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All HBS Web
(156)
- News (59)
- Research (60)
- Multimedia (18)
- Faculty Publications (26)
- 01 Mar 2017
- News
Swimming with the Stream
some point.” Release day Old Model: Use videos to build buzz New model: Use videos to make sales When she was working as a digital analyst at Interscope Records before HBS, Gandhi identified a common pattern: Labels would first release a music video to View Details
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Dan Morrell
- 01 Mar 2016
- News
Case Study: Paper Chase
have to offer your entire line through each channel, just match each card with each channel. The most responsive channels could be your focus. Videos on their channel sites and on YouTube could be a nice way to jump-start visibility,...
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- 06 Dec 2021
- News
Action Plan: Whole Sale
online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes...
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- 01 Dec 2016
- News
Carving a Niche
Above: Faction athlete Candide Thovex racks up millions of YouTube views while inspiring others to face their fears and try new things. (photo by Christoffer Sjöström) Faction athletes test gear in extreme locations for day-to-day use....
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Julia Hanna
- Fast Answer
News sources- India
Where can I can find business news specific to India? Daily News Sources:
Bloomberg TV India This YouTube channel features... View Details
- 01 Jun 2014
- News
Innovation: An Orchestra of One
thought I'd try to play along with a YouTube video of Mendelssohn's Trio in D minor," says Chao. "It was such a clunky experience that I gave up after less than a minute. Music is about personal expression, and most of that is baked into...
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- 05 May 2022
- News
Lesson Plans
accidental, as Khan relates in his TED Talk from 2011. TED Talk: I was an analyst at a hedge fund and I was in Boston and I was tutoring my cousins in New Orleans remotely. And I started putting the first YouTube videos up, really just as...
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- Web
Social Media - Alumni
Entrepreneurs, HBS Alum CEOs/Presidents, and HBS Alumni VCs. Send an email to Robert Bochnak to join the group that’s right for you. YouTube Facebook | Join Our Facebook Group
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- Web
About Us | Information Technology
case, Pacific Dunlop: Beijing, was produced in 1995 in partnership with Professor David Upton. Featuring unstyled screen text and low-resolution embedded videos, the case was primitive by today’s standards but ground-breaking for its time—10 years before View Details
- 23 Feb 2015
- Research & Ideas
How to Break the Expert’s Curse
sound like beginners. After playing for a minute, all the expert guitarists watched a YouTube video clip of a true beginner, who struggled to play a series of chords. They each wrote a few sentences of advice for the beginner, and then...
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- 14 Oct 2020
- News
Sewn with Love
2020, Hanazawa headed to her drafting table in her Los Angeles studio to study a medical gown given to her by a friend in the medical profession. She broke it down, rebuilt it, and put all the information—from material to construction—in a View Details
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Maureen Harmon
- 21 Aug 2012
- Research & Ideas
How to Sink a Startup
Tim Westergren of Pandora and Evan Williams of Twitter. YouTube cofounder and former CEO Chad Hurley has called the book "an invaluable alternative to real-world trial and error." A past recipient of the HBS student-voted award for...
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by Garry Emmons
- 20 Aug 2015
- Blog Post
AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR
platforms like Soundcloud and YouTube looking for undiscovered talent that our company might be interested in working with. I also enjoyed working the promotion cycle that goes on behind the scenes when releasing music. How do we expose...
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Entertainment / Media / Sports
- Web
Data Tips & Toolkits - Research Computing Services
Data Practices Data Tips & Toolkits 4ms Causal Inference R Packages causalTree, CausalImpact, Counterfactual, BayesTree, rrd, FindIt, causaldrf, uplift, Synth, matchIt, pcalg, wfe, matching, med ex, BCEE, dagitty, causale ect, mediation, pampe, and beanz. Converting...
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- 20 May 2019
- Blog Post
Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics
distinctive makeup kit, and created a YouTube channel dedicated to application techniques. “I considered it something I just like to do, not a job,” says Kenya. Years earlier, in a middle school dance class, she had discovered the power...
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Consumer Products / Retail
- 22 Feb 2022
- News
Turning Point: Ready or Not
hearing that smile in her voice whenever we spoke on the phone. In a materialistic world, that smile represents an immense love that requires nothing in return. The smile that just says I am always happy for you. And, now, as I watch my daughter babble on about View Details
- 17 Apr 2014
- News
York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition
regional competition entered the finals, which took place in early April through online crowd voting as well as judging by a panel of business experts. "Pitch videos" and profiles of each team were posted on YouTube to the competition...
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- 22 Jan 2018
- News
The First Five Years: ‘30 Under 30’ Edition
grow from 7.2 million globally in 2013 to 12.9 million by 2035. Our clear and concise educational videos—most of which are freely available on YouTube and Wikipedia, as well as our personalized learning platform—provide a strong didactic...
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- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
and young adulthood. It is likely that there will always be an age demographic skew to these products. But a new generation is growing up in the glare of Friendster and MySpace and YouTube and LinkedIn, and I for one don't have a clue...
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- 01 Jun 2012
- News
Pitfalls, Trade-Offs, Dreaming Big
entrepreneurs such as Tim Westergren of Pandora and Evan Williams of Twitter. YouTube cofounder and former CEO Chad Hurley has called the book “an invaluable alternative to real-world trial and error.” A past recipient of the HBS...
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