Publications

December 1991
Teaching Note

Managing Health Care at Ford Motor Co., Teaching Note

By: George C. Lodge

October 1991 (Revised November 1992)
Case

Managing Health Care at Ford Motor Co.

By: George C. Lodge and Malcolm S. Salter

Keywords: Health Care and Treatment; Health Industry; Health Industry; United States

September 1991 (Revised February 1993)
Case

Burroughs Wellcome and AZT (A)

By: Willis M. Emmons III

Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details

Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London

June 1991 (Revised March 1995)
Case

Becton Dickinson (A): Corporate Strategy

By: Michael Beer

This case series introduces the strategic human resource management (SHRM) process. SHRM is an action research program designed to align the organization and management of human resources with strategy. This case describes the health care industry, Becton Dickinson's... View Details

Keywords: Business or Company Management; Corporate Strategy; Alignment; Human Resources; Health Industry

January 1991 (Revised March 1991)
Case

Responsible Care

By: George C. Lodge and Jeffrey F. Rayport

Describes a 1989 initiative of the Chemical Manufacturer's Association (CMA) to secure chemical industry support for and implementation of a series of codes of conduct in the field of environmental health and safety. Called "Responsible Care", the program makes... View Details

Keywords: Business and Government Relations; Fairness; Ethics; Environmental Sustainability; Safety; Chemical Industry

December 1990
Supplement

American Heart Association's Heartguide, Supplement

By: Ray A. Goldberg

Keywords: Health Care and Treatment

Article

New Physicians: A Natural Experiment in Market Organization

By: A. E. Roth

Keywords: Markets; Organizations; Health Care and Treatment; Health Industry

September 1990
Case

American Heart Association's Heartguide

By: Ray A. Goldberg

Keywords: Health Care and Treatment; Health Industry; United States

July 1990
Case

Food Science Corp. (FSC)--Cholesterol Extraction and Other Technology Applied to Health Hazards in the Food Chain

By: Ray A. Goldberg

Keywords: Food; Health Care and Treatment; Science; Health Industry; Health Industry

March 1990 (Revised March 1992)
Case

New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim

Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details

Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)