Taste - Publications - Faculty & Research

25 Aug 2022
News

September 2022 Alumni and Faculty Books

all these benefits come faster and more naturally. Bookends: A Memoir of Love, Loss and Literature By Zibby Owens (MBA 2003) Little A Zibby Owens has become a well-known personality in the publishing world. Her infectious energy, tasteful... View Details

01 Mar 2016
News

Alumni and Faculty Books for March 2016

estates, art collections, music festivals, and hot-air balloon rides. The book ends with a guide to hotels, restaurants, wineries and tasting rooms, natural mineral spas, shopping, sightseeing, entertainment, and recreation. Investment: A... View Details

01 Oct 2002
News

What's Cookin'

employs an enviable tactic: "I eat," he laughs. "I'm always nibbling and testing - my favorite is our chocolate-chunk cookie." No Typical Days An excellent set of taste buds is one obvious asset in the food business, but other qualities... View Details

Keywords: Hanna, Julia

02 Sep 2018
News

Havana Rising

with trumpeter Yasek Manzano Silva (top)—and rum and cigar tastings with a local cigar “sommelier” (bottom). And there was romance in the challenge of Cuba, she says. Her life in San Francisco was easy—moved by Ubers, fed by Seamless,... View Details

Keywords: Dan Morrell; photographed by Eve North

22 Sep 2017
News

The Epicenter of Miami’s Vice

dancing, just a gorgeous display of things going on. At midnight, there were these tasteful nude dancers, if you will, a man and a woman brought in to kind of wrap around a pole. The owner brought them in from the Crazy Horse Saloon in... View Details

01 Apr 1996
News

Technology for Learning's Sake

advertising campaign. "We have all the necessary information on CD-ROM to give students a real taste of what it feels like to make marketing decisions under pressure," Quelch explains. Students worked in teams of five or six, clicking... View Details

Keywords: by Deborah Blagg; photo by David Zadig

30 Nov 2017
News

Happy Meals (Are Here Again)

to millennial customers who are seeking new taste experiences,” says Cunningham. Survey data also showed that McDonald’s wasn’t losing to the fast-casuals—the bulk of those losses were to competitors like Wendy’s, Burger King, and Taco... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

01 Jun 2020
News

Keeping the Beat

back to LaGuardia in time for an evening show, then 5 am back at Logan, stopping only for a coffee at Spangler before rushing to class. That was also the week she had her first cold call. But somehow, she says, she made it to her EC year. By then she had a View Details

Keywords: Motion Picture and Sound Recording Industries; Information

01 Dec 2016
News

Alumni Books of 2016

Large Scale Transformations Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran (AMP 186, 2014) (Pan Macmillan India) Parameswaran examines how advertising has evolved in India in the past fifty years, reflecting its culture, politics,... View Details

Publications