Publications

December 2009 (Revised May 2010)
Case

Codevasf

By: David E. Bell, Marcos Fava Neves, Luciano Thome e Castro and Natalie Kindred

With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was... View Details

Keywords: Agribusiness; Resource Allocation; Bids and Bidding; Infrastructure; Supply Chain; Business and Government Relations; Natural Environment; Agriculture and Agribusiness Industry; Brazil

February 1992 (Revised April 1993)
Case

Acid Rain: The Southern Co. (A)

By: Forest L. Reinhardt

The Southern Co., an electric utility, is planning its compliance with the 1990 amendments to the Clean Air Act. The Act established a system of tradeable permits for sulfur dioxide emissions. The company must decide whether to install pollution control equipment and... View Details

Keywords: Energy Generation; Business Strategy; Environmental Sustainability; Cost vs Benefits; Financial Management; Strategic Planning; Investment Return; Government Legislation; Wastes and Waste Processing; Utilities Industry; Energy Industry; United States

January 2014 (Revised June 2014)
Supplement

23andMe: Genetic Testing for Consumers (B)

By: John A. Quelch and Margaret L. Rodriguez

Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty. View Details

Keywords: Risk and Uncertainty; Genetics; Crisis Management; Health Care and Treatment; Product Development; Business and Government Relations; Biotechnology Industry; Consumer Products Industry; United States

August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (A)

By: Michael Parzen, Michael W. Toffel, Amram Migdal and Susan Pinckney

Arla implemented a data-based price incentive system to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world’s fourth largest dairy cooperative. View Details

Keywords: Dairy Industry; Business Earnings; Earnings Management; Environmental Accounting; Agribusiness; Animal-Based Agribusiness; Acquisition; Mergers and Acquisitions; Decision Making; Decisions; Voting; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Global Strategy; Ownership Type; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercialization; Cooperation; Corporate Strategy; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; United Kingdom; European Union; Germany; Denmark; Sweden; Luxembourg; Belgium

24 Mar 2014
Research & Ideas

The Surprising Link Between Language and Corporate Responsibility

categorize the world, emphasizing some values or activities over others. In other words, languages shape the way people think. After hearing about one such theory from visiting doctoral student Hao Liang from Tilburg University, Harvard View Details

Keywords: by Michael Blanding

04 Sep 2012
Research & Ideas

Book Excerpt: Indispensable: When Leaders Really Matter

that leaders matter. Certainly, many leaders (especially the successful ones) make this claim—just have a look at the business section of your local bookstore. But social scientists who systematically study leadership generally agree with... View Details

11 Aug 2016
Cold Call Podcast

Why College Rankings Keep Deans Awake at Night

this system is extraordinarily new. The US News and World Report, which everyone knows in the United States, started its college rankings in 1983 because it was a failing news magazine that needed another business to stay in print. That's... View Details

Keywords: Re: William C. Kirby; Education

January 2007 (Revised December 2007)
Case

PSI: Social Marketing Clean Water

By: V. Kasturi Rangan, Nava Ashraf and Marie Bell

Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative.... View Details

Keywords: Investment Funds; Health Care and Treatment; Social Marketing; Natural Environment; Social Enterprise; Business Strategy

06 Aug 2014
Research & Ideas

Climbing Down from the Ivory Tower

creating the final versions. Some companies even base their business model on co-production; Build-a-Bear stores allow consumers to create personalized teddy bears. "With the growth of customizable technology, there is an appreciation of... View Details

Keywords: by Carmen Nobel; Education; Health

May 2018 (Revised February 2019)
Case

The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb

As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details

Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry

August 2000 (Revised February 2001)
Case

Plum Creek Timber (A)

By: Max H. Bazerman, Hannah Bowles, Dov Brachfeld and Jack Troast

Plum Creek Timber Co., the nation's sixth largest private timberland owner and forest products company, must decide whether to enter negotiations with the U.S. government to establish a Habitat Conservation Plan (HCP) on its Pacific Northwest properties for a... View Details

Keywords: Conflict of Interests; Negotiation Process; Negotiation Participants; Environmental Sustainability; Business and Government Relations; Forest Products Industry; United States

Find at Harvard

October 2022
Case

Single.Earth

By: Rembrand Koning and Emer Moloney

Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural... View Details

Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia

10 Aug 2020
Research & Ideas

COVID's Surprising Toll on Careers of Women Scientists

Business School professors Kyle R. Myers, Karim R. Lakhani, and eight colleagues from institutions including Yale and Northwestern, published in the journal Nature Human Behavior in July. There’s already a “well-documented, persistent... View Details

Keywords: by Rachel Layne; Pharmaceutical; Biotechnology; Health

19 Dec 2018
Sharpening Your Skills

New Year, New Habits

When a new year rolls around, many of us ponder resolutions to improve our work habits. Maybe we wish to behave a little better with colleagues, become more organized, or actually take breaks during the day. But can we really change our own ingrained behavior? The good... View Details

Keywords: by Sean Silverthorne

17 May 2016
First Look

May 17, 2016

2016 New York: Oxford University Press Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business By: John A. Quelch. Abstract—The public health footprint associated with corporate behavior has come under... View Details

Keywords: Sean Silverthorne

29 Jan 2019
Research & Ideas

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

Municipalities have been selling bonds to pay for public works projects—fire stations, parking garages,sewage treatment systems—for 200 years. It’s only in the past decade or so, however, that they’ve been selling them with an extra perk: helping the environment. In... View Details

Keywords: by Michael Blanding; Energy; Utilities; Construction; Green Technology; Public Administration

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

professor of international business at the Ming Hsin University of Science and Technology in Taiwan, per-capita income varies from $380 to $5,000 annually in different regions. "You have to realize that... View Details

Keywords: by Julie Jette

January 1999
Case

Ciba Specialty Chemicals

By: Forest L. Reinhardt

Based on extensive interviews, this case discusses the environmental policies of a successful firm in the specialty chemicals business. Executives at Ciba have differentiated products along environmental lines and have used environmental scrutiny as a tool for cutting... View Details

Keywords: Environmental Sustainability; Business or Company Management; Cost Management; Risk Management; Business Strategy; Globalized Firms and Management; Competitive Advantage; Chemical Industry