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- News (1,265)
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- Multimedia (33)
- Faculty Publications (4,511)
Show Results For
-
All HBS Web
(8,787)
- People (9)
- News (1,265)
- Research (6,365)
- Events (41)
- Multimedia (33)
- Faculty Publications (4,511)
- May–June 2020
- Article
The New-Market Conundrum
By: Rory McDonald and Kathleen M. Eisenhardt
Brand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it’s unclear who your customers really are, and conventional...
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Keywords:
New Markets;
Markets;
Business Model;
Strategy;
Framework;
Innovation and Invention;
Value Creation
McDonald, Rory, and Kathleen M. Eisenhardt. "The New-Market Conundrum." Harvard Business Review 98, no. 3 (May–June 2020): 75–83.
- January 2017 (Revised October 2023)
- Case
Classtivity: Payal's Pirouette
By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among...
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Keywords:
Product Pivot;
Boutique Fitness;
Fitness Industry;
Market Sizing;
Consumer Technology;
Bundling;
Subscription Model;
Two-sided Marketplace;
ClassPass;
Entrepreneurship;
Venture Capital;
Business Startups;
Transition;
Customer Focus and Relationships;
Technological Innovation;
Organizational Change and Adaptation;
Customer Value and Value Chain;
Marketing Strategy;
Failure;
Business Strategy;
Technology Industry;
Health Industry;
New York (city, NY)
Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)
The Value of Descriptive Analytics: Evidence from Online Retailers - Marketing Science
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we...
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- May 2014
- Article
Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model
By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics...
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Kumar, Vineet. "Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model." Harvard Business Review 92, no. 5 (May 2014): 27–29.
- Web
The Role of Government in Market Economies - Course Catalog
opens with a case on why a hypothetical competitive market economy can be used as a starting point for analyzing what role government should play. Market economies are...
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- 24 Apr 2014
- News
Revamping the corporate tax code could improve America’s competitiveness and living standards
investments that could raise American productivity and living standards. “A handful of changes would transform the corporate tax system from an obstacle to an asset,” says Desai. He advises creating better incentives for global...
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- 2024
- Working Paper
Do Collusive Norms Maximize Profits? Evidence From a Vegetable Market Experiment in India
By: Abhijit Banerjee, Greg Fischer, Dean Karlan, Matt Lowe and Benjamin N. Roth
Social norms have been shown to facilitate anti-competitive behavior in decentralized markets.
We demonstrate that these norms can also reduce aggregate profits. First, we present
descriptive evidence of competition-suppressing norms in Kolkata vegetable markets....
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Banerjee, Abhijit, Greg Fischer, Dean Karlan, Matt Lowe, and Benjamin N. Roth. "Do Collusive Norms Maximize Profits? Evidence From a Vegetable Market Experiment in India." Harvard Business School Working Paper, No. 23-006, July 2022. (Revised April 2024.)
- 2011
- Teaching Note
Kingdee
By: F. Warren McFarlan, Jin Zhang and Ziqian Zhao
Keywords:
Business Ethics;
Competitive Strategy;
Computer Software;
Emerging Markets;
Venture Capital;
China;
Applications and Software;
China
McFarlan, F. Warren, Jin Zhang, and Ziqian Zhao. "Kingdee." Tsinghua University Teaching Note, 2011.
- November 2016 (Revised October 2018)
- Case
IguanaFix
By: Frank V. Cespedes, Thomas R. Eisenmann, Maria Fernanda Miguel and Laura Urdapilleta
IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting consumers with home improvement contractors. The founders have acquired customers through both B2C and B2B methods. But in seeking to grow and scale the business, they now...
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Keywords:
Entrepreneurial Marketing;
Home Improvement Services;
Marketing Management;
Scaling;
Entrepreneurship;
Marketing;
Sales;
Online Advertising;
Latin America
Cespedes, Frank V., Thomas R. Eisenmann, Maria Fernanda Miguel, and Laura Urdapilleta. "IguanaFix." Harvard Business School Case 817-056, November 2016. (Revised October 2018.)
- June 2008
- Case
From xiaonei to hainei: The Quest for the Social Networking Service Market in China
By: Joseph B. Lassiter III, Michael Shih-Ta Chen and Keith Chi-ho Wong
Wang Xing, the founder of Hainei.com, one of the fastest growing social networking service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he...
