by Robert Simons - Publications - Faculty & Research

01 Jun 2002
News

Profile: The Invisible Hand - Robert Massie and God's Green Earth

Will the real Robert Kinloch Massie (DBA '89) please stand up? Priest. Politician. University lecturer. Medical marvel. Social activist. Prize-winning historian. Environmentalist. Executive. While Bob Massie is justified in rising to... View Details

Keywords: Garry Emmons; management; ethics

Web

Courses by Faculty - Course Catalog

First Sales Team as a Founder, Investor, or Advisor Entrepreneurial Management Spring 2025 Q4 1.5 Field Course: Go to Market Sales Playbook Field Study Entrepreneurial Management Spring 2025 Q4 1.5 Robert View Details

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

resolving the twist until BAM!—the last page, our big finish. Then a favorite quote from the fictionalized version of screenwriting guru Robert McKee, played brilliantly by Brian Cox, in Charlie Kaufman’s... View Details

Keywords: Robert Bochnak

03 Jun 2009
Working Paper Summaries

It Is Okay for Artists to Make Money…No, Really, It’s Okay

Keywords: by Robert D. Austin & Lee Devin; Entertainment & Recreation

30 Jun 2003
Research & Ideas

Computer Security is For Managers, Too

but they will inform the process by asking questions like "How do we keep suppliers from accessing the payroll data?" Just as companies keep an eye on their equipment and supplies by conducting... View Details

Keywords: by Robert D. Austin & Christopher A.R. Darby

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Courses by Faculty Unit - Course Catalog

and Valuation Using Financial Statements Joseph Pacelli Fall 2024 Q1Q2 3.0 Changing the World: Life Choices of Influential Leaders (also listed under General Management and Organizational Behavior) Robert View Details

20 Dec 2006
Working Paper Summaries

The Demise of Cost and Profit Centers

Keywords: by Robert S. Kaplan

Article

Management by Accounting is Not Management Accounting

By: Robert S. Kaplan

Keywords: Management; Accounting

Citation

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14 Sep 2012
Working Paper Summaries

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

An abstract is unavailable at this time. View Details

Keywords: by Robert Gibbons & Rebecca Henderson

07 May 2009
Working Paper Summaries

Broadening Focus: Spillovers and the Benefits of Specialization in the Hospital Industry

Keywords: by Jonathan R. Clark & Robert S. Huckman; Health

08 May 2009
Working Paper Summaries

Capitalizing On Innovation: The Case of Japan

Keywords: by Robert Dujarric & Andrei Hagiu

April 22, 2012
Article

U.S. Hedge Funds Rules Relaxed by Accident

By: Robert C. Pozen

Citation

Read Now

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

A successful CM strategy must address each of the following processes. (Typical objectives and measures for customer management are shown in Figure 1.) 1. Customer selection. The customer selection process begins with an understanding of the customer, first View Details

Keywords: by Robert S. Kaplan & David P. Norton

March–April 1986
Article

Must CIM be Justified by Faith Alone?

By: Robert S. Kaplan

Citation

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01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

Simons says. “They control this narrow slice, but their jobs are tied to things like revenue growth and profitability. The missing piece is the support they are given to accomplish their goals.” When using the tool, a job can be evaluated... View Details

Keywords: by Dina Gerdeman

1995
Working Paper

Managing Marketing by the Customer Equity Criterion

By: Robert C. Blattberg and John Deighton

Citation

July – August 1996
Article

Manage Marketing by the Customer Equity Test

By: Robert C. Blattberg and J. A. Deighton

Keywords: Marketing; Customers

Citation

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04 Dec 2012
Research & Ideas

Book Excerpt: Harder Than I Thought

Editor's note: A hybrid of a novel and a guidebook, Harder Than I Thought: Adventures of a Twenty-First Century Leader invites readers to critique the journey of Jim Barton, the new CEO of a west coast aerospace firm. Written by business... View Details

Keywords: by Robert D. Austin, Richard L. Nolan & Shannon O'Donnell; Aerospace