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Show Results For
-
All HBS Web
(2,106)
- People (10)
- News (599)
- Research (1,232)
- Events (3)
- Multimedia (4)
- Faculty Publications (748)
- September 2000
- Teaching Note
MarketSoft TN
Teaching Note for (9-800-069).
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- 01 Mar 2011
- News
Fiscal Year Ends on Upbeat Note
Executive Education — typically contribute more than half of the total budget. But both units are vulnerable to economic downturns, and demand for HBP products and programs offered by Executive Education were projected to suffer from a...
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- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
backing, the thing is never going to happen." In choosing a target market for Aurora, the team was guided by d'Arbeloff's financial expectations for the new division; Aurora's initial revenue expectations after product View Details
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...
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Keywords:
Nexus;
Google;
ASUSTeK;
Android;
Tablet;
Kindle;
Kindle Fire;
Notebook Computers;
ODM;
Apple;
Price Point;
App Store;
Ecosystem;
Open Handset Alliance;
Reference Design;
iPad;
EMS;
Electronic Manufacturing Services;
Smartphone;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Product Marketing;
Product Launch;
Product Positioning;
Industry Structures;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Mobile and Wireless Technology;
Digital Platforms;
Information Technology;
Internet and the Web;
Computer Industry;
Information Technology Industry;
Technology Industry;
Taiwan;
United States
Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
launched an upscale version of the cake and enlisted a team of first-year MBA students to help refine the product’s marketing strategy. The six-person team was among a group of 180 students, led by two HBS faculty members, who worked in...
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- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
because we wanted it to be perfect. The reality is a startup isn’t about perfection on the first try. When we launched our first product we were hawks––watching and waiting for any feedback we could get....
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- Profile
Rachel Silverstein
to wear a lot of different hats – when you're lean, it's all hands on deck. I got involved in opening a new market launching a digital app launching a meal plan subscription View Details
- 01 Apr 2002
- News
Back on Course
Stephen Julius (MBA '88), who is English, and Stephen Heese (MBA '88), his Yank buddy, were classmates at HBS, divided by a common language perhaps, but united in their love of quality boats. Last year, the two men took the helm of Chris-Craft, the 128-year-old company...
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Michael Kaplan
positions in the venture capital and financial space before his entrepreneurial spirit led him and his brother to launch Fashion to Figure as a single store they ran themselves for two years before expanding the business. Recently, Kaplan...
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- 11 Apr 2020
- News
Reading Together, Apart
When Max Tuchman (MBA 2012) and her cofounder launched the storybook app Caribu in 2017, they knew their product would be a hit with parents who want to be able to read with their children each night, even...
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- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
useful to predict sales and replenish its inventory for PCs. Buyers monitor the sales of a certain product line soon after it is launched and update their forecasts based on those observations. They expedite...
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Shereen Shermak
stage VC firm, where she managed the Where Funds investments in 13 early stage companies. She co-founded BuysideFX, where she led Product and was a member of the management team, and held a similar role at Boston-based Currensee (acq....
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- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
and infrastructure to launch new product lines or businesses, or enter new markets. Industrial Age business innovation's favored producers. The innovations included: Physical or analog View Details
Keywords:
by Lynda M. Applegate
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
the years my research has been increasingly focused on consumer finance, combining case studies, empirical projects, and experiments — the latter often in conjunction with Commonwealth, a nonprofit I cofounded that is an R&D lab for new financial View Details
- 01 Jun 2006
- News
Entrepreneur's Notebook with Kevin Przybocki (MBA '91)
business. We talked to customers, learned what they needed, and built solutions for them. We grew the product from there. None of the four founders took a salary in the first year. It was a real challenge, but we were very committed....
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- September 2020
- Case
Merck: COVID-19 Vaccines
By: Willy C. Shih
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,...
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Keywords:
Vaccines;
COVID-19 Pandemic;
Health Pandemics;
Health Testing and Trials;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Business Strategy;
Product Launch;
Pharmaceutical Industry
Shih, Willy C. "Merck: COVID-19 Vaccines." Harvard Business School Case 621-028, September 2020.
- 01 Jun 2012
- News
Made in the USA
heavily in quality control and state-of-the-art equipment, a strategy that has helped him fend off competitors. A case in point is a Chinese company that launched a product similar to Aquamesh in 2000. “They...
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- 02 Dec 2010
- News
Ten Rules for Entrepreneurs
to the ideal of entrepreneurship itself rather than to a single business model or product. That flexibility helps them react nimbly to market feedback, abandoning products and business models that aren’t working. 2. Look for problems to...
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- 01 Dec 2016
- News
Carving a Niche
for a long time, the major ski manufacturers just kept doing what worked last year.” Meanwhile, snowboarding companies were pushing the limits of production technology and design. The Faction Collective, where Hoye is cofounder and CEO,...
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Keywords:
Julia Hanna
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
and behaviors permanently. Their coping mechanisms may become ingrained and define a new normal. In addition, the competitive landscape will have changed. A competitive shakeout along with new product View Details