Public Relations - Publications - Faculty & Research

01 Sep 2009
News

Home from the Sea

much as possible, and for him I think the Vendée Globe is a question of doing it right and making it to the finish.” Doing it right and finishing the job, no matter what the adversity. That’s Rich Wilson. The Vendée-obsessed French public... View Details

Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

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Lehman Brothers - Introduction | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections Bibliography Site Credits... View Details

01 Sep 2008
News

Raiffa Honored for Life’s Work in Decision Analysis

HBS professor emeritus Howard Raiffa, a pioneer in the field of decision analysis,is the recipient of this year’s Thomas C. Schelling Award. The award is given annually by Harvard’s Kennedy School to an individual whose intellectual work has had a transformative effect... View Details

Keywords: awards; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2008
News

The Business Environment in the 21st century

authority is low and conflict is high (unlike in the past, where their authority was high and conflict low). Comments Joe Bower, “There’s a multitude of business schools that focus on the problems of running modern public corporations.... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

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Institutional Voice | About

University, reflecting an array of backgrounds and expertise. They conducted extensive outreach, gathering input from every school and more than 1,000 faculty members, students, staff, and alumni. They also researched existing University and School-based practices... View Details

01 Dec 2012
News

The Billion-Dollar Question

—World traveler, public speaker, and consultant Francis Tapon (MBA 1997) is the author of Hike Your Own Hike: 7 Life Lessons from Backpacking across America and The Hidden Europe: What Eastern Europeans Can Teach Us. While on his way to... View Details

Keywords: Advice; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

November 2005 (Revised January 2006)
Case

Commercialization at the Garvan Institute for Medical Research (A)

A large and successful not-for-profit medical research institute must decide strategy to commercialize its discoveries. In the process, it must balance multiple conflicting demands from its stakeholders. View Details

Keywords: Decisions; Public Sector; Business and Stakeholder Relations; Nonprofit Organizations; Conflict and Resolution; Commercialization; Balance and Stability; Health Industry

Citation

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The Art of "Posting" - The Art of American Advertising

advertising media such as trade cards or souvenir publications, broadsides and posters occupied the domain of large public spaces—their size being a significant advertising asset. In his 1910 guidebook on poster advertising, G. H. E.... View Details

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Lia Parker-Belfer Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

altruistic and utilitarian motivations that differs from case to case. Family-owned businesses usually highlighted altruism as the main motivation driving them to engage in cross-sector collaborations.3 According to Norma Trevino, public... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

07 Jul 2020
Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details

Keywords: by Kristen Senz; Financial Services

01 Sep 2008
News

Kenny Appointed Chief Marketing Officer

Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief marketing and communications officer at HBS, a newly created position. Describing Kenny... View Details

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

01 Jun 2013
News

Harvest Time

Victoria Ransom (MBA 2008) Victoria Ransom (MBA 2008) grew up on an asparagus farm in Scotts Ferry, New Zealand, a village of 65 people. The only girl in her high-school class, she went on to attend Macalester College in Minnesota, becoming the first college graduate... View Details

Keywords: social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

17 Jun 2014
First Look

First Look: June 17

Publications August 2013 California Management Review What Impact? A Framework for Measuring the Scale & Scope of Social Performance By: Ebrahim, Alnoor, and V. Kasturi Rangan Abstract—Organizations with social missions, such as... View Details

Keywords: Sean Silverthorne

01 Sep 2014
News

Ask the Expert: Byte-Testing Bitcoin

that will make anonymity an afterthought. I think the Bitcoin public ledger will eventually hold so much valuable information that some very interesting analytics companies are going to emerge to make sense of the data. Has there ever... View Details

Keywords: alumni; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services

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Manuscript Collections - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

the 1920s Research Links Site Credits Bibliography | Manuscript Collections | Trade Publications Manuscript Collections Equitable Life Assurance Society of the United States Records, 1870–1919 . Baker Library Historical Collections,... View Details

14 Feb 2019
News

Plotting a Path Forward on Climate Change

HBS Professor Mike Toffel; Jeremy Grantham (MBA 1966), cofounder and Chief Investment Strategist of GMO, LLC; Gina McCarthy, Director of C-CHANGE (Center for Climate, Health and the Global Environment) at the Harvard T.H. Chan School of View Details

16 Sep 2015
Op-Ed

The Real Duty of the Board of Directors

ownership of modern corporations is a central point of our new paper, Materiality in Corporate Governance: The Statement of Significant Audiences and Materiality. Aiming to improve corporations’ public disclosures, we argue that the board... View Details

Keywords: by Robert G. Eccles & Tim Youmans

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Trade Catalogs - The Art of American Advertising

of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers Publicity... View Details

09 Sep 2014
First Look

First Look: September 9

Publications September 2014 Cambridge University Press Consumer Lending in France and America: Credit and Welfare By: Trumbull, Gunnar Abstract—Why did America embrace consumer credit over the course of the twentieth century, when most... View Details