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Keywords:
Entrepreneurship;
Venture Capital;
Social and Collaborative Networks;
Competition;
Internet;
China
Lassiter, Joseph B., III, Michael Shih-Ta Chen, and Keith Chi-ho Wong. "From xiaonei to hainei: The Quest for the Social Networking Service Market in China." Harvard Business School Case 808-164, June 2008.
- 24 Aug 2016
- Research & Ideas
Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer
Click Here If people made purely rational decisions, life might be much easier for marketers in selling products and services. But few of us are that rational. Instead, our decisions are based on illogical...
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Keywords:
by Amelia Kunhardt
- July 2013
- Article
Voice Pitch and the Labor Market Success of Male Chief Executive Officers
By: Christopher Parsons, W. Mayew and M. Venkatachalam
A deep voice is evolutionarily advantageous for males, but does it confer benefit in competition for leadership positions? We study ecologically valid speech from 792 male public-company Chief Executive Officers (CEOs) and find that CEOs with deeper voices manage...
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Parsons, Christopher, W. Mayew, and M. Venkatachalam. "Voice Pitch and the Labor Market Success of Male Chief Executive Officers." Evolution and Human Behavior 34, no. 4 (July 2013): 243–248.
- August 2013 (Revised November 2020)
- Case
Tesla Motors
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on...
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Keywords:
Barriers To Entry;
Economic Analysis;
Learning Curve;
Economies Of Scale;
Innovation;
Market Entry;
Sustainable Competitive Advantage;
Vision;
Strategy And Leadership;
Strategy;
Competitive Strategy;
Market Entry and Exit;
Competitive Advantage;
Technological Innovation;
Leadership;
Learning;
Economics;
Analysis;
Auto Industry
Van den Steen, Eric. "Tesla Motors." Harvard Business School Case 714-413, August 2013. (Revised November 2020.)
- September 2023
- Article
The Health Costs of Dirty Energy: Evidence from the Capacity Market in Colombia
By: Achyuta Adhvaryu, Theresa Molina, Anant Nyshadham, Jorge Tamayo and Nicholas Torres
The health effects of “dirty” (fossil fuel driven) energy production are difficult to measure accurately due to the endogeneity of fuel choice. We exploit an electricity policy in Colombia that generates a price-based trigger for the use of thermal energy sources....
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Adhvaryu, Achyuta, Theresa Molina, Anant Nyshadham, Jorge Tamayo, and Nicholas Torres. "The Health Costs of Dirty Energy: Evidence from the Capacity Market in Colombia." Art. 103116. Journal of Development Economics 164 (September 2023).
- Web
Improving the Local & Regional Business Environment - Institute For Strategy And Competitiveness
Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Improving the Local & Re......
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- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size...
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Keywords:
Brands;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Marketing;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- September–October 2017
- Article
Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers
By: Marco Iansiti and Karim R. Lakhani
A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and...
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Iansiti, Marco, and Karim R. Lakhani. "Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers." Harvard Business Review 95, no. 5 (September–October 2017): 84–92.
- 10 Dec 2018
- Working Paper Summaries
Platform Competition: Betfair and the U.K. Market for Sports Betting
- November 2021 (Revised December 2022)
- Case
Farfetch: Digital Transformation for Luxury Brands
By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had...
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Keywords:
Digital Marketing;
Marketplaces;
Retailing;
Internet Marketing;
E-Commerce Strategy;
Marketing;
Marketing Strategy;
Marketing Channels;
Brands and Branding;
Luxury;
Growth and Development Strategy;
Digital Transformation;
E-commerce;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Fashion Industry;
Retail Industry;
Web Services Industry;
Technology Industry;
United Kingdom;
Europe;
Portugal;
China
Gupta, Sunil, Jill Avery, Elena Corsi, and Federica Gabrieli. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Case 522-051, November 2021. (Revised December 2022.)
- January 2020
- Teaching Note
Chile: Unrest in the Copper Nation
By: Laura Alfaro and Sarah Jeong
For decades, Chile enjoyed the stability of being the world’s largest producer of copper. Keynes would have advised that this period of growth would have been the time for the government to save, that “the boom, not the slump, is the right time for austerity at the...
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