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Show Results For
- All HBS Web
(10,022)
- People (41)
- News (3,166)
- Research (4,016)
- Events (39)
- Multimedia (152)
- Faculty Publications (2,811)
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- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- January 2009 (Revised May 2011)
- Case
China Mobile's Rural Communications Strategy
By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
- December 2001
- Case
Qwest Communications International Inc.
By: Thomas R. Eisenmann and Christopher Hackett
Describes the evolution of Qwest from a small fiber-optic construction firm in 1996 to a global telecommunications giant in 2001. Focuses on Qwest's pivotal acquisition of "Baby Bell" US West, a regional Bell operating company many times Qwest's size. Discusses the... View Details
Keywords: Mergers and Acquisitions; Asset Pricing; Business History; Knowledge Use and Leverage; Organizational Culture; Partners and Partnerships; Vertical Integration; Telecommunications Industry
Eisenmann, Thomas R., and Christopher Hackett. "Qwest Communications International Inc." Harvard Business School Case 802-133, December 2001.
- September 1998 (Revised February 1999)
- Case
Private Communications Corporation (C)
Supplements the (A) case. View Details
Roberts, Michael J., and Nicole Tempest. "Private Communications Corporation (C)." Harvard Business School Case 899-031, September 1998. (Revised February 1999.)
- September 1975 (Revised October 1979)
- Background Note
How Mass Communications Work
Ward, L. Scott. "How Mass Communications Work." Harvard Business School Background Note 576-057, September 1975. (Revised October 1979.)
- June 1996 (Revised December 1997)
- Case
VocalTec Communications Ltd. (A)
Rayport, Jeffrey F., Michael A. Iannuccillo, Gary A. Mullin, and Yuri D. Shoshan. "VocalTec Communications Ltd. (A)." Harvard Business School Case 396-383, June 1996. (Revised December 1997.)
- Research Summary
Strategic Uncertainty and Communication in Bargaining
A second field of research deals with the effects of strategic uncertainty and communication on bargaining behavior. Stylized bargaining situations are the simplest prototypes of strategic interaction. However, their experimental study provides us with insights which... View Details
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
Children in the United States today are at risk to live shorter lives than their parents. This sobering assessment is one reason big box retailer Target is investing $40 million this year to improve the health of communities around the... View Details
- 1983
- Chapter
Communication in One-to-One Relationships
By: John J. Gabarro
Keywords: Interpersonal Communication
Gabarro, John J. "Communication in One-to-One Relationships." In Managing Behavior in Organizations, edited by Leonard A. Schlesinger, Robert G. Eccles, and John J. Gabarro. New York: McGraw-Hill, 1983.
- 2012
- Chapter
Communicating Frames in Negotiations
By: Kathleen L. McGinn and Markus Noth
McGinn, Kathleen L., and Markus Noth. "Communicating Frames in Negotiations." In The Oxford Handbook of Economic Conflict Resolution, edited by Gary E. Bolton and Rachel T.A. Croson, 61–75. Oxford University Press, 2012.
- Article
Online Community as Space for Knowledge Flows
By: Samer Faraj, Georg von Krogh, Eric Monteiro and Karim R. Lakhani
Online communities frequently create significant economic and relational value for community participants and beyond. It is widely accepted that the underlying source of such value is the collective flow of knowledge among community participants. We distinguish the... View Details
Faraj, Samer, Georg von Krogh, Eric Monteiro, and Karim R. Lakhani. "Online Community as Space for Knowledge Flows." Information Systems Research 27, no. 4 (December 2016): 668–684.
- 18 Apr 2011
- Research & Ideas
It’s Not Nagging: Why Persistent, Redundant Communication Works
redundant communication, coupled with an escalating sense of urgency, is integral to communicating because it gets the job done. New research shows that getting employees to listen up and deliver isn't so different. “Those without power... View Details
Keywords: by Kim Girard
- March 2008
- Supplement
Adelphia Communications Corp.'s Bankruptcy (CW)
By: Stuart C. Gilson and Belen Villalonga
- April 2004
- Teaching Note
Peninsula Community Foundation (TN)
By: James E. Austin, Jane Wei-Skillern and Alexis Lefort
Teaching Note to (9-304-015). View Details
Keywords: Financial Services Industry
- January 1999 (Revised March 2004)
- Case
Mobile Communications Tokyo, Inc.
Describes a young Japanese telecommunications equipment and software company. The founder and president, Hatsuhiro Inoue, has just seen revenues double over the last two years and expects further rapid growth. The company currently has three product lines:... View Details
Keywords: Growth Management; Initial Public Offering; Financial Markets; Telecommunications Industry; Tokyo; United States
Kuemmerle, Walter. "Mobile Communications Tokyo, Inc." Harvard Business School Case 899-077, January 1999. (Revised March 2004.)
- May 1999
- Supplement
African Communications Group, Supplement
Supplements the case. View Details
McGahan, Anita M. "African Communications Group, Supplement." Harvard Business School Supplement 799-149, May 1999.
- October 1993 (Revised July 1995)
- Case
European Communication Management Ltd.
By: John A. Quelch
Quelch, John A., and David J. Arnold. "European Communication Management Ltd." Harvard Business School Case 594-030, October 1993. (Revised July 1995.)
- March 1996 (Revised November 1999)
- Case
Wildfire Communications Inc. (B)
By: Jeffrey F. Rayport and Jamie O'Connell
Supplements the (A) case. View Details
Rayport, Jeffrey F., and Jamie O'Connell. "Wildfire Communications Inc. (B)." Harvard Business School Case 396-306, March 1996. (Revised November 1999.)
- April 2024
- Background Note
Leader as a Communicator
By: Boris Groysberg, Robin Abrahams and Katherine Connolly Baden
Groysberg, Boris, Robin Abrahams, and Katherine Connolly Baden. "Leader as a Communicator." Harvard Business School Background Note 424-045, April 2024.
- February 1997
- Case
Arch Communications Group, Inc.
By: Krishna G. Palepu and Sarayu Srinivasan
The market values Arch differently from analysts' values. View Details
Palepu, Krishna G., and Sarayu Srinivasan. "Arch Communications Group, Inc." Harvard Business School Case 197-047, February 1997.