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Show Results For
-
All HBS Web
(2,566)
- People (5)
- News (322)
- Research (1,911)
- Events (5)
- Multimedia (3)
- Faculty Publications (1,055)
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
off technically difficult, sometimes dangerous, installations around the city. Their elaborate, thin-stroked graffiti incorporated German-, Gothic-, and Old English-style lettering, and was influenced by the Czech graphic artist and...
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by Christina Pazzanese, Harvard Gazette
- 22 Nov 2016
- First Look
November 22, 2016
benchmarks and documents that, relative to a normative benchmark, index-based RPE benchmarks perform 14% worse in their time-series return-regression R2; firms choosing specific peers as RPE benchmarks only modestly underperform....
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Sean Silverthorne
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
book, Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how some leaders embrace “deep purpose” as a generative force that can be a catalyst to achieve both impressive economic results and positive social impact....
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by Ranjay Gulati
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
group of households that did not receive a soap dispenser; altogether, 1,400 of the 2,943 households received dispensers. “The monitoring experiment tried to understand the beginnings of social norm...
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by Carmen Nobel
- February 2011
- Case
Rebecca S. Halstead: Steadfast Leadership
By: Boris Groysberg and Deborah Bell
Reviews Rebecca Halstead's career history, detailing how, through her personal attributes, skills, experiences, challenges, and organizational practices she developed into a successful leader and commander in the U.S. Army. The case profiles her leadership style and...
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Keywords:
Working Conditions;
Groups and Teams;
Competitive Strategy;
Personal Development and Career;
Organizational Culture;
Personal Characteristics;
Leadership Style;
Gender;
Power and Influence
Groysberg, Boris, and Deborah Bell. "Rebecca S. Halstead: Steadfast Leadership." Harvard Business School Case 411-050, February 2011.
- 20 Jul 2010
- First Look
First Look: July 20
and other distributions as opposed to purely growth. What, if anything, could Woolf and other farmers do to influence the outcome? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510033-PDF-ENG Looking for Opportunity in...
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Martha Lagace
- 08 Dec 2009
- First Look
First Look: Dec. 8
with—and may displace—producer innovation in many parts of the economy. We argue that a transition from producer innovation to open single user and open collaborative innovation is desirable in terms of social welfare and so worthy of...
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Martha Lagace
- 2024
- Working Paper
Choosing and Using Information in Evaluation Decisions
By: Katherine Baldiga Coffman, Scott Kostyshak and Perihan O. Saygin
Most studies of gender discrimination consider how male versus female candidates are assessed given otherwise identical information about them. But, in many settings of interest, evaluators have a choice about how much information to acquire about a candidate before...
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- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn...
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- June 2014
- Article
Informal Peer Interaction and Practice Type as Predictors of Physician Performance on Maintenance of Certification Examinations
By: Melissa A. Valentine, S. Barsade, Amy C. Edmondson, A. Gal and R. Rhodes
Context: Physicians can demonstrate mastery of the knowledge that supports continued clinical competence by passing a Maintenance of Certification exam. Exam performance depends on professional learning and development, which may be enhanced by informal routine...
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Keywords:
Training;
Health Care and Treatment;
Performance;
Social and Collaborative Networks;
Learning;
Health Industry
Valentine, Melissa A., S. Barsade, Amy C. Edmondson, A. Gal, and R. Rhodes. "Informal Peer Interaction and Practice Type as Predictors of Physician Performance on Maintenance of Certification Examinations." JAMA Surgery 149, no. 6 (June 2014): 597–603.
- August 2011
- Case
Martha Rinaldi: Should She Stay or Should She Go?
By: Linda A. Hill and Mark Renella
Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager, she...
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Keywords:
Interpersonal Relations;
Management Styles;
Managing Up;
Career Planning;
Conflict;
Management Style;
Interpersonal Communication;
Personal Development and Career;
Organizational Culture;
Relationships;
Performance Evaluation;
Conflict and Resolution;
Power and Influence;
Food and Beverage Industry
Hill, Linda A., and Mark Renella. "Martha Rinaldi: Should She Stay or Should She Go?" Harvard Business School Brief Case 114-310, August 2011.
- Web
The Gift of Global Talent
Bill argues, is the world’s most precious resource. Featured Article Navigating Talent Hotspots William R. Kerr SEP-OCT 2018 | HARVARD BUSINESS REVIEW How can companies most effectively harness the benefits of these urban pools of knowledge and skills? As the View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
influence the stories consumers create or their relationship with a brand or company, they need to know what deep metaphors are operating. These metaphor insights then allow managers to leverage them in advertising, packaging, product...
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- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
restaurant review websites not only provide a useful guide for consumers, but could help influence the restaurant business and its regulators. After all, Farronato says, monitoring hygiene isn’t merely in the hands of regulators....
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- 05 Nov 2021
- Blog Post
Video Blog: Why I Decided to Pursue an MBA at HBS
this network will definitely be helpful for that. So that was reason number two. Reason number three is more alongside the lens of just social impact. And so given that I am a college graduate, and I come from the background that I come...
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- Web
After the Opium War: Treaty Ports and Compradors - A Chronicle of the China Trade
Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research Associates View Details
- 20 Aug 2008
- Op-Ed
The Time is Right for Creative Capitalism
he succeeded so convincingly playing the game of market capitalism that first emerged in the late 19th century and grew to great influence during the 20th century. This game or system has been dominated in many industries by large,...
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by Nancy Koehn
- Research Summary
Dissertation: Is the Ideal Worker Still Real? Sources and Consequences of Men's Professional Identities
My dissertation examines the implications of men's changing lives for their work identities and for gender inequality in organizations. Current theories of workplace gender inequality hinge upon the widely-shared cultural image of an "ideal worker,"... View Details
- 23 Jun 2009
- First Look
First Look: June 23
problems (and the ways they reinforce each other), this paper offers a new approach to community transformation which calls for leaders to use technology to inform and connect people. We need to convert the social safety net into a View Details
Keywords:
Martha Lagace