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- All HBS Web
(2,101)
- People (2)
- News (469)
- Research (1,217)
- Events (23)
- Multimedia (1)
- Faculty Publications (699)
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
crisis? Consumers expect quite a bit from their brand partners during a crisis, seeing them as critical partners to governments, non-profit relief organizations, and NGOs because of the powerful platform a... View Details
Keywords: by Jill Avery and Richard Edelman
- Web
Career Support - Business & Environment
positions. BEI maintains relationships with a number of organizations and individuals who can offer career advice and opportunities to current students. There are several ways to connect with alumni: HBS Initiatives Mentor Match Program... View Details
- Web
Online Business in Society Courses | HBS Online
political, social, and economic factors driving change. 4 weeks, 6-8 hrs/week Enroll by February 2 $1,850 Certificate Leadership, Ethics, and Corporate Accountability Professor Nien-he Hsieh Develop a toolkit for making tough leadership... View Details
- 27 Sep 2021
- Blog Post
Working to Change the Food System
involved in making it happen! Our time at Nucleate enabled me to have a platform to explore during the summer as a Rock Summer Fellow, and later this semester as a member of the Rock Accelerator Cohort, both... View Details
- 01 Mar 2023
- News
Step Change
At Consoleya, a coworking space in Cairo’s former French Consulate, multiple levels of meeting rooms and workspaces operate at capacity, from a ground-floor café to a rooftop deck. The scene—coders bent over laptops, concepts scrawled on whiteboards, clusters of people... View Details
- Web
Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 1) - MBA
faces. This is the experience of FGLI students. Most of us come from underprivileged communities, where we do not have access to the same economic and social opportunities as... View Details
- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
- Web
Harvard Business School
Service in 1992, she worked in private sector market research, strategic planning and economic development. Edward Cleveland MBA 1974 Edward Cleveland is the director of Small Business Lending at... View Details
- Web
Sustainable Investing Course | HBS Online
materials will I have access to after completing Sustainable Investing? + – You will have access to the materials in every prior module as you progress through the program. Access to course materials and the course platform ends 60 days... View Details
- 31 Jul 2019
- Research & Ideas
Distressed Employees? Try Resilience Training
have skills to cope. And it’s when workplaces need to make sure employees are getting the help they need.” Stressed-out workers seek online tools Whillans decided to explore whether an internet-based platform called Happify, which coaches... View Details
- Web
Organizational Behavior Awards & Honors - Faculty & Research
Approaches to Diversity Recruitment” (September 2023). Tsedal Neeley : Winner of the 2024 Axiom Business Book Award Gold Medal in the Emerging Trends/AI category for The Digital Mindset: What It Really Takes... View Details
- 17 Aug 2015
- Research & Ideas
Who is Boss in the Sharing Economy?
the Strategy unit at Harvard Business School, who wades into the controversy with a new working paper, Enabling Versus Controlling, co-written with National University of Singapore economics professor Julian... View Details
- 30 Aug 2004
- Research & Ideas
Real Estate: The Most Imperfect Asset
economic terms is a certain kind of transaction cost or tax or another one of those market imperfections. Q: How are these trends reflected in your teaching? A: All View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
these entirely digital consumers that are out there, like my sons who have no use for anything larger than a cell phone in front of them. Kenny: Why don't we dive into the Super Bowl, itself? There are some... View Details
- August 2021 (Revised September 2022)
- Case
Patch Technology: Making It Easy to Do the Right Thing
By: Tomomichi Amano, Robert J. Dolan and Carol Zhang
In 2021, the growing threat of climate change pushed companies around the world to understand that significant behavioral change was necessary. While many recognized that decreasing emissions was critical, more sophisticated players such as Microsoft began to recognize... View Details
Amano, Tomomichi, Robert J. Dolan, and Carol Zhang. "Patch Technology: Making It Easy to Do the Right Thing." Harvard Business School Case 522-037, August 2021. (Revised September 2022.)
- Profile
Kayode Ogunro
How has your HBS experience shaped your career path? My HBS experience played a very important role in shaping my career path. More than anything my MBA experience gave me a platform on which to explore my passions and career interests... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
organizations live-blog or live-tweet their corporate meetings or events to give employees a sense of the back-and-forth in the moment. The virtual platforms that companies are relying on these days offer a... View Details
- August 2004
- Case
Microsoft.NET (Abridged)
By: Alan D. MacCormack and Kerry Herman
Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details
Keywords: Transformation; Leadership; Management Skills; Organizational Structure; Digital Platforms
MacCormack, Alan D., and Kerry Herman. "Microsoft.NET (Abridged)." Harvard Business School Case 605-025, August 2004.
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
Summer 2018 RAND Journal of Economics Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Although tractors are... View Details
Keywords: Dina Gerdeman
- 14 Aug 2019
- Sharpening Your Skills
The Manager's Guide to Leveraging Disruption
one of the forces that threatens established companies can also be a source of salvation: disruptive change. How to Be a Digital Platform Leader... View Details
Keywords: by Sean Silverthorne