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- People (15)
- News (856)
- Research (2,069)
- Events (7)
- Multimedia (60)
- Faculty Publications (1,464)
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- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the View Details
- 21 Sep 2015
- News
Caught! Impact of emission cheating on VW’s brand and future in US
- 11 Apr 2013
- News
Canada Goose CEO’s ‘aha’ moment: ‘I realized the brand was real’
- 07 Aug 2023
- News
How To Start Using The Power Of Storytelling In Your Personal Brand
- 22 Oct 2021
- News
How to Reshape Your Leadership Brand as You Start a New Role
- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Bob Rosenberg Courtesy Bob Rosenberg Dan Morrell: In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a regional View Details
Keywords:
brands;
leadership;
management;
strategy;
operations;
career;
Food and Beverage Stores;
Retail Trade