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- Faculty Publications (253)
- 2014
- Other Teaching and Training Material
Marketing Reading: Sales Force Design and Management
By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details
- April 2014
- Case
Ford Motor Company: Blueprint for Mobility
By: Karim R. Lakhani, Marco Iansiti and Noah Fisher
Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new... View Details
- March 2014 (Revised September 2015)
- Case
Clef Company: Turnover
The Clef case focuses on the issue of turnover in a firm's sales force. Students must analyze the factors contributing to turnover as well as the role of the field sales force in Clef's profitable business strategy. Among other things, the Clef case illustrates that... View Details
- March 2014
- Case
Transforming Tommy Hilfiger (A)
By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
At the end of 2005, Tommy Hilfiger is taken private by Apax Partners after years of disappointing performance and strategic impasse. Students are asked to evaluate alternative strategic options for the company, and to propose a concrete turnaround plan for the first... View Details
- February 2014 (Revised October 2014)
- Case
ISS A/S: The Buyout
By: Clayton Rose, Carsten Bienz and Lucy White
Provides the opportunity to value a leveraged buy-out; and to examine the nature and extent of a company's responsibilities to its bondholders. Here, the context is a "going private" transaction in Europe, where the financing plan called for the addition to the... View Details
Keywords: LBO; Private Equity; Contracts; Global Business; International Business; Finance; Ethics; Law; Service Industry; Europe
- January 2014
- Case
Emirates Airline: Connecting the Unconnected
By: Juan Alcacer and John Clayton
Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world... View Details
- December 2013 (Revised September 2017)
- Case
Atlanta Schools: Measures to Improve Performance
By: Robert Simons and Natalie Kindred
The widespread cheating scandal that rocked the Atlanta public school system in 2010 and 2011 illustrates how high-stakes performance pressure, without sufficient risk controls, can drive dangerous behavior. After becoming superintendent of the low-income and... View Details
Keywords: Atlanta; Test; Testing; Standardized Test; Standardized Testing; No Child Left Behind; NCLB; Cheating; Performance Pressure; Measurement; Incentives; Atlanta Public Schools; Management; Leadership; Ethics; Performance; Performance Evaluation; Performance Expectations; Risk Management; Education; Education Industry; United States; Georgia (state, US); Atlanta
- November 2013
- Case
Larry Steffen: Valuing Stock Options in a Compensation Package
By: William E. Fruhan and Craig Stephenson
New MBA graduate Larry Steffen has accepted an attractive job offer from Athena Global Technology but must now choose one of two alternative compensation plans. The first compensation plan option includes a base salary plus a $25,000 cash bonus, and the second includes... View Details
- November 2013 (Revised February 2016)
- Case
A Long, Bumpy and Unfinished Road: Education Reform in Memphis, Tennessee
By: Allen Grossman, J. Puckett and Nithya Vaduganathan
In 2010 the Memphis City School District merged with the neighboring Shelby County School system under the supervision of a single board of education and superintendent. It promised much more than just administrative synergies—it was an opportunity to change a... View Details
- October 2013 (Revised November 2013)
- Case
Blackstone and the Sale of Citigroup's Loan Portfolio
By: Victoria Ivashina and David Scharfstein
The credit boom that preceded the 2007-2009 financial crisis led to several lending practices that exposed banks to large risks. In particular, when the financial crisis unraveled, there were several billion dollars' worth of leveraged buyout (LBO) loans that were... View Details
- October 2013
- Case
Oaktree and the Restructuring of CIT Group (A)
By: Victoria Ivashina and David Scharfstein
CIT's prepackaged bankruptcy marked the first time a major financial institution was able to successfully restructure and emerge from Chapter 11 bankruptcy, challenging conventional views that a financial firm could not survive bankruptcy proceedings as a going... View Details
- August 2013 (Revised January 2016)
- Case
Sustainability at Siemens
By: V. Kasturi Rangan, Amy C. Edmondson, Daniela Beyersdorfer and Emer Moloney
Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate success of those efforts and outline what the company should do going forward. View Details
- June 2013
- Case
Ron Ventura at Mitchell Memorial Hospital
By: Frank V. Cespedes and Heide Abelli
Mitchell Memorial Hospital is a 750-bed regional academic medical center in Ohio. Andy Prescott, Chief of the Cardiovascular Center, is reviewing the performance evaluations of his star vascular surgeon Ron Ventura. The evaluations, the result of a 360-degree... View Details
- April 2013
- Case
Sterling Household Products Company
By: William E. Fruhan and Craig Stephenson
Sterling Household Products manufactures and markets a broad line of consumer goods from laundry soap and cosmetics to cleaning, disinfecting, and sanitizing products. The company has many highly regarded brand names and consistently reports impressive sales and... View Details
- February 2013 (Revised March 2013)
- Case
Agero: Enhancing Capabilities for Customers
By: Robert Simons and Natalie Kindred
This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry
- January 2013
- Case
Luotang Power: Variances Explained
By: Robert Simons and Craig Chapman
The general manager of Luotang Power, a coal-fired power plant located in central China, reviews annual results before a meeting with the board of directors. He thought the company performed well during the year and both plant availability and fuel economy had improved... View Details
- November 2012 (Revised July 2014)
- Case
Andrew Sullivan and Faraway Ltd
By: Frank V. Cespedes and Alex Godden
The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details
Keywords: Entrepreneurship; Marketing; Sales; Management; Consumer Products Industry; United Kingdom
- November 2012 (Revised July 2014)
- Supplement
Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare
By: Frank V. Cespedes and Alex Godden
The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details
Keywords: Entrepreneurship; Sales; Marketing; Management; Consumer Products Industry; United Kingdom
- November 2012 (Revised July 2012)
- Supplement
Andrew Sullivan and Faraway Ltd (C): Anthony Pierce of John Lewis
By: Frank V. Cespedes and Alex Godden
The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details
Keywords: Entrepreneurship; Management; Sales; Marketing; Consumer Products Industry; United Kingdom
- November 2012
- Case
Ahold versus Tesco—Analyzing Performance
By: Suraj Srinivasan and Penelope Rossano
The case relates to understanding and comparing the performance of two leading retail companies—Ahold and Tesco. The case introduces the tools of Dupont and Modified Dupont Decomposition. While performance as measured by return on equity has been similar for the two... View Details