by John Deighton - Publications - Faculty & Research

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

27 Aug 2007
Op-Ed

Mattel: Getting a Toy Recall Right

Harvard Business School professor John Quelch is debuting a blog on marketing issues at Harvard Business Online. HBS Working Knowledge is reprinting his first entry, which looks at the Mattel toy recall.Mattel has been criticized heavily... View Details

Keywords: by John Quelch; Consumer Products

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

African people, businesses, and nations are becoming increasingly stressed by climate-related perils like droughts, river flooding, extreme heat, and rising sea levels. This is leading not only to the destruction of assets but also... View Details

Keywords: by John Macomber; Green Technology; Energy

June 2018 (Revised July 2023)
Case

John Chambers, Cisco, and China: Upgrading a Golden Shield

By: Geoffrey Jones and Emily Grandjean

This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco... View Details

Keywords: Cisco; Internet and the Web; Governance Controls; Ethics; Rights; Corporate Social Responsibility and Impact; Technology Industry; China

Citation

Educators

Purchase

01 Oct 2001
News

New Economy Notables: John Doerr

John Doerr Photo courtesy of John Doerr The summer after his first year at HBS, armed with a master's in electrical engineering from Rice University, John Doerr moved to... View Details

Keywords: Young, Susan; Management, Scientific, and Technical Consulting Services; Professional Services

10 Oct 2007
Research & Ideas

“Blank” Inside: Branding Ingredients

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker?... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a... View Details

Keywords: by John Quelch

20 Sep 2007
Research & Ideas

How to be a Customer

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing focuses on how to sell to... View Details

Keywords: by John Quelch

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details

Keywords: by John A. Quelch

21 May 2008
Research & Ideas

Going Negative in Political Advertising

For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct... View Details

Keywords: by John Quelch

18 Mar 2009
Research & Ideas

Marketing After the Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Congratulations. Your business is surviving... View Details

Keywords: by John Quelch; Retail

06 Oct 2016
HBS Seminar

John Van Reenen, MIT Sloan School of Management

20 May 2016
Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive... View Details

Keywords: by John Quelch; Health

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

headhunters will have tempted away your best executives. 7 steps to a successful start Here are seven recommendations newly appointed leaders should consider following—and it would be best to get all of this work done by the end of their... View Details

Keywords: by John Quelch

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When driving these days, do you look at the... View Details

Keywords: by John Quelch

01 Nov 1999
Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

John H. Patterson created an intricate system of management to monitor and train company salesman. He gave them scripts to memorize and assigned them territory to cover. He held conventions and thematic sales contests, and pressured... View Details

Keywords: by Walter A. Friedman

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

05 Feb 2009
Research & Ideas

In Praise of Marketing

contributing brilliantly but often unknowingly to our quality of life. The above post is based on the article "Branded for Good" by John Quelch and Katherine Jocz that appeared in The American,... View Details

Keywords: by John Quelch; Advertising