by Michael I. Norton - Publications - Faculty & Research

"McRib" sandwich and KFC's "Double Down." book excerpt Make It A Treat From Happy Money: the Science of Smarter Spending By Elizabeth Dunn and Michael View Details

Keywords: Re: Michael I. Norton

18 Jul 2013
News

The Two-Minute Game that Reveals How People Perceive You

08 Nov 2010
News

Is There an Optimal Rich-Poor Gap?

08 Apr 2008
First Look

First Look: April 8, 2008

Dunn, Lara B. Aknin, and Michael I. Norton Publication:Science 319 (2008) Abstract Although much research has examined the effect of income on happiness, we suggest that how... View Details

Keywords: Martha Lagace

18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

customers like his product? HBS assistant professor Michael Norton's interest in what motivates seemingly irrational consumer behavior has found a perfect subject in Adrià. To eat at elBulli, customers must navigate a mysterious... View Details

Keywords: by Julia Hanna; Food & Beverage

05 Jun 2019
News

When Customers Want to See the Human Behind the Product

12 Apr 2016
News

Research gives edge to fessing up

05 Mar 2014
News

How A Sense Of Community Could Transform Selfish Workers

20 Jan 2019
News

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Lilly Pulitzer for Target: They Came, They Waited, They Went Home Mad

The Airplane As A Microcosm Of Class Divisions

Consumers are buying for themselves this holiday

5 Reasons Why Quality Audits Need To Become Routine In Manufacturing

Old Money: Should the wealthy pay more tax?

Happy Money, The Science of Smarter Spending

Let me compliment you, sort of

Spending On Happiness

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

Rise in Unruly Behavior on Planes Is Tied to Stress of Flying

Could the handshake really disappear?

From McRibs to Maseratis: The Power of Scarcity Marketing