Yoffie, David B. "Internationalizing the Cola Wars (A): The Battle for China and Asian Markets." Harvard Business School Case 795-186, May 1995. (Revised September 1997.)