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Show Results For
-
All HBS Web
(1,518)
- People (8)
- News (656)
- Research (502)
- Events (1)
- Multimedia (49)
- Faculty Publications (135)
- 10 Mar 2015
- News
A war for wrist real estate
- January 2012 (Revised August 2020)
- Case
The Swatch Group
By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential...
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Keywords:
Marketing Strategy;
Brands and Branding;
Segmentation;
Product Positioning;
Manufacturing Industry;
Consumer Products Industry;
Apparel and Accessories Industry
Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)
- 07 Nov 2015
- News
007 with a smartwatch? Maybe and it might be an Omega
- June 2004 (Revised November 2004)
- Case
Birth of the Swatch, The
By: Youngme E. Moon
In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also...
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Keywords:
History;
Management;
Product Positioning;
Marketing Strategy;
Business Startups;
Brands and Branding;
Manufacturing Industry
Moon, Youngme E. "Birth of the Swatch, The." Harvard Business School Case 504-096, June 2004. (Revised November 2004.)
- 15 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
- 15 Sep 2014
- News
The Apple Watch: The next big thing or living on borrowed time?
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
Watch out. Apple hopes to claim a new frontier on your wrist. The company announced its new Apple Watch on Tuesday, sending journalists and a bevy of other observers, online and off, into a flurry of...
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- Video
Building a Better Boston
- 29 Aug 2023
- Cold Call Podcast
As Social Networks Get More Competitive, Which Ones Will Survive?
- 27 Jan 2016
- News
Kodak’s Old-School Response to Disruption
- May 05 2016
- Tout
Experience the Case Method in the Classroom
- Jun 24 2014
- Testimonial
AMP: Ferguson Enterprises
- October 1995
- Supplement
Orientation for Viewing the Cranfield-Kearney Performance Appraisal Interview
By: John J. Gabarro and Linda A. Hill
Presents the background information to watching the video reenactment of the Cranfield-Kearney Performance Appraisal Interview.
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Keywords:
Interpersonal Communication;
Compensation and Benefits;
Performance;
Motivation and Incentives
Gabarro, John J., and Linda A. Hill. "Orientation for Viewing the Cranfield-Kearney Performance Appraisal Interview." Harvard Business School Supplement 496-009, October 1995.
- July–August 2016
- Article
The Decoupling Effect of Digital Disruptors
By: Thales S. Teixeira and Peter Jamieson
A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of...
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Keywords:
Competition;
Internet and the Web;
Business Startups;
Product Marketing;
Customization and Personalization
Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." European Business Review (July–August 2016): 17–24.
- 04 Jan 2024
- Video
Value Creation Through Effective Boards Overview
- Oct 14 2014
- Short Film
The Explainer: The Balanced Scorecard
- 01 Jul 2021
- News