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All HBS Web
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- Faculty Publications (503)
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,...
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Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent and Talent Management;
Customer Value and Value Chain;
Entrepreneurship;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Digital Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation and Incentives;
Trust;
Applications and Software;
Technology Adoption;
Social Media;
Communications Industry;
Employment Industry;
Media and Broadcasting Industry;
Technology Industry;
Telecommunications Industry;
United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- November 2018
- Case
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by...
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Keywords:
Growth and Development Strategy;
Marketing Strategy;
Marketing Communications;
Product Positioning
Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.
- November 2018
- Case
David Hysong and SHEPHERD Therapeutics
By: Ananth Raman, John Masko and Aldo Sesia
In 2016, David Hysong, at age 27, found out he had a rare, incurable cancer. Rather than wait around to die, Hysong, a recent graduate of Harvard Divinity School, decided to launch a biotechnology company called Shepherd Therapeutics to development treatments for his...
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- 2018
- Other Teaching and Training Material
Finance Reading: Corporate Governance
By: John Coates and Suraj Srinivasan
Core Curriculum Readings in Finance cover the fundamental concepts, theories, and frameworks in finance. This reading presents an overview of corporate governance, focusing on for-profit businesses that are privately owned by dispersed investors—that is, not owned by a...
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Coates, John, and Suraj Srinivasan. "Finance Reading: Corporate Governance." Core Curriculum Readings Series. Boston: Harvard Business Publishing 5209, 2018.
- September 26, 2018
- Article
Ownership and Power Structure: Together at Last
By: Laura Alfaro, Nicholas Bloom, Paola Conconi, Harald Fadinger, Patrick Legros, Andrew Newman, Raffaella Sadun and John Van Reenen
Economists have largely ignored the deep interdependency between integration and delegation. This column describes a new theory of integration and delegation choices aimed at shedding light on how these distinct elements of organizational design interact. Contrary to...
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Alfaro, Laura, Nicholas Bloom, Paola Conconi, Harald Fadinger, Patrick Legros, Andrew Newman, Raffaella Sadun, and John Van Reenen. "Ownership and Power Structure: Together at Last." Vox, CEPR Policy Portal (September 26, 2018).
- August 2018
- Article
The Effect of Graphic Warnings on Sugary-Drink Purchasing
By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John
Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic...
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Keywords:
Policy Making;
Preferences;
Food;
Health;
Policy;
Information;
Labels;
Consumer Behavior;
Decision Making;
Performance Effectiveness
Donnelly, Grant, Laura Y. Zatz, Daniel Svirsky, and Leslie John. "The Effect of Graphic Warnings on Sugary-Drink Purchasing." Psychological Science 29, no. 8 (August 2018): 1321–1333.
- June 2018 (Revised July 2023)
- Case
John Chambers, Cisco, and China: Upgrading a Golden Shield
By: Geoffrey Jones and Emily Grandjean
This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco...
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Keywords:
Cisco;
Internet and the Web;
Governance Controls;
Ethics;
Rights;
Corporate Social Responsibility and Impact;
Technology Industry;
China
Jones, Geoffrey, and Emily Grandjean. "John Chambers, Cisco, and China: Upgrading a Golden Shield." Harvard Business School Case 318-158, June 2018. (Revised July 2023.)
- June 2018 (Revised October 2019)
- Case
Back to the Roots
By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Keywords:
Organic Food;
Startup;
Crowdfunding;
Sustainability;
Transparency;
Entrepreneurship;
Business Startups;
Product Development;
Product Marketing;
Growth and Development Strategy;
Decision Making;
Food;
Food and Beverage Industry
Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018. (Revised October 2019.) (Email mking@hbs.edu for a courtesy copy.)
- 2018
- Working Paper
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors...
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Keywords:
Hedonic;
Wine;
Expertise;
Holistic;
Analytic;
Sensory;
Taste;
Learning;
Experience and Expertise;
Analysis;
Perception
Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Harvard Business School Working Paper, No. 18-107, June 2018.
- 2018
- Book
Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level
By: James K. Sebenius, R. Nicholas Burns and Robert H. Mnookin (with a forward by Henry A. Kissinger)
As professors and practitioners with careers devoted to negotiation, we are often asked “Who are the world’s best negotiators? What makes them effective?” Inevitably Henry Kissinger’s name comes up as an elite, if controversial, negotiator from whom we can learn a...
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Keywords:
History;
Negotiation Process;
Negotiation Tactics;
Personal Development and Career;
Negotiation Style;
United States
Sebenius, James K., R. Nicholas Burns, and Robert H. Mnookin (with a forward by Henry A. Kissinger). Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level. New York: HarperCollins, 2018.
- May–June 2018
- Article
The Surprising Power of Questions
By: Alison Wood Brooks and Leslie K. John
Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught...
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Keywords:
Interpersonal Communication;
Communication Strategy;
Information;
Knowledge Sharing;
Performance Effectiveness
Brooks, Alison Wood, and Leslie K. John. "The Surprising Power of Questions." Harvard Business Review 96, no. 3 (May–June 2018): 60–67.
