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October 2022
Case

Ceibal: Sustaining and Scaling Educational Innovation in Uruguay

By: John J-H Kim, Michael Chu and Mariana Cal

Ceibal was founded in 2007 in Uruguay, as an initiative to reduce the digital gap in the country. After playing an important role providing a smooth transition to remote learning during COVID, Ceibal in 2022 must now determine the best way to fulfill its mission to "be... View Details

Keywords: Digital Gap; COVID-19 Pandemic; Education; Teaching; Digital Platforms; Technology Adoption; Technological Innovation; Social Issues; Transformation; Corporate Social Responsibility and Impact; Mission and Purpose; Education Industry; Latin America; South America; Uruguay

October 2022 (Revised December 2022)
Case

SMART: AI and Machine Learning for Wildlife Conservation

By: Brian Trelstad and Bonnie Yining Cao

Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details

Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa

September 2022 (Revised January 2023)
Case

DBS: Purpose-Driven Transformation

By: Ranjay Gulati, Adina Wong, Dawn H. Lau and Joseph Mesfin

Singapore-based bank DBS went through three waves of purpose-driven transformation, overhauling the bank’s systems, upgrading employee skills, and re-centering its customer focus, with the bank’s purpose growing bolder with each key milestone achieved. Find out how the... View Details

Keywords: Transformation; Alignment; Business Strategy; Balanced Scorecard; Technology Adoption; Mission and Purpose; Change Management; Banking Industry; Financial Services Industry; Asia; Singapore

August 25, 2022
Article

Find the Right Pace for Your AI Rollout

By: Rebecca Karp and Aticus Peterson

Implementing AI can introduce disruptive change and disfranchise staff and employees. When members are reluctant to adopt a new technology, they might hesitate to use it, push back against its deployment, or use it in limited capacity — which affects the benefits an... View Details

Keywords: AI and Machine Learning; Technology Adoption; Change Management

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August 2022
Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein

In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details

July 2022
Teaching Note

TraceTogether

By: Mitchell Weiss and Sarah Mehta

This Note provides guidance for teaching "TraceTogether," HBS Case No. 820-111. View Details

Keywords: Government Administration; Crisis Management; Health; Health Pandemics; Innovation and Invention; Innovation Leadership; Innovation Strategy; Technological Innovation; Social Issues; Mobile and Wireless Technology; Technology Adoption; Health Industry; Public Administration Industry; Singapore

May 2022
Case

Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

By: Lauren Cohen and Grace Headinger

Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details

May 2022
Case

From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT

By: Lauren Cohen, Richard Ryffel and Grace Headinger

Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge’s own NFT platform — Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a... View Details

Article

Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI

By: Tsedal Neeley and Paul Leonardi

Learning new technological skills is essential for digital transformation. But it is not enough. Employees must be motivated to use their skills to create new opportunities. They need a digital mindset: a set of attitudes and behaviors that enable people and... View Details

Keywords: Machine Learning; AI; Information Technology; Transformation; Competency and Skills; Employees; Technology Adoption; Leading Change; Digital Transformation

April 2022
Teaching Note

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli and Carla Larangeira

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

March 2022
Teaching Note

Digital Manufacturing at Amgen

By: Shane Greenstein, Kyle R. Myers and Sarah Mehta

This teaching note provides guidance for instructors teaching “Digital Manufacturing at Amgen,” case no. 621-008. View Details

January 2022
Case

Hybrid Classroom - an Opportunity or a Threat?

By: V.G. Narayanan

When the Covid pandemic struck in the spring of 2020, HBS pivoted to remote instruction while maintaining the interactive and engaged discussions which distinguished the case system pedagogy. In fall 2020 HBS adopted a hybrid approach, fitting out its classrooms with... View Details

Keywords: Education; Teaching; Higher Education; Technology Adoption; Digital Platforms; Internet and the Web; Adaptation; Opportunities; Education Industry

14 Jan 2022
Interview

Why We Need to Think of the Office as a Tool, with Very Specific Uses, Interview with Adi Ignatius

By: Tsedal Neeley and Adi Ignatius

HBR professor Tsedal Neeley has focused for years on a pair of essential business imperatives: how to go global, and how to become truly digital. More recently she has established herself as an expert in the nitty gritty aspects of the new workplace – how to hire and... View Details

Keywords: Technology Adoption; Buildings and Facilities; Organizational Change and Adaptation

Article

Applying Human-Centered Design Principles to Digital Syndromic Surveillance at a Mass Gathering in India: Viewpoint

By: Ahmed Shaikh, Abhishek Bhatia, Ghanshyam Yadav, Shashwat Hora, Chung Won, Mark Shankar, Aaron Heerboth, Prakash Vemulapalli, Paresh Navalkar, Kunal Oswal, Clay Heaton, Sujata Saunik, Tarun Khanna and Satchit Balsari

In the wake of the COVID-19 pandemic, digital health tools have been deployed by governments around the world to advance clinical and population health objectives. Few interventions have been successful or have achieved sustainability or scale. In India, government... View Details

Keywords: Digital Health Tools; Human-centered Design; Health Care and Treatment; Mobile and Wireless Technology; Design; Technology Adoption

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December 2021 (Revised March 2022)
Case

Collaboration Wars: Slack vs. Microsoft Teams

By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay

In 2021, Slack was acquired by Salesforce. While widely viewed as the best corporate collaboration and messaging software, Slack was being challenged by Microsoft, which was giving away its competitive product, Microsoft Teams, for free with a subscription to... View Details

Keywords: Information Technology; Applications and Software; Technology Adoption; Acquisition; Business Model; Business Strategy; Competitive Strategy; Corporate Strategy; Competition; Expansion; Technology Industry

Article

How NFTs Create Value

By: Steve Kaczynski and Scott Duke Kominers

How much could a cluster of pixels possibly be worth? More pointedly, why is it worth anything at all? The explosion of NFTs and their accompanying marketplaces have left many baffled, incredulous, and deeply skeptical. But while NFTs may be fetching eye-popping,... View Details

Keywords: Technological And Scientific Innovation; Crypto Economy; Blockchain; Technological Innovation; Currency; Technology Adoption; Digital Transformation

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September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

July–August 2021
Article

Case Study: Will a Bank's New Technology Help or Hurt Morale?

By: Leonard A. Schlesinger

A case study is presented on the effort to introduce new information technology into a community bank and what impact that process may have on bank employees. View Details

Keywords: Employee Morale; Community Banks; Information Technology; Banks and Banking; Employees; Technology Adoption

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March 2021
Case

Wearable Technology

By: Andy Wu, Jacob Chouinard and Christie Klauberg

Wearable electronics were endpoint devices designed to be worn, sense the human body and interact with the environment around the wearer, connecting humans to the Internet of Things. Wearable technology received a great deal of attention in the past decade and reached... View Details

Keywords: Wearables; Internet Of Things; Technological Innovation; Product Development; Technology Adoption; Analysis