persuasion and influence - Publications - Faculty & Research

09 Aug 2012
News

Big Business Does Best In Washington When It Plays the Underdog

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

are on the increase. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content suppliers (such as news and... View Details

Keywords: Peter K. Jacobs

01 Sep 2007
News

How to Take a Stand On UBS and Climate Change

What is the responsibility of business regarding social issues? And how does that jibe with maximizing profits? In “UBS and Climate Change — Warming Up to Global Action?” Associate Professor Felix... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

18 Nov 2016
News

Creating diversity in the innovation economy

01 Oct 2002
News

Dean Clark on Leadership, Educational Priorities, and Funding the Future

arts, community development, the environment, or government. The influence of our alumni is truly remarkable, in business and beyond, and it is absolutely essential that we... View Details

06 Dec 2021
News

Action Plan: Whole Sale

behaviors,” he says. “More so than previous generations, they are influencing their parents’ and their grandparents’ decisions on what to buy and the brands View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

influence in Asia,” says Leonard, “but its trends are subject to a different cultural filter.” The list of HBS research projects in the Asia-Pacific region is long and destined to get longer. “The dividend,... View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

20 May 2013
News

5 Ways Money Can Buy Happiness

27 Jul 2012
News

How to Be Effective in the Global Economy and the Boardroom: CFOs Offer Lessons Learned on the Journey

08 May 2015
News

A new view of the cost of equity and capital requirements for banks

Capital requirements for banks, which govern the ratio of equity to debt, have come under greater scrutiny in the wake of the 2008 financial crisis. A central question is how these requirements affect banks’ overall cost of capital, or the minimum return that investors... View Details

31 Jan 2013
News

Can Super Bowl ads still infect the Internet?

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

work is informed by and then, in turn, stimulates our empirical research in the case of each of these three components," he notes. "Ultimately, we want to influence management practice," Stevenson concludes.... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

24 Apr 2014
News

Employees crave meaningful progress in their work and find joy in making an impact

“Even incremental small wins can contribute to what we call positive inner work life,” says Teresa Amabile, Baker Foundation Professor. Amabile’s current research focuses on the psychology of everyday work life: how events in the workplace View Details