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  • April 2016 (Revised November 2017)
  • Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi
InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details
Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India
Related
  • 02 Feb 2016
  • Blog Post

A Summer Internship in General Management

Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management... View Details
Keywords: Consumer Products / Retail
  • 22 Sep 2016
  • News

Innovation Under Constraint: Constructing a Turnaround at Lego

  • 27 Feb 2024
  • Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

Lives Matter movement in 2020, consumers report being four times as likely to buy from companies that speak out against racism, according to Edelman research. Almost 90 percent of consumers say they expect companies to go beyond merely... View Details
Keywords: by Shalene Gupta
  • 02 Dec 2014
  • Working Paper Summaries

International Trade, Multinational Activity, and Corporate Finance

Keywords: by C. Fritz Foley & Kalina Manova
  • 26 Jul 2024
  • Research & Ideas

Why Great Ideas Get Stuck in Universities

commercial hindrance. A recent study of more than 500 biomedical startups suggests that ventures rooted in the core research of their founders have a more challenging time reaching key measures of success, such as raising capital or... View Details
Keywords: by Ben Rand; Biotechnology; Health
  • 06 Dec 2013
  • News

The Blockbuster Movie Model That Ate Hollywood

  • 10 Dec 2007
  • HBS Case

One Laptop per Child

bit more complicated than originally anticipated. A new Harvard Business School case study called "Marketing the '$100 PC'" spells out these opportunities, problems, and challenges from a marketing point of view. As the case... View Details
Keywords: by Martha Lagace; Computer
  • 02 May 2023
  • What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

These three competitors are going all out to bring to light the fruits of work they’ve been engaged in for as long as a decade. The usual beta testing in the market is now underway; the kinks will be worked out with the help of all of us.... View Details
Keywords: by James Heskett; Information Technology; Technology
  • February 2008 (Revised April 2009)
  • Case

Citigroup: Re-Branding in 2007 (A)

By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry
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  • April 2021
  • Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
Related
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

their idea, but a little humility and a lot of discovery work can determine whether there’s a winning solution and save a lot of wasted time and money building the wrong thing. If fundraising is also a consideration, being able to have... View Details
Keywords: by Julia Austin
  • 20 Oct 2014
  • Blog Post

Create Buzzworthy Industry Education Events at HBS

As a presenting recruiting organization, you may face a marketing challenge. And that is, how to be both differentiated and relevant when you make an Industry Education Event to HBS students. These events provide companies with the... View Details
  • Summer 2013
  • Article

A Tale of Two Stories: Sustainability and the Quarterly Earnings Call

By: Robert G. Eccles and George Serafeim
One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability, either in general or because the time frames in which it matters are too long. The response of... View Details
Keywords: Sustainability; Communication; Integrated Corporate Reporting; Investment; Environmental Sustainability
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    Chip Bergh

    Chip Bergh is a Senior Lecturer at Harvard Business School. Prior to joining HBS, Chip served as president and chief executive officer of Levi Strauss & Co. (LS&Co.) from September 2011 until January 2024. He also served on the Company’s Board of Directors... View Details

    • 15 Oct 2008
    • Working Paper Summaries

    The Artful Dodger: Answering the Wrong Question the Right Way

    Keywords: by Todd Rogers & Michael I. Norton
    • Research Summary

    Business and Low Income Sectors: The Creation of Economic and Social Value

    In the last three decades, innovative commercial solutions have emerged in developing nations focusing on providing effective responses to the hugely underserved needs of low-income populations, both as consumers as well as active participants in productive value... View Details
    • 07 Aug 2012
    • Working Paper Summaries

    Financial vs. Strategic Buyers

    Keywords: by Marc Martos-Vila, Matthew Rhodes-Kropf & Jarrad Harford
    • Research Summary

    Current Research

    By: Leslie K. John

    Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

    Professor John’s work has been published in leading... View Details

    • 05 May 2022
    • Research & Ideas

    Why Companies Raise Their Prices: Because They Can

    including whether the move to online sales during this time period spurred consumers to pay more for products. While they saw some categories were more affected by online shopping than others, web shopping “really doesn't seem to explain... View Details
    Keywords: by Rachel Layne