- April 2018
- Exercise
Stoy Foods: Role Information for Danijela Stoyanovic
By: John Beshears
In this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed...
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Keywords:
Succession;
Sale Of Business;
Understanding Interests;
Value Creation;
Family Business;
Business Exit or Shutdown;
Negotiation;
Perspective;
Agreements and Arrangements
Beshears, John. "Stoy Foods: Role Information for Danijela Stoyanovic." Harvard Business School Exercise 918-044, April 2018.
- April 2018
- Exercise
Stoy Foods: Role Information for Katrina Stoyanovic
By: John Beshears
In this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed...
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Keywords:
Succession;
Sale Of Business;
Understanding Interests;
Value Creation;
Family Business;
Business Exit or Shutdown;
Negotiation;
Ownership Stake;
Perspective;
Agreements and Arrangements
Beshears, John. "Stoy Foods: Role Information for Katrina Stoyanovic." Harvard Business School Exercise 918-045, April 2018.
- April 2018
- Exercise
Stoy Foods: Role Information for Milan Stoyanovic
By: John Beshears
In this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed...
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Keywords:
Succession;
Sale Of Business;
Understanding Interests;
Value Creation;
Family Business;
Business Exit or Shutdown;
Negotiation;
Ownership Stake;
Perspective;
Agreements and Arrangements
Beshears, John. "Stoy Foods: Role Information for Milan Stoyanovic." Harvard Business School Exercise 918-046, April 2018.
- April 2018
- Exercise
Stoy Foods: Role Information for Petja Stoyanovic
By: John Beshears
In this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed...
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Keywords:
Succession;
Sale Of Business;
Understanding Interests;
Value Creation;
Family Business;
Business Exit or Shutdown;
Negotiation;
Ownership Stake;
Perspective;
Agreements and Arrangements
Beshears, John. "Stoy Foods: Role Information for Petja Stoyanovic." Harvard Business School Exercise 918-047, April 2018.
- April 2018
- Case
Hawk Electronics, Inc.
By: Richard G. Hamermesh and John J. Lafkas
Hawk Electronics ("Hawk") presents the problems that a company can encounter when its divisions have distinct strategies, especially when one division has been favored at another's expense. It also highlights how such problems can reflect cognitive biases, which...
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Hamermesh, Richard G., and John J. Lafkas. "Hawk Electronics, Inc." Harvard Business School Brief Case 918-521, April 2018.
- March 2018
- Teaching Note
Twine Health
By: Robert S. Huckman and Ariel D. Stern
In late 2014, Dr. John Moore (CEO), Frank Moss (chairman), and Scott Gilroy (CTO) of Twine Health (Twine) had to resolve several challenges that threatened to restrict the widespread dissemination of its sole product, Twine. Twine was a cloud-based platform that...
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- February 2018
- Case
Infrastructure in Nigeria: Unlocking Pension Fund Investments
By: John Macomber and Pippa Tubman Armerding
The so-called “infrastructure finance gap” was a problem in Nigeria as in many parts of the world. Infrastructure projects like power plants and dams were very large capital investments that could generate long-term consistent cash flows, but their financing and...
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Keywords:
Pension Fund Investing;
Infrastucture;
Power/Energy;
Credit Enhancement;
Infrastructure;
Project Finance;
Investment Funds;
Emerging Markets;
Nigeria;
Africa
Macomber, John, and Pippa Tubman Armerding. "Infrastructure in Nigeria: Unlocking Pension Fund Investments." Harvard Business School Case 218-071, February 2018.
- January 2018 (Revised January 2021)
- Case
Colombia's 4G Road Program: The Pacífico 3 Bond Offer
By: John Macomber, Maria Fernanda Miguel and Mariana Cal
Colombia conceived its 4G (Fourth Generation) Road Program to try to attract $17 billion from the private sector for investment in toll roads. The nation had also created the National Infrastructure Agency of Colombia (ANI) to oversee multiple investments, and the...
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Keywords:
Private Public Partnerships;
Infrastructure;
Projects;
Finance;
Emerging Markets;
Colombia
Macomber, John, Maria Fernanda Miguel, and Mariana Cal. "Colombia's 4G Road Program: The Pacífico 3 Bond Offer." Harvard Business School Case 218-062, January 2018. (Revised January 2021.)
- January–February 2018
- Article
More than a Paycheck: How to Create Good Blue-Collar Jobs in the Knowledge Economy
By: Dennis Campbell, John Case and Bill Fotsch
Fifty years ago a good blue-collar job was with a large manufacturer such as General Motors or Goodyear. Often unionized, it paid well, offered benefits, and was secure. But manufacturing employment has steadily declined, from about 25% of the U.S. labor force in 1970...
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Campbell, Dennis, John Case, and Bill Fotsch. "More than a Paycheck: How to Create Good Blue-Collar Jobs in the Knowledge Economy." Harvard Business Review 96, no. 1 (January–February 2018): 118–124.