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  • Career Coach

Nicola Pugliese

Nicola Pugliese (Wharton ’93) leverages her experience in global marketing and brand management to support students and alumni pursuing careers in marketing, product management, business development, general management and sales across a... View Details
Keywords: Consumer Products; Entrepreneurship; Publishing / Communications / Advertising; Retail
  • March 2008
  • Case

Patel Food and Chemicals Private Limited (A)

By: Felda Hardymon and Ann Leamon
Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, must decide whether to hire a CFO candidate. Previously, his company's book-keeping has been done by an uncle, who has mentioned that he may retire soon. Patel could hire his... View Details
Keywords: Selection and Staffing; Family Business; Managerial Roles; Emerging Markets; Diversity; Finance; Food and Beverage Industry; Gujarat
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  • 02 Aug 2022
  • Blog Post

From HBS to Cutting-Edge Tech

internationally-recognized brand was a deciding factor too. HBS was the only one that fit the bill. A lot of schools prepare you for your first post-MBA job, but the HBS case method goes further. HBS classroom discussions simulate the... View Details
  • 04 Dec 2014
  • Working Paper Summaries

The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections

Keywords: by Doug J. Chung & Lingling Zhang
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

class grew with large disposable income, and these foreign brands returned, it pushed the local brands to improve their quality and services. Competition rose and consumers benefitted. Q: So at this very... View Details
Keywords: by Sean Silverthorne; Advertising
  • 28 Feb 2022
  • Blog Post

Making an Impact on the Media Industry with my MBA

experiential learning experiences by taking the Short Intensive Program (SIP), Personal Branding and Business Storytelling, taught by Francesca Gino. I had previously read her book, Rebel Talent: Why It Pays... View Details
  • 01 May 2008
  • Research & Ideas

The Marketing Challenges of the China Olympics

as official sponsors and unofficial free-riders attach themselves to the Olympic logo, to particular sports, national teams, or individual athletes. Global brands, in particular, see the Olympics and World Cup soccer as the two most important international sporting... View Details
Keywords: by John Quelch; Sports
  • July 2018
  • Case

Hironobu Tsujiguchi and His Sweet Revolution

By: Boris Groysberg and Naoko Jinjo
Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and... View Details
Keywords: Relevance; Entrepreneurship; Diversification; Personal Development and Career; Decision Making; Food and Beverage Industry; Japan
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  • August 2008
  • Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
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  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships By: Consiglio, I., D. Kupor, F. Gino, and M.I. Norton Abstract—We document the existence and consequences of View Details
Keywords: Sean Silverthorne
  • 28 Oct 2022
  • Blog Post

Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

other as we reach personal milestones. What are you doing now? How has your MBA prepared you for your post-HBS career? I have the honor of serving as Vice President of Marketing at Ellevation Education, the nation’s leading K-12 software... View Details

    Seema Aziz

    Keywords: Education and Retail
    • April 2017 (Revised February 2023)
    • Case

    Helena Rubinstein: Making Up the Modern Woman

    By: Geoffrey Jones and Kathy Choi
    This case examines the entrepreneurial career of Helena Rubinstein before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started... View Details
    Keywords: Female Entrepreneur; Brands and Branding; Luxury; Entrepreneurship; Personal Development and Career; Beauty and Cosmetics Industry
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    • January 2007
    • Case

    AMD: A Customer-Centric Approach to Innovation

    By: Elie Ofek and Lauren Barley
    AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006... View Details
    Keywords: Customer Focus and Relationships; Price; Leadership; Brands and Branding; Product Launch; Product Development; Competitive Strategy; Customization and Personalization; Semiconductor Industry
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    • Article

    Marketing in the Age of Web 2.0

    By: Jill Avery
    Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
    Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
    Related
    • 10 Mar 2015
    • Research & Ideas

    The Surprising Winners and Losers in the Retail Revolution

    three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
    Keywords: by Sean Silverthorne; Retail
    • 12 PM – 1 PM EST, 15 Nov 2016
    • Webinars: Career

    Joining the Right Startup

    Startups are like infants: brand new, exciting, bursting with hope and potential. Unfortunately, if you're thinking about joining a startup, that excitement doesn't help much. It often confuses the issues about which deals could succeed and which could fail or, more... View Details
    • Article

    The Counterfeit Self: The Deceptive Costs of Faking It

    By: Francesca Gino, Michael I. Norton and Dan Ariely
    Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,... View Details
    Keywords: Judgments; Ethics; Brands and Branding; Product; Behavior; Personal Characteristics
    Related
    • 28 Mar 2018
    • Blog Post

    Event Planning for Recruiting Success - Part 1

    Hosting a company recruiting event is a great way to build brand awareness and engage with HBS students. At the same time, we know that event planning requires a commitment from your team in preparing materials, securing speakers,... View Details
    Keywords: All Industries
    • 24 Jul 2014
    • Blog Post

    Create a Content Marketing Strategy for your Talent Acquisitions Team

    program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a content marketing strategy for... View Details