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All HBS Web
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Show Results For
-
All HBS Web
(7,451)
- People (19)
- News (1,294)
- Research (5,100)
- Events (61)
- Multimedia (60)
- Faculty Publications (3,812)
- July 2023
- Supplement
Honeycomb (B): Jumping on The Generative AI Bandwagon?
- Program
Leading in the Digital Era
- October 2005 (Revised October 2008)
- Case
Virginia Mason Medical Center
Lynda M. Applegate
Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School. She has also played a... View Details
- 05 Jul 2012
- News
Africa: Management Education for the Masses
- 09 May 2019
- News
Why You Should Root for the Uber I.P.O. to Fail
- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
- July 2010 (Revised January 2017)
- Background Note
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)
- 09 Apr 2024
- Cold Call Podcast
Sustaining a Legacy of Giving in Turkey
- October 1996 (Revised April 2011)
- Module Note
Venture Capital and Private Equity: Module IV
- 2008
- Working Paper
Allocating Marketing Resources
- 2008
- Chapter
Allocating Marketing Resources
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
- July 2012
- Case
Performance Management at Vitality Health Enterprises, Inc.
- January 2021
- Case
mPharma (A)
- January 10, 2022
- Article
The Link Between Income, Income Inequality, and Prosocial Behavior Around the World: A Multiverse Approach
- August 2018
- Article
Extrapolation and Bubbles
- April 2012 (Revised October 2013)
- Case
eBay, Inc. and Amazon.com (A)
Eva Ascarza
Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details
- April 2008
- Supplement