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  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

is still making some money," says Teixeira. And with that increased revenue, the company is now able to offer a "price-match guarantee" that allows customers to instantly buy at the same price for which a product is advertised online. In... View Details
Keywords: by Michael Blanding
  • Teaching Interest

Overview

Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details
Keywords: Big Data; Technology Strategy; Machine Learning; Data Science; ＂Marketing Analytics＂; Data Visualization; Analysis; Technological Innovation; Innovation and Invention; Intellectual Property; Corporate Strategy; Software; Information Technology; Entrepreneurship; Marketing; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

of like Lowes opening a store inside Home Depot. But since Amazon makes its profits from product sales to consumers, while Alibaba makes money from service and advertising fees from merchants, both could help the other increase its... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • 25 Feb 2015
  • Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat company—and how it is also getting... View Details
Keywords: by Julia Hanna; Education; Technology
  • 18 May 2021
  • Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

for a company that's hiring like crazy More than a year into the pandemic, as the economy improves and recruiters begin to ramp up hiring again, Ng advises job seekers to zero in on companies that are advertising multiple openings.... View Details
Keywords: by Carolyn DiPaolo
  • 25 Apr 2012
  • What Do You Think?

How Will the “Age of Big Data” Affect Management?

for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete), they should produce more... View Details
Keywords: Re: James L. Heskett
  • 06 Jan 2011
  • What Do You Think?

How Should Management Deal With “Anonymous”?

But user names, passwords, and Internet addresses have been pilfered from sites like Gawker, reportedly giving the hackers access to planned web site changes and advertising strategy. So the possibilities of damage are endless, ranging... View Details
Keywords: by James L. Heskett
  • 13 May 2008
  • First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
  • 29 Apr 2002
  • Research & Ideas

Star Power! How to Win in Professional Services

advertising stars prefer the creative process to management hassles. Expert accountants prefer accounting. Often the response to an opportunity to assume a leadership position is "Thanks, but no thanks!" What leverage does the... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
  • March 2009
  • Teaching Note

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
Teaching Note for [709429]. View Details
Keywords: Advertising; Emerging Markets; Health Pandemics; Announcements; Social Issues; Customers; For-Profit Firms; Business Strategy; Infrastructure; Multinational Firms and Management; Music Industry; Entertainment and Recreation Industry; Africa
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  • 12 Feb 2013
  • First Look

First Look: Feb. 12

static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising... View Details
Keywords: Sean Silverthorne
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

that Wal-Mart would match or beat any of the advertised deals." Welcome the mouse when you're the lion. If you happen to be a dominant player, you, too, can gain from competitors. Most prominently, the little guys can keep you off... View Details
Keywords: by David Stauffer
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

seller were now being sold by Amazon straight from X Fire’s suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MAP) set by manufacturers. How should X Fire defend itself? Now Amazon... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; United States; California; Sunnyvale; Russia
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  • Forthcoming
  • Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

These employers are missing the underlying point. Instead of resorting to perks that are at best a band-aid, companies should follow the lead of Recruit Holdings, a $20 billion Japanese advertising and tech company that focuses on being a... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 07 Jun 2011
  • First Look

First Look: June 7

respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the... View Details
Keywords: Sean Silverthorne

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