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  • All HBS Web  (616)
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  • May 2025
  • Case

Windsurf and the AI Code Assistant Market

By: Suraj Srinivasan, Sudhanshu Nath Mishra and Radhika Kak
In April 2025, the founding team of Windsurf, an AI start-up specializing in code generation gathered in Mountain View, California, to assess its remarkable year of growth. The company had scaled from a niche GitHub Copilot alternative to a breakout player with over... View Details
Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Technology Industry; United States
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Srinivasan, Suraj, Sudhanshu Nath Mishra, and Radhika Kak. "Windsurf and the AI Code Assistant Market." Harvard Business School Case 125-111, May 2025.
  • 2007
  • Other Unpublished Work

Implementing Technology

By: Diego Comin and Bart Hobijn
We introduce a tractable model of endogenous growth in which the returns to innovation are determined by the technology adoption decisions of the users of new technologies. Technology adoption involves an implementation investment that determines the initial... View Details
Keywords: Learning; Investment; Investment Return; Innovation and Invention; Growth and Development Strategy; Performance Productivity; Technology Adoption
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Comin, Diego, and Bart Hobijn. "Implementing Technology." November 2007. (Revise and resubmit at the Journal of Economic Theory.)
  • 05 Apr 2022
  • Cold Call Podcast

Transforming Deloitte’s Approach to Consulting

Keywords: Re: Michael L. Tushman; Consulting
  • August 2012 (Revised September 2013)
  • Case

EnerNOC: DemandSMART

By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
EnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess... View Details
Keywords: Production Planning; Productivity; Environmental Protection; Energy; Environment; Business Government Relations; Laws And Regulation; Business Model; Environmental Sustainability; Innovation and Invention; Opportunities; Risk and Uncertainty; Governing Rules, Regulations, and Reforms; Supply Chain Management; Production; Energy Conservation; Energy Industry
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Toffel, Michael W., Kira Fabrizio, and Stephanie van Sice. "EnerNOC: DemandSMART." Harvard Business School Case 613-036, August 2012. (Revised September 2013.)
  • September 2020 (Revised December 2021)
  • Case

Building India's 2.0: PayNearby

By: Lauren Cohen and Spencer C. N. Hagist
Headquartered in Mumbai, India, FinTech startup Nearby Technologies has seen its flagship brand, PayNearby, rapidly flourish across most of its target market within just four years. The unprecedented success of its payment app, which allows users to access banking... View Details
Keywords: Fintech; Developing Markets; Payments; Financial Inclusion; Finance; Entrepreneurship; Emerging Markets; Competitive Strategy; Banking Industry; India
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Cohen, Lauren, and Spencer C. N. Hagist. "Building India's 2.0: PayNearby." Harvard Business School Case 221-027, September 2020. (Revised December 2021.)
  • July–August 2018
  • Article

Learning by Contributing: Gaining Competitive Advantage Through Contribution to Crowdsourced Public Goods

By: Frank Nagle
As the economy becomes more information based, firms are increasingly using crowdsourced public goods as inputs for innovation and production. Counterintuitively, some firms pay their employees to contribute to the creation of these goods, which can be used freely by... View Details
Keywords: Open Source Distribution; Applications and Software; Competitive Strategy; Learning; Competitive Advantage
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Nagle, Frank. "Learning by Contributing: Gaining Competitive Advantage Through Contribution to Crowdsourced Public Goods." Organization Science 29, no. 4 (July–August 2018): 569–587.
  • 22 Mar 2011
  • Working Paper Summaries

Platform Competition under Asymmetric Information

Keywords: by Hanna Halaburda & Yaron Yehezkel; Technology
  • October 2021 (Revised February 2023)
  • Case

Ant Group (A)

By: Krishna G. Palepu, Feng Zhu, Susie L. Ma and Kerry Herman
In 2004, Chinese e-commerce company Alibaba created Alipay, an app to facilitate payments on its e-commerce sites. As Alibaba grew, so did Alipay, until Alipay spawned its own ecosystem of financial technology products and services under the name of Ant Group. By 2020,... View Details
Keywords: Payment Systems; Information Technology; Value Creation; Network Effects; Strategy; Disruptive Innovation; Initial Public Offering; Technology Industry; Financial Services Industry; China
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Palepu, Krishna G., Feng Zhu, Susie L. Ma, and Kerry Herman. "Ant Group (A)." Harvard Business School Case 122-003, October 2021. (Revised February 2023.)
  • 2012
  • Article

