Publications
Publications
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- All HBS Web
(394)
- Faculty Publications (246)
- May 2000
- Supplement
GE Compilation: Jack Welch 1981-1999
Excerpts of videotaped presentations and interviews with Jack Welch in five different time periods from 1981 to 1999. Welch comments on progress on GE's strategic, organizational, and managerial transformation, and his own role in leading that change. View Details
- April 2000
- Supplement
BRL Hardy: Globalizing an Australian Wine Company
Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details
- April 2000
- Supplement
GE's Two-Decade Transformation: Interview with Jack Welch, November 1999 (Video)
An interview with Jack Welch on his views of the current status of GE's two-decade transformation and his changing role in leading it. Among topics discussed include his views of GE as a learning organization, the process of change that allowed GE's transformation to... View Details
- March 2000 (Revised January 2001)
- Case
Microsoft's Vega Project: Developing People and Products
By: Christopher A. Bartlett and Meg Wozny
With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details
- March 2000 (Revised July 2001)
- Case
Microsoft: Competing on Talent (A)
By: Christopher A. Bartlett and Meg Wozny
Describes the evolution of Microsoft's human-resource philosophies, policies, and practices and how they used as a core of the company's competitive advantage. In particular, the focus is on how Microsoft tried to retain its ability to recruit, develop, motivate, and... View Details
- winter 2000
- Article
Closing the Strategic Generation Gap: A Conversation with Christopher Bartlett
By: C. A. Bartlett
- December 1999 (Revised October 2003)
- Case
BRL Hardy: Globalizing an Australian Wine Company
Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a... View Details
- November 1999
- Supplement
McKinsey & Company: Managing the Global Knowledge Network Video
- October 1999
- Teaching Note
Acer America: Development of the Aspire TN
Teaching Note for (9-399-011). View Details
- 1999
- Book
Transnational Management: Text, Cases and Readings in Cross Border Management
By: Christopher A. Bartlett and Sumantra Ghoshal
Keywords: Cross-Cultural and Cross-Border Issues
- September 1999
- Supplement
Jollibee Foods Corporation: International Expansion
Presents interviews with CEO Tony Tan Caktiong and international division VP, Noli Tingzon, elaborating on issues and raising new issues on Jollibee's global strategy and organization. View Details
- August 1999 (Revised June 2000)
- Teaching Note
GE's Two-Decade Transformation: Jack Welch's Leadership TN
Teaching Note for (9-399-150). View Details
- 1999
- Chapter
Creating the Individualized Corporation: The Path to Self-Renewal at General Electric
By: Christopher A. Bartlett and Sumantra Ghoshal
Keywords: Organizational Change and Adaptation
- July 1999
- Supplement
Jan Eriksson of Novartis Indonesia
By: Christopher A. Bartlett and Carin-Isabel Knoop
A follow-up interview, in Summer 1998, with the protagonist of the Novartis Indonesia case series. He describes ongoing strategy and activities. View Details
- June 1999 (Revised November 2012)
- Teaching Note
Jollibee Foods Corporation (A) and (B) (TN)
Teaching Note for (9-399-007) and (9-399-113). View Details
- June 1999 (Revised August 2001)
- Case
Jollibee Foods Corporation (B): Global Focus
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
- May 1999 (Revised November 2012)
- Teaching Note
Acer, Inc.: Taiwan's Rampaging Dragon (TN)
Teaching Note for (9-399-010). View Details
- April 1999 (Revised May 2005)
- Case
GE's Two-Decade Transformation: Jack Welch's Leadership
By: Christopher A. Bartlett and Meg Wozny
GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business portfolio of the... View Details
- December 1998 (Revised January 2001)
- Case
Acer, Inc.: Taiwan's Rampaging Dragon
By: Christopher A. Bartlett and Anthony St. George
Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details
- 1998
- Chapter
Changing the Role of Top Management: Beyond Strategy to Purpose
By: Christopher A. Bartlett and Sumantra Ghoshal