Publications

May 2005 (Revised January 2008)
Case

Inniskillin and the Globalization of Icewine

By: Geoffrey G. Jones and Jillian Hirasawa

Deals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details

Keywords: Global Strategy; Globalized Markets and Industries; Marketing Strategy; Product Marketing; Luxury; Food and Beverage Industry; Canada

May 2018
Article

Was kostet die Zeit?

By: Stefan Thomke, Daniela Beyersdorfer and Christina Kestel

A German luxury watch manufacturer wants to offer a new collection, including a special model in a limited quantity. The competition has no comparable model. Which price should the company choose? View Details

Keywords: Pricing Strategy; Innovation Management; Watches; Marketing Of Innovations; Price; Strategy; Innovation and Management; Marketing; Luxury

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January 2015 (Revised March 2015)
Case

Oberoi Hotels: Train Whistle in the Tiger Reserve

By: Ryan W. Buell, Ananth Raman and Vidhya Muthuram

Celebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality-sensitive guests in the world. The case considers the challenge of how an organization, with a standardized service model, can repeatedly delight... View Details

Keywords: Service Quality; Service Management; Service Quality Competition; Customer Management; Customer Service Excellence; Employee Empowerment; Employee Engagement; Employee Training; India; Hospitality; Hotel Industry; Service Delivery; Service Operations; Customer Satisfaction; Employees; Quality; Accommodations Industry; India

09 Sep 2015
Cold Call Podcast

Cold Calling Stella McCartney

July – August 2008
Article

When Virtue Is a Vice

By: Anat Keinan and Ran Kivetz

Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury

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January 2015
Case

Burberry in 2014

By: Anita Elberse

In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to... View Details

Keywords: Management Succession; Luxury; Product Marketing; Brands and Branding; Manufacturing Industry; Fashion Industry; Great Britain

22 Dec 2014
Video

Fereshteh Zeineddin

05 Jan 2011
News

Wealth Really Does Go To Your Head

01 Nov 2019
Video

Francis Okomo-Okello

Francis Okomo-Okello, Chair of the leading Kenyan luxury hotel group Serena and of the subsidiary of a major foreign bank, discusses how the Serena Group functions within the Aga Khan Development Network, which... View Details

01 Nov 2016
First Look

First Look - November 1, 2016

and/or number of display-only items have no significant impact on these decisions. These findings reveal a novel choice behavior in commonly encountered settings such as online marketplaces. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51862 2016... View Details

Keywords: Sean Silverthorne

Article

The Functional Alibi

By: Anat Keinan, Ran Kivetz and Oded Netzer

Spending money on hedonic luxuries often seems wasteful, irrational, and even immoral. We propose that adding a small utilitarian feature to a luxury product can serve as a functional alibi, justifying the indulgent purchase and reducing indulgence guilt. We... View Details

Keywords: Consumer Behavior; Product Marketing

January 2008 (Revised August 2008)
Case

The Time Warner Center: Mixed-Use Development

By: A. Eugene Kohn, Arthur I Segel and David Lane

Despite the failure of other attempts to bring mixed use development in New York City, Related Companies in 2004 opened Time Warner Center, a huge complex incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in... View Details

Keywords: Risk and Uncertainty; Marketing; Buildings and Facilities; Construction; Development Economics; New York (city, NY)

January 1998 (Revised September 2000)
Case

Neiman Marcus (A)

By: V. Kasturi Rangan and Marie Bell

The management of Neiman Marcus, a highly successful luxury goods retailer, is considering ways to grow the business and continue to return in excess of 15% on capital. Among the options on the table is a jewelry store concept called The Galleries. View Details

Keywords: Business Growth and Maturation; Investment; Investment Return; Operations; Luxury; Retail Industry

January 2010 (Revised December 2010)
Case

Toward Golden Pond (A)

By: Nicolas P. Retsinas, G.A. Donovan, Nancy Dai and Justin Seth Ginsburgh

The Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial, and political risks that they must assess before... View Details

Keywords: Age; Investment; Housing; Risk Management; Emerging Markets; Business and Government Relations; Luxury; Chengdu

31 Jul 2017
News

Amid the ongoing ‘retail apocalypse,’ outlet malls seek ways to stay afloat

February 2012 (Revised December 2013)
Case

Saks Incorporated

By: Carliss Baldwin and Stefon Burns

Saks Fifth Avenue, a luxury department store chain, has been hard hit by the 2008 financial crisis and stock market crash. Speculation about impending bankruptcy is rampant in the press. The CEO, Stephen Sadove, must decide how to respond. View Details

Keywords: Retail; Fashion; Insolvency and Bankruptcy; Financial Crisis; Fashion Industry; Retail Industry; United States

20 Nov 2019
Video

Shamlu Dudeja

Shamlu Dudeja, founder of Malika’s Kantha Collection and Chair of SHE Foundation based in Kolkata, India describes how she reinvented the traditional sewing craft of kantha to make luxury and art products. She... View Details

Web

How I Spent My HBS 2+2 Deferral: Sam Perez Diarte - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

December 1992 (Revised October 1993)
Case

BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself

By: Stephen A. Greyser and Wendy Smith Schille

Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details

Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry