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  • Web

Answering Your Questions About the 2+2 Program - MBA

Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
  • Web

How I Spent My HBS 2+2 Deferral: Jada Haynes - MBA

Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
  • August 2018
  • Teaching Note

IguanaFix

By: Frank V. Cespedes and Thomas Eisenmann
Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture... View Details
Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Digital Platforms; Growth and Development Strategy
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    The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

    The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology... View Details

    • 14 Dec 2016
    • HBS Seminar

    Siobhan O'Mahony and Rebecca Karp, Boston University

    • January–February 2014
    • Article

    The New Patterns of Innovation

    By: Rashik Parmar, Ian Mackenzie, David Cohn and David Gann
    The search for new business ideas—and models—is hit-or-miss at most firms. Tackling the problem systematically, of course, will improve the odds of success. Traditional ways of framing this search examine competencies, customer needs, and shifts in the landscape. This... View Details
    Keywords: Value Creation; Information Technology; Innovation and Invention
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    • Web

    HBS Veteran Spotlight: Rex Willis (MBA 2024) - MBA

    Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
    • Web

    Blending Heritage and Innovation: Lisa Yan (MBA 2025) - MBA

    Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
    • July 2023
    • Case

    Crocs: Using Community-Centric Marketing to Make Ugly Iconic

    By: Ayelet Israeli and Anne V. Wilson
    In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
    Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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    • Web

    Top 10 MBA Voices Blogs of 2023 - MBA

    Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
    • 01 Dec 2023
    • News

    Thinking Ahead

    As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
    Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
    • 19 Jul 2016
    • First Look

    July 19, 2016

    Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology... View Details
    Keywords: Sean Silverthorne
    • February 2000 (Revised August 2000)
    • Case

    Boston.com

    By: Thomas R. Eisenmann and Jon K Rust
    How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
    Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Information Technology Industry; Information Technology Industry; United States
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    • Web

    Health Care - Faculty & Research

    startup full-time was exciting, they also needed to tackle pressing questions and unique challenges around the right clinical problem to target and with what technological and behavioral mechanism. Would the View Details
    • June 2020
    • Supplement

    RBC: Transforming Transformation (B)

    By: Ethan Bernstein, Francesca Gino and Aldo Sesia
    In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
    Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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    • Web

    Finance - Faculty & Research

    Integration and Growth across the United States By: Leonardo D'Amico and Maxim Alekseev 2024 | Working Paper | Faculty Research What drives the integration of national financial markets and what are its consequences for regional growth? We View Details
    • Web

    Faculty & Researchers - Managing the Future of Work

    collaborate on the creation of core technologies, while still competing on the products and services built on top of them. His research falls into the broader categories of the future of work, the economics of IT, and digital... View Details
    • 2023
    • Article

    Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

    By: Ryann Noe
    Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details
    Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Technology Industry; Technology Industry
    Related
    • 2008
    • Working Paper

    Opening Platforms: How, When and Why?

    By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
    Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
    Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
    Related
    • 11 Jan 2021
    • Research & Ideas

    Is A/B Testing Effective? Evidence from 35,000 Startups

    including design thinking and lean startup approaches, that have given rise to some of the world’s biggest technology companies. But does the Silicon Valley mantra “fail fast, fail often,” which encourages early testing of new ideas and... View Details
    Keywords: by Kristen Senz