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    David M. Ogilvy

    Though he founded the advertising giant that is best known for its hard-sell approach, Ogilvy himself is known for his creativity and for championing the softer side of advertising. Despite the minimal profits earned by such an approach, Ogilvy's View Details
    Keywords: Services

      James E. Casey

      Starting with two bicycles and $100 in capital in 1907, Casey went on to build one of the most respected and recognized companies of the 20th century – United Parcel Service. UPS’s trademark brown delivery vehicles have become synonymous... View Details
      Keywords: Transportation
      • Web

      Brand Name Management - The Art of American Advertising

      Hawkins explained, “but for the fact that they have been ding-donged into the public day after day and month after month and year after year.” 44 Brand names and trademarks appeared in advertising media, and on packaging, labels, and the... View Details
      • 01 Jun 2006
      • News

      Sending a Message

      (MBA ’89) of the settlement, “We were definitely feeling the effect of the case on our business. We took one for the team” (Steven Levy column, Newsweek, March 13, 2006). Observers have noted that NTP, the Virginia-based patent-holding company receiving the payout, has... View Details
      Keywords: Telecommunications; Information
      • May 2004 (Revised April 2005)
      • Background Note

      Intellectual Property and Strategy

      By: David B. Yoffie and Deborah Freier
      Explores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to gain competitive... View Details
      Keywords: Copyright; Patents; Trademarks; Competitive Advantage; Value
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        Charles A. Cannon

        Cannon pioneered a number of industry advances in cloth towel manufacturing including national consumer advertising, the Cannon trademark sewn into each towel, pastel colors, the wrapping of products in clear plastic, style shows, and... View Details
        Keywords: Fabric & Apparel
        • Web

        Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton

        Memory of Alfred Nobel. Registered trademark of the Nobel Foundation. Robert Cox Merton Papers, HBS Archives, Baker Library Historical Collections. Header Image:Nobel Prize Diploma Copyright © The Nobel Foundation 1997 Artist: Bengt... View Details
        • Web

        Building the Foundation: Business Education for Women at Harvard University, 1937-1970

        Policy Trademarks Copyright © President & Fellows of Harvard College Harvard Business School Alumni Executive Education More HBS Facebook: Alumni Executive Education Harvard Business Review Harvard Business School HBS Working Knowledge... View Details
        • Web

        Archival Collections - Edwin H. Land & Polaroid | Harvard Business School

        University Privacy Policy Trademarks Copyright © President & Fellows of Harvard College Harvard Business School Alumni Executive Education More HBS Facebook: Alumni Executive Education Harvard Business Review Harvard Business School HBS... View Details
        • Web

        Georges F. Doriot: Educating Leaders, Building Companies

        (LEFA login for full access.) HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University Privacy Policy Trademarks Copyright © President & Fellows of Harvard College Harvard Business School Alumni Executive Education More HBS... View Details

          Larissa Bifano

          Larissa S. Bifano concentrates on patent and other intellectual property strategy, counseling, prosecution, diligence, and litigation in the United States Patent and Trademark Office and federal courts. She also leads the firm's team that... View Details
          • Web

          Site Credits - Business Education For Women At Harvard University | Harvard Business School

          Endowment at Harvard Business School Resources Baker Library | Bloomberg Center Harvard Business Review Harvard Business Review (LEFA login for full access.) Harvard Business Review HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University Privacy Policy View Details
          • April 2006
          • Background Note

          Legal Aspects of Management: Increasing and Capturing the Value of Knowledge Assets

          Describes the third module of the Harvard Business School MBA second-year elective course Legal Aspects of Management. This module deals with the way in which intellectual property rights--as protected by patents, copyrights, trademarks, and trade secrets--enable firms... View Details
          Keywords: Rights; Patents; Competitive Advantage; Trademarks; Copyright
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          • November 2009
          • Case

          Cisco Acquires Linksys

          By: David F. Hawkins
          Students must suggest ways to value intangible assets, including trademarks, acquired by Cisco in the Linksys acquisition. View Details
          Keywords: Accounting; Mergers and Acquisitions; Trademarks; Brands and Branding; Information Technology; Valuation; Telecommunications Industry
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          • Web

          Takedown Policy | Baker Library

          people,Special Collections & Archives is not always able to identify rights holders for the content it makes available. We make the best effort to adhere to all known copyright and rights of privacy, publicity, or trademark of the... View Details
          • Web

          Introduction - Business Education For Women At Harvard University | Harvard Business School

          Review Harvard Business Review (LEFA login for full access.) Harvard Business Review HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University Privacy Policy Trademarks Copyright © President & Fellows of Harvard College Harvard... View Details
          • Portrait Project

          Debbie Rosenbaum

          body language. Graduating from Harvard Business School and Harvard Law School, I am now building a career in communication. Leveraging the legal landscape of trademark and copyright, I aspire be at the intersection of law, business and... View Details

            Larissa Bifano

            Larissa Bifano concentrates on patent and other intellectual property strategy, counseling, prosecution, diligence, and litigation in the United States Patent and Trademark Office and federal courts. She also leads the firm's team that... View Details
            Keywords: Legal
            • Fast Answer

            Patent search: Product-associated patents

            databases, if known. Search the product's name in a trademark database to identify the owner. Then search the owner's name as Assignee in a patent database. This works if the trademark owner is the original owner of the... View Details
            • Web

            SMS Terms - HBS Online

            Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies The following terms apply if you have opted in to receive information from HBS Online using automated dialing technology to call or text... View Details