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  • December 1973 (Revised November 1993)
  • Case

Cooper Industries, Inc.

By: Thomas R. Piper
The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details
Keywords: Decisions; Valuation; Acquisition; Management Teams; Consumer Products Industry
Related
  • June 2005 (Revised September 2006)
  • Case

Oracle vs. salesforce.com

By: David B. Yoffie and Alison Berkley Wagonfeld
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
Keywords: Customer Relationship Management; Competitive Advantage; Software; Web Services Industry; Information Technology Industry
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  • January 2014 (Revised January 2015)
  • Case

Reinventing Adobe

By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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  • Research Summary

General research interests

  • Effects of marketing actions on food choices, energy intake, and obesity.
  • Psychophysics of package and portion size perception and preferences.
  • Mere-measurement and self-generated validity effects in survey research.
  • Attention and choice... View Details
  • March 1999
  • Case

MotivAction plc (A)

By: William J. Bruns Jr.
The owner/manager of MotivAction is developing a package of incentives and bonuses that he hopes will stimulate sales growth, encourage development of new autonomous teams, and increase profitability. If they are adopted, these new incentives will replace others... View Details
Keywords: Employee Relationship Management; Compensation and Benefits; Motivation and Incentives; Performance Improvement; Growth and Development Strategy; Decisions; Profit; Organizational Culture
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  • March 1998 (Revised August 1998)
  • Case

Pepsi Blue

By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details
Keywords: Competition; Advertising; Brands and Branding; Food and Beverage Industry; United States
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  • June 2014
  • Case

Airgas, Inc.

By: Eric Van den Steen and Jason Karl
In 2013, Airgas was the market leader in packaged industrial gas distribution. Recent acquisitions had made it into a larger player in upstream gas production as well, where it competed with Praxair and Air Products. Should Airgas continue building a position in gas... View Details
Keywords: Strategy; Competitive Advantage; Competitive Strategy; Competency and Skills; Value Creation
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  • November 1985 (Revised April 1990)
  • Case

Signode Industries, Inc. (A)

Signode Industries' packaging division manufactures steel and plastic strapping. In 1981 the company underwent the largest leveraged buyout in U.S. corporate history. The case focuses on the packaging division's need to maintain high profitability in a declining market... View Details
Keywords: Price; Marketing Strategy; Manufacturing Industry; Steel Industry
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  • 2017
  • Working Paper

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details
Keywords: Food; Product Marketing; Business History; Food and Beverage Industry; United States
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  • April 1999 (Revised March 2002)
  • Case

Gerald Weiss

By: Brian J. Hall and Carleen Madigan
Gerald Weiss left Wall Street for the promise of a CFO position at a well-established corporation. He was given a 10-year options package with a guaranteed floor of $12 million and unlimited upside. To ensure the entire package would be worth at least $12 million after... View Details
Keywords: Management Teams; Resignation and Termination; Executive Compensation; Organizational Culture; Agreements and Arrangements; Stock Options; Conflict and Resolution; New York (city, NY)
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  • March 2016 (Revised October 2017)
  • Case

Salesforce.com vs. Siebel (Abridged)

By: David B. Yoffie
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
Keywords: Customer Relationship Management; Competitive Strategy; Software
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  • June 2000 (Revised March 2003)
  • Case

IBM Technology Group

By: Andrew P. McAfee and Kerry Herman
Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource planning (ERP) software from SAP, and how the division should best leverage this capability going forward. View Details
Keywords: Management; Digital Platforms; Information Technology; Competitive Advantage; Projects; Information Technology Industry
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  • December 2002 (Revised October 2013)
  • Case

Williams, 2002

By: Joshua Coval, Robin Greenwood and Peter Tufano
Williams, a Tulsa, Oklahoma-based firm in various energy businesses, must decide whether to accept a financing package offered by Berkshire Hathaway and Lehman Brothers. The proposed one-year credit facility would provide the firm with financial resources in a... View Details
Keywords: Financial Management; Crisis Management; Credit; Capital Structure; Financial Strategy; Financing and Loans; Financial Instruments; Energy Industry; United States
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  • September 1993 (Revised August 2011)
  • Exercise

ExtendSim® Simulation Exercises in Process Analysis (B)

By: Roy D. Shapiro
Second set of exercises meant to be used with ExtendSim, a simulation package created by Imagine That, Inc. of San Jose, California, that allows students to investigate the impact of adding buffers to simple in-line processes with uncertain processing times. View Details
Keywords: Measurement and Metrics; Operations; Production; Mathematical Methods
Related
  • November 2015 (Revised October 2017)
  • Case

Nestle's Creating Shared Value Strategy

By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra
This case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability... View Details
Keywords: Shared Value; Health And Wellness; Nutrition; Health; Labor; Environmental Sustainability; Strategy; Operations; Food and Beverage Industry; Switzerland; Europe; Africa; Latin America; North America; Asia
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  • October 2011 (Revised October 2011)
  • Supplement

Barack Obama and the Bush Tax Cuts (B)

By: Matthew Weinzierl and Jacob Kuipers
President Obama signs a major fiscal stimulus package and then must debate whether to extend the Bush tax cuts.
Instructors may also obtain a Teaching Note, written by this case supplement's author, that provides suggestions for using this case supplement... View Details
Keywords: Taxation; Government and Politics; United States
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  • November 1999 (Revised March 2003)
  • Case

Webvan: Groceries on the Internet

By: John A. Deighton and Kayla Bakshi
What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details
Keywords: Business Model; Experience and Expertise; Investment; Information; Marketing; Distribution Channels; Service Delivery; Cognition and Thinking; Internet and the Web; Retail Industry; Service Industry
Related
  • October 2002 (Revised December 2003)
  • Case

eShip-4U

By: Roy D. Shapiro and Timothy M. Laseter
eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM... View Details
Keywords: Business Startups; Business Model; Service Operations; Logistics; Corporate Strategy; Information Technology; Competitive Strategy; Value Creation; Saving; Innovation and Invention; Transportation Industry; Service Industry; Shipping Industry; Israel; United States
Related
  • September 1984 (Revised September 1993)
  • Case

Nestle S.A.: International Marketing (A)

By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
Related
  • 12 May 2017
  • Working Paper Summaries

Equality and Equity in Compensation

Keywords: by Jiayi Bao and Andy Wu

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