Publications

Publications

Filter Results: (199) Arrow Down

Show Results For

← Page 6 of 199 Results →

    Arthur C. Dorrance

    In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken... View Details
    Keywords: Food & Tobacco

      Joseph F. Cullman III

      Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” advertising... View Details
      Keywords: Food & Tobacco

        Adolph Coors

        Orphaned at age fifteen, Coors worked as an apprentice in a brewery in his native Prussia. Six years later, he began his westward journey as a stowaway aboard a ship headed for Maryland. Gradually moving west, Coors eventually landed in Colorado where he established... View Details
        Keywords: Food & Tobacco
        • 26 Mar 2013
        • First Look

        First Look: March 26

        http://hbr.org/search/113055-PDF-ENG Harvard Business School Case 613-044 A Brief History of the U.S. Tobacco Industry Controversy By: Sucher, Sandra J., and Henry McGee This history of the U.S. tobacco... View Details
        Keywords: Sean Silverthorne

          Philip K. Wrigley

          In addition to continuing the success of the chewing gum products, PK Wrigley greatly improved labor relations at the firm, instituting an “income insurance” plan, a gradual retirement program, and an extensive pension system. During World War II when lack of regular... View Details
          Keywords: Food & Tobacco

            Robert D. Stuart, Jr.

            Joining the family firm after serving in World War II, Robert Jr. was responsible for Quaker Oats’ biggest diversification since his Uncle John was president. Much of Stuart’s expansion came in non-food business areas, his most notable purchase being the Fisher-Price... View Details
            Keywords: Food & Tobacco

              John R. Simplot

              Investing in businesses that ranged from cattle to potatoes to fertilizer, Simplot used his talent at achieving efficiency and at spotting a growing market to garner enormous profits. Simplot capitalized on the Army’s World War II demands for food to build his potato... View Details
              Keywords: Food & Tobacco

                Stephen W. Sanger

                Sanger began his tenure with General Mills in 1974. One of his early successes was the introduction of blue diamond marshmallows in Lucky Charms which resulted in a 15% increase in sales. During his CEO tenure, sales have increased at a rate of 6% compared to an... View Details
                Keywords: Food & Tobacco

                  Robert E. Rich

                  With his invention of a frozen whipped topping in 1945, Rich created a whole new industry: frozen nondairy products. While this new industry generated only $30,000 in 1945, it soon blossomed into a multi-million industry and ignited fierce competition with the... View Details
                  Keywords: Food & Tobacco

                    William W. Prince

                    Prince took over the estate of his adopted father upon his death and concentrated his efforts on improving Armour, one of Chicago Stock Yards' subsidiaries. When Prince took over Armour, its principal business, meatpacking, was not profitable, but through a series of... View Details
                    Keywords: Food & Tobacco

                      Marjorie M. Post

                      Under Marjorie’s leadership, Postum Cereal was expanded through acquisitions, which enabled her to take the company public. The company was eventually reorganized to form the General Foods Corporation, which remains one of the largest food conglomerates in the United... View Details
                      Keywords: Food & Tobacco

                        Charles G. Mortimer

                        Mortimer presided over an intensive period of growth and investment at General Foods. He dramatically expanded the company’s production capabilities and pursued acquisitions to balance the company’s product offerings. During his tenure, sales doubled from $840 million... View Details
                        Keywords: Food & Tobacco

                          Robert G. Mondavi

                          Founding his winery in 1966, Mondavi is credited with putting California wineries on par with the “best in the world.” Prior to Mondavi, U. S. wines were considered “cheap imitations” at best. He was a tireless promoter of the Napa Valley and developed a reputation for... View Details
                          Keywords: Food & Tobacco

                            Oscar F. Mayer

                            Mayer, an immigrant from Germany, founded a meat packing business in Chicago. The company grew from 12 employees in 1919 to over 8,000 by 1955, and it had four additional packaging plants in various states. By the end of his tenure, the company’s annual sales amounted... View Details
                            Keywords: Food & Tobacco

                              Joseph E. Lonning

                              When Lonning was appointed CEO in 1971, Kellogg had achieved a record 21 years of top level financial performance. Under Lonning’s tenure, Kellogg continued its market share dominance and achieved an additional 9 years of top financial performance. View Details
                              Keywords: Food & Tobacco

                                George A. Hormel

                                Hormel created a very successful meat packing business in 1891, which still exists today. He opened distribution branches across the country and expanded his sales operations into the international market. View Details
                                Keywords: Food & Tobacco

                                  Charles E. Hires

                                  Hires invented one of the world’s most popular soft drinks – root beer. He incorporated his company with a capitalization of $300,000, which steadily expanded into millions. He was also a pioneer in the production of condensed milk, organizing six companies, which... View Details
                                  Keywords: Food & Tobacco

                                    Howard Heinz

                                    Taking the helm of Heinz from his father, Howard continued to build the company through internal growth and development. He deftly managed the company through the Depression by introducing low cost, processed food products including Heinz baby food and “ready to serve”... View Details
                                    Keywords: Food & Tobacco

                                      Adolphus W. Green

                                      Green was instrumental in organizing over 40 Midwestern bakeries to form the National Biscuit Company in 1898, which became the basis for the present day Nabisco. When Green organized the firm, its only product was a cracker, the Uneeda biscuit. Green introduced new... View Details
                                      Keywords: Food & Tobacco

                                        Roger A. Enrico

                                        Enrico helped to transform PepsiCo through a number of major initiatives including the spin-off of its fast food restaurant chains (Tricon), the acquisition of Tropicana, and the initial public offering of its bottling business. Through these efforts, Enrico... View Details
                                        Keywords: Food & Tobacco