Publications

June 1972
Case

Design and Manufacturing Co.

By: Joseph L. Bower

Keywords: Design

01 Jun 2009
Conference Presentation

The Evolvability of Designs

By: Carliss Y. Baldwin

Keywords: Design

July 10, 2024
Article

Designing a Successful Reskilling Program

By: Jorge Tamayo, Leila Doumi, Sagar Goel, Orsolya Kovács-Ondrejkovic and Raffaella Sadun

In this article, written as a follow up to the award-winning “Reskilling in the Age of AI”, the authors report the results of a reskilling survey that they conducted with chief human resource officers from approximately 1,200 organizations in the U.S., along with... View Details

Keywords: Competency and Skills; Training; Organizational Change and Adaptation; Employees

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01 Dec 2004
News

A Life by Design

As a girl growing up in Riverdale, New York, Ivy Ross (PMD 68, 1994) was surrounded by modern design — and disliked it. The home she lived in and the furniture she sat on reflected the avant-garde sensibilities of her father, an... View Details

Keywords: Roger Thompson; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

1970
Book

Studies in Organization Design

By: J. W. Lorsch and Paul R. Lawrence

Keywords: Organizational Design

08 Jul 2016
Video

Human-Centered Service Design Professor Ryan Buell

1990
Chapter

Questionnaire Design and Development

By: A. J. Silk

Keywords: Questionnaires; Design

December 2010 (Revised November 2013)
Case

Talent Recruitment at frog design Shanghai

By: Robert G. Eccles, Amy C. Edmondson and Yi Kwan Chu

This case illustrates the complexity and importance of hiring decisions in the Chinese operation of a global design and innovation firm. View Details

Keywords: Selection and Staffing; Recruitment; Talent and Talent Management; Decision Making; Complexity; Innovation and Invention; Shanghai

Research Summary

Dealforum Design for Large, Multiparty Negotiations

By: James K. Sebenius

When large projects such as mines, pipelines, oilfields, or powerplants are proposed, negotiations often commence with many kinds of interested parties. Such 'stakeholders' can range from corporate or government project sponsors to international financial... View Details

October 2007
Article

The Art of Designing Markets

By: Alvin E. Roth

Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details

Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web

January 1995 (Revised March 1995)
Teaching Note

Georgetown Leather Design TN

By: Walter J. Salmon and David Wylie

Keywords: Apparel and Accessories Industry

May 1987
Background Note

Designing Multinational Marketing Programs

January 2016
Background Note

Designing a Dating App

By: Michael Luca

2020
Working Paper

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao

In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details

Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods

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Design Thinking and Innovative Problem Solving

In their book, Rethinking the MBA: Business Education at a Crossroads, Professors Srikant Datar and David Garvin and researcher Patrick Cullen identified creative and innovative thinking as an essential skill for managers operating in a world of rapidly evolving... View Details

September 2006 (Revised September 2007)
Case

Bang & Olufsen: Design Driven Innovation

By: Robert D. Austin and Daniela Beyersdorfer

A successful company, recognized worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen... View Details

Keywords: Diversification; Production; Applications and Software; Product Design; Innovation and Invention; Product Development; Electronics Industry

2013
Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman

Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web