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- August 2021
- Case
Wymsee
By: Julia Austin, Sarah Mehta and Tom Quinn
Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details
Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; United States; New York (city, NY)
- August 2021
- Supplement
Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO
By: Brian Trelstad
Video Supplement for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details
- August 2021
- Supplement
The London 2012 Olympic Games Video Supplement
- August 2021
- Supplement
Kitopi: Behind the Scenes
By: Antonio Moreno and Gamze Yucaoglu
This video allows students to see the kitchens featured in the case. View Details
- August 2021
- Supplement
Crisis at the 11th Hour — Protagonist Video
By: Rebecca Henderson and Trevor Fetter
A successful lawyer describes an important decision she had to make as a young attorney about whether to disclose information in a contract. View Details
- August 2021
- Supplement
Deloitte's Pixel: Consulting with Open Talent (A)
By: Michael Tushman, John Winsor and Kerry Herman
Video supplement to HBS Case. No. 420-003. View Details
- August 2021 (Revised July 2023)
- Supplement
Deloitte's Pixel: Consulting with Open Talent (B) (C) (D) (E)
By: Michael Tushman, John Winsor and Kerry Herman
Video supplement to HBS Case. No. 420-003. View Details
- July 2021
- Supplement
Transformative Social Impact: KaBOOM! (B)
Video supplement for HBS Case No. 519-106. View Details
- July 2021 (Revised March 2022)
- Supplement
Regtech at HSBC (with Mark Cooke)
By: Jonas Heese and Aiyesha Dey
Video Supplement for HBS Case No. 120-046. View Details
- July 2021 (Revised March 2022)
- Supplement
Video Supplement for "Regtech at HSBC"
By: Jonas Heese and Aiyesha Dey
- July 2021 (Revised March 2022)
- Supplement
Video Supplement for "Starling Trust Sciences: Measuring Trust in Organizations"
By: Jonas Heese and Aiyesha Dey
- July 2021
- Supplement
Transformative Social Impact: KaBOOM! (A)
By: V. Kasturi Rangan and Sarah Appleby
Video supplement for HBS Case No. 517-025. View Details
- June 28, 2021
- Article
4 Imperatives for Managing in a Hybrid World
By: Kalle Heikkinen, William R. Kerr, Mika Malin and Panu Routila
As more and more companies turn to a hybrid model of work more than a year into the COVID-19 pandemic, what challenges are leaders likely to face when managing people both in the office and remotely? Interviews with 38 executives in Nordic countries point to four main... View Details
- June 2021
- Supplement
Transformative Social Impact: Akshaya Patra
By: V. Kasturi Rangan and Sarah Appleby
Video playlist for HBS Case No. 517-028. View Details
- May 2021 (Revised June 2021)
- Case
Zoom Video Communications vs. Microsoft Teams
By: Andy Wu
In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details
- March 2021
- Teaching Note
Performance Improvement Consulting and Hi-R-Me: Making Sales Calls
Teaching Note for HBS Case No. 819-043. This case study focuses on concepts, tools, and behaviors relevant to making sales calls along a typical progression with a prospect: from an initial phone call thru more in-depth discovery to a go/no-go meeting. The teaching... View Details
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Entertainment and Recreation Industry; Denmark; Europe
- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
- February 2021 (Revised March 2022)
- Case
Marvin: A Personalized Telehealth Approach to Mental Health
By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley
More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details
- February 2021
- Tutorial
Assessing Prediction Accuracy of Machine Learning Models
By: Michael Toffel and Natalie Epstein
This video describes how to assess the accuracy of machine learning prediction models, primarily in the context of machine learning models that predict binary outcomes, such as logistic regression, random forest, or nearest neighbor models. After introducing and... View Details