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(1,782)
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- Web
Online Digital Marketing Strategy Course | HBS Online
Inclusion Marketing Kate Laliberte, OOFOS Head of Ecommerce Complexities of the Funnel and Paid Media Show Hide Details Concepts The Challenges of Reaching and Acquiring Customers Online Search Advertising Display Advertising Utilizing... View Details
Gerard Swope
Though GE was highly successful in the market for heavy electrical machinery and engineering systems, Swope was determined to diversify the company into “public” products. Swope steered GE towards smaller electronic appliances, giving the View Details
Keywords: Fabricated Goods
- 29 Jan 2019
- Research & Ideas
'Green Bonds' May Be Our Best Bet for Environmental Damage Control
Municipalities have been selling bonds to pay for public works projects—fire stations, parking garages,sewage treatment systems—for 200 years. It’s only in the past decade or so, however, that they’ve been selling them with an extra perk: helping the environment. In... View Details
- October 2010 (Revised August 2012)
- Case
Harvest: Organic Waste Recycling with Energy Recovery (A)
By: Deishin Lee, Baris Ata and Mustafa H. Tongarlak
This case describes the waste management industry and a clean technology solution for landfill diversion and renewable energy production. The (A) case focuses on the operational characteristics of waste management and waste to energy, as well as the characteristics of... View Details
Keywords: Renewable Energy; Logistics; Wastes and Waste Processing; Corporate Finance; Utilities Industry; Utilities Industry; Utilities Industry
Lee, Deishin, Baris Ata, and Mustafa H. Tongarlak. "Harvest: Organic Waste Recycling with Energy Recovery (A)." Harvard Business School Case 611-033, October 2010. (Revised August 2012.)
- Web
Strategies for Value Creation (SVC) - Course Catalog
illustrate opposing viewpoints. Course Content and Organization Cases typically analyze the value implications of major strategic decisions or analysis of unique business models. It will utilize more strategy concepts (creating and... View Details
- 16 Sep 2020
- Blog Post
Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part
In the spring of 2020, Kenneth Chenault (MBA 2019), Kevin Chenault (MBA 2021), Carter Lewis (MBA 2023), Lindsey Ferguson, Nicolle Mora, and Sesana Allen were each pursuing their own careers, utilizing their skills and interests to make an... View Details
Keywords: All Industries
- Web
Drone Policy | About
buildings at all times. The aircraft must maintain a distance of 50 feet from all above-ground utility lines. The aircraft must not be flown at an altitude greater than 400 feet. Aircraft must avoid loitering directly over people and... View Details
- 22 Oct 2013
- First Look
First Look: October 22
of the sales force, i.e., the degree to which existing consultants recruit new consultants. The company utilizes a range of periodic incentives for recruitment but hopes to build a system of salesforce compensation and management that... View Details
Keywords: Sean Silverthorne
- 19 Apr 2017
- Blog Post
7 Ways MBA Students Use Baker Library
startup ideas and business plans. We asked members of our team to share stories about meaningful interactions with MBAs, and the different ways students (and their partners) utilize the resources at Baker. Here’s what our librarians have... View Details
- 15 Aug 2024
- Blog Post
Navigating the Future of Renewable Energy at Port Esbjerg
lower operational costs. This transition is abundant with innovative solutions. The heat pumps used to extract energy from sea water and inject it into the town’s district heating system are custom designed and constructed. They utilize... View Details
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
crisis management implications when a foodborne illness strikes. Disruption/Technology. We will examine how restaurants are assessing, adopting, affording and maximizing the utility of technological changes such as mobile ordering,... View Details
- 07 Jul 2023
- Blog Post
Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories
blocked by irrelevant information. “This is one of the first studies in economics that actually tries to study the role of memory and similarity in a controlled way,” Graeber says. A story that people will remember The findings have significant View Details
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
work they are already doing. For, example I am helping a major U.S. utility look at the implications of possible carbon regulation and the way they structure their business. I'm working with a large consumer goods company to look at the... View Details
Keywords: by Staff
- Career Coach
Minoshka Narayan
Minoshka can guide students who are looking to pivot into tech and help them better understand how to utilize resources within and outside HBS. She has extensive writing experience and can review cover letters and resumes, and networking... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
http://www.remote-sensing.routledge.com/books/details/9780805862911/ The Social Utility of Feature Creep Authors:Debora V. Thompson and Michael I. Norton Publication:Journal of Marketing Research (forthcoming) Abstract Previous research... View Details
Keywords: Sean Silverthorne
- 25 Nov 2008
- First Look
First Look: November 25, 2008
Working Papers Reality versus Propaganda in the Formation of Beliefs about Privatization Authors: Rafael Di Tella, Sebastian Galiani, and Ernesto Schargrodsky Abstract Argentina privatized most public utilities during the 1990s but... View Details
Keywords: Martha Lagace
- 01 Dec 2011
- News
Letters to the Editor
Seeds of Green Congratulations to Erika Diamond and Annie Fishman (both MBA 2007) on their founding of the HBS Green Business Alumni Association as reported in the September Bulletin. It’s great to see their efforts and the related story of HBS alumni in green... View Details
- 11:45 AM – 1 PM EST, 08 Nov 2022
- Virtual Programming
Career Check-Up
You give your automobile regular maintenance check-ups, why not do the same with your career? Too often, days lead to months and years without reflecting on what is working in your career and what isnt. Using a very simple framework, this program will leave you with an... View Details
- February 2013 (Revised December 2015)
- Case
Groom Energy Solutions: Selling Efficiency
By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details
Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston
Toffel, Michael W., Kira R. Fabrizio, and Stephanie van Sice. "Groom Energy Solutions: Selling Efficiency." Harvard Business School Case 613-054, February 2013. (Revised December 2015.)