A Field Study on the Acceptance and Use of a New Accounting System

By: V.G. Narayanan, Ranjani Krishnan and Jamshed J. Mistry
This study examines the attitudes, use, and acceptance of a new accounting system in a pharmaceutical corporation that switched from an Activity Based Costing System to the Theory of Constraints System (TOC). Using structuration theory as a framework, we posit that... View Details
Keywords: Theory Of Constraints; Structuration; Field Study; Accounting; Innovation and Invention
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Narayanan, V.G., Ranjani Krishnan, and Jamshed J. Mistry. "A Field Study on the Acceptance and Use of a New Accounting System." Journal of Management Accounting Research 24 (2012): 103–133.
  • October 2024
  • Article

Sampling Bias in Entrepreneurial Experiments

By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
Keywords: Target Market; Sampling Biases; Beta Testing; Product Launch; Entrepreneurship; Gender
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Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Sampling Bias in Entrepreneurial Experiments." Management Science 70, no. 10 (October 2024): 7283–7307.
  • January 2025
  • Technical Note

Get Cool: Air Conditioning Industry Background

By: Rosabeth Moss Kanter and Jacob A. Small
The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details
Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia
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Kanter, Rosabeth Moss, and Jacob A. Small. "Get Cool: Air Conditioning Industry Background." Harvard Business School Technical Note 325-077, January 2025.
  • 25 Feb 2013
  • Research & Ideas

Lean Strategy Not Just for Start-Ups

less and less innovative." “Success is a powerful thing It tends to make companies stupid" Scott Cook, Intuit Avoiding innovation stagnation is the reason that Cook believes established companies need a lean start-up model—maybe... View Details
Keywords: by Carmen Nobel; Financial Services
  • 2024
  • Working Paper

Computed Tomography (CT)--Beyond Traditional X-Rays: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
This case history describes how Computed Tomography (CT) scanners - that combine Xrays and computers to image soft tissues of the brain and other organs -- have become a widely used diagnostic tool. Specifically, we chronicle the 1) initial development of CT... View Details
Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
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Bhidé, Amar, Srikant M. Datar, and Katherine Stebbins. "Computed Tomography (CT)--Beyond Traditional X-Rays: Case Histories of Transformational Advances." Harvard Business School Working Paper, No. 20-004, July 2019. (Revised May 2024.)
  • July 2022 (Revised February 2024)
  • Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health & Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Retail Industry; Medical Devices and Supplies Industry; Manufacturing Industry; Health Industry; Green Technology Industry; Education Industry; Distribution Industry; Consumer Products Industry; Canada; United States; United Kingdom
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Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Teaching Note 523-008, July 2022. (Revised February 2024.)
  • March 2019 (Revised April 2021)
  • Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health & Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Retail Industry; Medical Devices and Supplies Industry; Manufacturing Industry; Health Industry; Green Technology Industry; Education Industry; Distribution Industry; Consumer Products Industry; Canada; United States; United Kingdom
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Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised April 2021.)
  • February 2018 (Revised October 2019)
  • Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
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Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

countries may be the most important of all enablers of entrepreneurship and innovation in America. Why is the American consumer more venturesome? Six factors come to mind. Wealth. The average American consumer has more disposable income... View Details
Keywords: by John Quelch
  • 2021
  • Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti
Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details
Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms
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Iansiti, Marco. "The Value of Data and Its Impact on Competition." Harvard Business School Working Paper, No. 22-002, July 2021.
  • 04 Jun 2013
  • First Look

First Look: June 4

his latest collection available to the broader entrepreneur community. Divided into 13 areas of focus, the book's contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes,... View Details
Keywords: Sean Silverthorne
  • November 2019 (Revised September 2022)
  • Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
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Rayport, Jeffrey F., Spencer Rascoff, and Susie L. Ma. "TripAdvisor: An Itinerary for Growth." Harvard Business School Case 820-039, November 2019. (Revised September 2022.)
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