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Show Results For
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All HBS Web
(227)
- People (6)
- News (36)
- Research (152)
- Multimedia (1)
- Faculty Publications (128)
Mary W. Lawrence
or testimonials. She developed the “Quality is Job #1” campaign for Ford, the “plop, plop, fizz, fizz” campaign for Alka-Seltzer, and the “I Love New York” tourism campaign. She was inducted into the Advertising Hall of Fame, was the...
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Keywords:
Services
- Web
Improving the Local & Regional Business Environment - Institute For Strategy And Competitiveness
institutions, infrastructure, and regulatory framework. More about economic development and competitiveness The diamond Model Strong clusters, strong communities Building a strong local cluster improves company productivity and growth while raising regional...
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- September 2006
- Supplement
Fritidsresor Under Pressure (D): Supplement
By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman
Keywords:
Tourism Industry
- February 2000 (Revised February 2001)
- Background Note
Ecotourism: A Brief Introduction
Introduces the concept of ecotourism, discusses consumptive and non-consumptive programs, and reviews the benefits and costs of this approach to development.
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Kennedy, Robert E., and Brian Irwin. "Ecotourism: A Brief Introduction." Harvard Business School Background Note 700-099, February 2000. (Revised February 2001.)
- March 1998 (Revised July 1998)
- Case
Boston Duck Tours,1996: Has Boston Gone Quackers?
By: Myra M. Hart and Stephanie Dodson
While on vacation in Memphis, former investment manager Andy Wilson discovers a unique "tour bus" that travels over land and through water. He decides to transplant the concept to Boston and to add both historical and theatrical features to the amphibious tour. As he...
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Keywords:
Opportunities;
Creativity;
Entrepreneurship;
Financing and Loans;
Problems and Challenges;
Business Startups;
Tourism Industry;
Tennessee;
Boston
Hart, Myra M., and Stephanie Dodson. "Boston Duck Tours,1996: Has Boston Gone Quackers?" Harvard Business School Case 898-189, March 1998. (Revised July 1998.)
- December 1986 (Revised November 1990)
- Case
Club Med (B)
Highlights the issue of high employee turnover in a multi-site, international subsidiary of a large resort company. Also described are service-quality problems the company has because the amount of value added through employee interaction with customers is high....
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Keywords:
Globalized Firms and Management;
Retention;
Recruitment;
Cross-Cultural and Cross-Border Issues;
Tourism Industry;
United States
Hart, Christopher. "Club Med (B)." Harvard Business School Case 687-047, December 1986. (Revised November 1990.)
- April 1977 (Revised February 1983)
- Case
Garber Travel Service, Inc.
By: James L. Heskett
Keywords:
Tourism Industry
Heskett, James L. "Garber Travel Service, Inc." Harvard Business School Case 677-210, April 1977. (Revised February 1983.)
- Profile
Jan Petzel
After scaling Mount Everest in 2013, Jan Petzel (MBA 2003) transformed his personal triumph into an opportunity to raise funds for the construction of a permanent shelter and medical facility in the Gokyu Lakes region of Nepal for the porters who assist the climbing...
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Keywords:
Other Financial Services
- Profile
Andreas Jaegle
in the right markets?” In addition, McKinsey exposed Andreas to a variety of industries in a broad range of locations – including tourism in Germany, financial risk-management in Nigeria, and pulp/paper strategy in Sweden – and gave him...
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- 05 Jul 2017
- Working Paper Summaries
Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance
- Portrait Project
Val Mendeleev
Morocco; starting a global TV network that influences, entertains, and educates millions toward happier, nonviolent lives; and investing in the tourism infrastructure of my home country. I also dream of changing my career every five...
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- 01 Dec 2016
- News
Starting Lineup: Upturning Travel
“discover, buy, and sell authentic tour experiences.” Zhang, the founder of travel firm WildChina which serves foreign visitors, launched NewUGo to connect the rapidly growing domestic Chinese travel market to off-the-beaten-path tourism...
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April White
- 15 Mar 2022
- News
History’s Future
that will balance the demands of a rapidly growing tourism industry with a commitment to environmental sustainability and inclusive growth. That means both a commitment to preserving the region’s environment and to supporting the local...
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- 01 Jul 2016
- Working Paper Summaries
Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica
- 06 Oct 2016
- Cold Call Podcast
The Munich Oktoberfest: From Local Tradition to Global Capitalism
- 05 Sep 2014
- Blog Post
CPD on the Road in Manila
barriers to starting businesses in the country. E-commerce and online services seem to dominate the start-up arena, but tourism and food-related companies are also springing up. These businesses are targeting not only the burgeoning...
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- 01 Dec 2015
- News
In My Humble Opinion: Joss Kent (MBA 1997)
guide, with military and consulting experience in addition to his MBA—was COO of the company and he later became CEO. Today, Kent leads one of its competitors, andBeyond. He describes andBeyond, first, as a “conservation company.” The company’s luxury View Details
Keywords:
April White
- 26 Jan 2015
- News
The Ingredients for Success
something in a different way.” Markowitz was surrounded by creative types recently as she presented NOCHI’s plans to a group that included restaurant owners, tourism officials, chefs, and food business entrepreneurs. Ti Martin stood up to...
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- 01 Dec 2010
- News
Making a Difference
closely with actor Marlon Brando before his death in 2004 to create a development plan for Brando’s 1,500-acre Tahitian atoll. When the forty-unit project is completed in 2012, the resort will be virtually carbon neutral and a showcase for green technologies for the...
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- September 2023 (Revised December 2023)
- Case
Twiddy & Company: Trust in a Chaotic Environment
By: Sandra J. Sucher, Shalene Gupta and Tom Quinn
Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from...
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Keywords:
Trust;
Health Pandemics;
Organizational Culture;
Disruption;
Government Legislation;
Transportation;
Tourism Industry;
North Carolina;
United States
Sucher, Sandra J., Shalene Gupta, and Tom Quinn. "Twiddy & Company: Trust in a Chaotic Environment." Harvard Business School Case 324-021, September 2023. (Revised December 2023.)