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- Faculty Publications (100)
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- December 2001 (Revised April 2002)
- Case
Synthes
Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and...
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Keywords:
Innovation and Invention;
Risk Management;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Product Development;
Problems and Challenges;
Competition;
Manufacturing Industry;
United States
Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
- November 2001 (Revised September 2002)
- Case
Four Products: Predicting Diffusion
One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these...
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Keywords:
Forecasting and Prediction;
Innovation and Invention;
Product Launch;
Demand and Consumers;
Technology Adoption
Gourville, John T. "Four Products: Predicting Diffusion." Harvard Business School Case 502-045, November 2001. (Revised September 2002.)
- May 2000
- Teaching Note
Steinway & Sons: Buying a Legend (A) - (D) TN
Teaching Note for (9-500-028). (9-500-045), (9-500-046), and (9-500-047).
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- January 2000
- Case
Steinway & Sons: Buying a Legend (B)
Supplements the (A) case.
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Gourville, John T. "Steinway & Sons: Buying a Legend (B)." Harvard Business School Case 500-045, January 2000.
- February 1999 (Revised August 2005)
- Teaching Note
BIOPURE Corporation (TN)
Teaching Note for (9-598-150).
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Keywords:
Pharmaceutical Industry
- March 2013
- Case
Singapore Metals Limited
Singapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products...
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Keywords:
Metals and Minerals;
Marketing Strategy;
Price;
Business Strategy;
Product Development;
Manufacturing Industry;
Consumer Products Industry;
Singapore
Gourville, John T. "Singapore Metals Limited." Harvard Business School Case 513-097, March 2013.
- November 2011
- Case
Four Products: Predicting Diffusion (2011)
An updated "Four Products" case. This 2011 version includes: sliced peanut butter, artificial dirt for thoroughbred race tracks, interactive tombstones, and stride-changing running shoes. These four products form the basis to assess the drivers of new product adoption....
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Gourville, John T. "Four Products: Predicting Diffusion (2011)." Harvard Business School Case 512-047, November 2011.
- August 2003 (Revised May 2005)
- Teaching Note
Four Products: Predicting Diffusion (TN)
Teaching Note for (5-502-045).
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- May 2003 (Revised October 2005)
- Teaching Note
GolfLogix: Measuring the Game of Golf (TN)
Teaching Note for (9-503-004).
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- January 2000
- Case
Steinway & Sons: Buying a Legend (D)
Supplements the (A) case.
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Gourville, John T. "Steinway & Sons: Buying a Legend (D)." Harvard Business School Case 500-047, January 2000.
- January 2000
- Case
Steinway & Sons: Buying a Legend (C)
Supplements the (A) case.
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Gourville, John T. "Steinway & Sons: Buying a Legend (C)." Harvard Business School Case 500-046, January 2000.
- June 2006
- Article
Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption
Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption." Harvard Business Review 84, no. 6 (June 2006).
- 25 Nov 2008
- First Look
First Look: November 25, 2008
The Blackwell Handbook of Technology and Innovation Management, edited by Scott Shane, 3-55. John Wiley & Sons, Inc., 2008 No abstract is available at this time. Book...
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Keywords:
Martha Lagace
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
July 31, 2017 AIDS A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS By: Alsan, Marcella, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly View Details
Keywords:
Sean Silverthorne
- 27 Mar 2007
- First Look
First Look: March 27, 2007
the quality of their own work and to deliver it effectively to clients. Groups as Agents of Change Authors:J. Richard Hackman and A. C. Edmondson Periodical:In Handbook of Organizational Development, edited by View Details
Keywords:
Martha Lagace
- 14 Jul 2009
- First Look
First Look: July 14
difference between both kinds of firms is that OS share their technological advances on the primary good, while P keep their innovations private. The main contribution of the paper is to determine conditions under which OS and P coexist in equilibrium. Interestingly,...
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Keywords:
Martha Lagace
- 23 Jan 2008
- First Look
First Look: January 23, 2008
economists, to kidney exchange, and school choice in New York City and Boston. Third-World Multinationals: A Look Back Author:Louis T. Wells Periodical:In Emerging MNEs from Emerging Markets, edited by Ravi...
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Keywords:
Martha Lagace
- 12 Sep 2006
- First Look
First Look: September 12, 2006
productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through...
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Keywords:
Sean Silverthorne
- September 2009 (Revised May 2019)
- Case
The London 2012 Olympic Games
By: John T. Gourville and Marco Bertini
It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize...
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Keywords:
Pricing;
Customer Satisfaction;
Price;
Strategy;
Profit;
Revenue;
Sales;
Sports Industry;
London
Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games." Harvard Business School Case 510-039, September 2009. (Revised May 2019.)