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- All HBS Web (119)
- Faculty Publications (53)
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119
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- 2006
- Working Paper
Anomalies in Estimates of Cross-Elasticities for Marketing Mix Models: Theory and Empirical Test
By: Andre Bonfrer, Ernest R. Berndt and Alvin J. Silk
Bonfrer, Andre, Ernest R. Berndt, and Alvin J. Silk. "Anomalies in Estimates of Cross-Elasticities for Marketing Mix Models: Theory and Empirical Test." NBER Working Paper Series, No. 12756, December 2006.
- fall 2003
- Article
Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry
By: Charles King III, Alvin J. Silk and Niels Ketelhohn
King, Charles, III, Alvin J. Silk, and Niels Ketelhohn. "Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry." Journal of Economics & Management Strategy 12, no. 3 (fall 2003): 327–362.
- Web
Business Cards Index_c6d0d0c3
agent George Brook Westerly RI Misc. Industries Reed Maker Codman & Shurtleff Boston MA Misc. Industries Repair Department A. Cohen Liverpool UK Misc. Industries Pawnbroker & Silversmith The Jacob J. Dolhath Mfg. Co. Sheboygan WI Misc....
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- 2002
- Working Paper
Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry
By: Charles King III, Alvin J. Silk and Niels Ketelhohn
- 02 Jun 2010
- First Look
First Look: June 2
Ert, and Alvin E. Roth Publication:Special Issue on Predicting Behavior in Games. Games 1, no. 2 (2010) An abstract is unavailable at this time. Read the paper: http://www.mdpi.com/2073-4336/1/2/117/ The Counterfeit Self: The Deceptive...
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Keywords:
Martha Lagace
- 08 Jun 2010
- First Look
First Look: June 8
and Marketing Services Industry? Myth vs. Realty Authors:Alvin J. Silk and Charles King III Publication:Journal of Current Issues and Research in Advertising (forthcoming) Abstract We analyze changes in...
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Martha Lagace
- June 2003
- Teaching Note
Pepcid AC: Racing to the OTC Market (TN)
By: Charles King III, Alvin J. Silk and Ann Leamon
Teaching Note for (9-500-073).
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Keywords:
Chemical Industry
- 2005
- Working Paper
On Inter-industry Variation in the Vertical Integration of Advertising Services
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
- 07 Aug 2012
- First Look
First Look: August 7
http://www.hbs.edu/research/pdf/13-009.pdf The Need for (long) Chains in Kidney Exchange Authors:Itai Ashlagi, David Gamarnik, Michael A. Rees, and Alvin E. Roth Abstract It has been previously shown that for sufficiently large pools of...
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Sean Silverthorne
- 2012
- Article
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a puzzle surrounding the shift from bundling to unbundling of U.S. advertising agency services and the slow pace of change over several decades. We model an agency’s decision as a tradeoff between the fixed cost to the advertiser of establishing a...
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Keywords:
Bundling;
Unbundling;
Advertising Agency Services;
Fixed Cost;
Higher Media Prices;
Volume;
Diversification;
Advertising;
Change;
Advertising Industry;
United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Review of Marketing Science 10, no. 1 (2012).
- Web
Video Clips & Discussion Questions - Creating Emerging Markets
a bureaucratic gridlock. Sir Fazle Hasan Abed Sir Fazle Hasan AbedFounder of BRAC, explains how he was approached by politicians in Bangladesh asking him to influence the votes of employees and how he refused to do so. Questions for...
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- Web
Photograph Albums - Photography Collections - Historical Collections
1892. The photographs, taken by J. E. Middlebrook, include images of European and native African miners at work, engine rooms and other equipment, native workers sorting gravel for diamonds, and European...
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- Web
From the Director | Baker Library | Bloomberg Center | Harvard Business School
of Marketing, Emeritus, and to Alvin J. Silk, Lincoln Filene Professor of Business Administration, Emeritus. We appreciate their support and enthusiasm for our work and collections.This project would not...
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- Web
2march2023program | Baker Library | Bloomberg Center | Harvard Business School
2march2023program Contemporary Black Artists and Public Art Featuring artists Thaddeus Mosley, Yinka Shonibare CBE RA, and Carrie Mae Weems in conversation with Professor Henry McGee, Senior Lecturer of Business Administration, Harvard Business School; and leading art...
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- 15 Jan 2013
- First Look
First Look: January 15
MuthuramHarvard Business School Case 113-004 Nalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover,...
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Sean Silverthorne
- 15 Jun 2010
- First Look
First Look: June 15
tranches. Overall, a one standard deviation reduction in average time on the market decreases the interest rate for institutional loans by over 30 basis points per annum. While this effect is significantly larger for loan tranches bought...
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Martha Lagace
- 15 Apr 2008
- First Look
First Look: April 15, 2008
privatization announcement, served as a credible commitment to the government's privatization agenda. Current State of Fellowship Hiring: Is a Universal Match Necessary? Is it Possible? Authors:Christopher D. Harner, Anil S. Ranawat, Muriel Niederle, View Details
Keywords:
Martha Lagace
- 20 Feb 2007
- First Look
First Look: February 20, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807018 Goodyear and the Threat of Government Tire Grading Harvard Business School Case 707-494 In the spring of 1977, Goodyear CEO Charles J. Pilliod Jr. was looking at an...
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Martha Lagace
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
influence from those valued for non-social reasons. The Effects of a Central Clearinghouse on Job Placement, Wages, and Hiring Practices Authors:Muriel Niederle and Alvin E. Roth Publication:In Studies of Labor Market Intermediation,...
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Martha Lagace
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