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Show Results For
-
All HBS Web
(966)
- People (6)
- News (128)
- Research (607)
- Events (2)
- Multimedia (6)
- Faculty Publications (278)
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and...
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by Sean Silverthorne
- 04 Feb 2020
- News
Why Backstage Capital Invests in “Underestimated” Entrepreneurs
- February 2010
- Background Note
Marketing Analysis Toolkit: Situation Analysis
By: Thomas J. Steenburgh and Jill Avery
Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing...
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Keywords:
Five Forces Framework;
SWOT Analysis;
Marketing Strategy;
Demand and Consumers;
Industry Structures;
Strategic Planning
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Situation Analysis." Harvard Business School Background Note 510-079, February 2010.
- 25 Apr 2022
- Video
Professor Cynthia Montgomery: Pivots
- 08 Mar 2022
- Blog Post
Recalling My First Cold Call: A Conversation with Second-Year Students
The start of 2022 not only marks a new year but also the graduation year of the MBA Class of 2022. As they begin their last semester, we asked EC (second-year) students about their first cold call, case method teaching, and how both...
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Natalie Epstein
Natalie Epstein is a PhD Candidate in Technology and Operations Management at Harvard Business School. Her research focuses on service design strategies for on-demand operations. As the service industry accelerates, she is particularly... View Details
- 03 Nov 2021
- Blog Post
Recent Grad Reflections: From Being Cold Called to Becoming a Case Protagonist
change the perception of what an “ideal VC” is. When I was an MBA student, one of my favorite aspects of the case method was stepping into the shoes of the case protagonist to make a decision from their perspective. Yet never in my...
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- Web
Case Protagonists at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- August 1998 (Revised July 2002)
- Case
Innovation at 3M Corporation (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical...
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Keywords:
Innovation and Management;
Innovation Strategy;
Managerial Roles;
Marketing Strategy;
Demand and Consumers;
Market Timing;
Product Development;
Problems and Challenges;
Business Strategy;
Medical Devices and Supplies Industry
Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
- 2023
- Article
Verifiable Feature Attributions: A Bridge between Post Hoc Explainability and Inherent Interpretability
By: Usha Bhalla, Suraj Srinivas and Himabindu Lakkaraju
With the increased deployment of machine learning models in various real-world applications, researchers and practitioners alike have emphasized the need for explanations of model behaviour. To this end, two broad strategies have been outlined in prior literature to...
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Bhalla, Usha, Suraj Srinivas, and Himabindu Lakkaraju. "Verifiable Feature Attributions: A Bridge between Post Hoc Explainability and Inherent Interpretability." Advances in Neural Information Processing Systems (NeurIPS) (2023).
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are...
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Keywords:
Brand Valuation;
Brand Value;
Brand;
Brand Management;
Marketing ROI;
Brand Equity;
Analytics;
Return On Investment;
Brands and Branding;
Valuation;
Marketing;
Marketing Strategy;
Investment Return;
Consumer Behavior;
Advertising Industry;
Consumer Products Industry;
Apparel and Accessories Industry;
Auto Industry;
Beauty and Cosmetics Industry;
Electronics Industry;
Fashion Industry;
Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 2017
- Working Paper
Why and How Investors Use ESG Information: Evidence from a Global Survey
Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. The primary reason...
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Keywords:
Investment Management;
Sustainability;
ESG;
ESG (Environmental, Social, Governance) Performance;
Investment Fund;
Investment Strategy;
Corporate Accountability;
Activist Shareholder;
Engagement;
Environment;
Climate Change;
Customers;
Customer Satisfaction;
Employee Engagement;
Global Warming;
Investment;
Decision Making;
Environmental Sustainability;
Performance Expectations
Serafeim, Georgios. "Why and How Investors Use ESG Information: Evidence from a Global Survey." Harvard Business School Working Paper, No. 17-079, February 2017.
- March 1997 (Revised July 1998)
- Case
SOS-Kinderdorf International: Caring for Orphaned Children
SOS-Kinderdorf, founded in 1949, has grown rapidly into one of the largest orphanages in the world with children's villages, kindergartens, schools, youth facilities, and other complementary programs in 130 countries. This case describes the evolution of the...
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Keywords:
Management;
Management Analysis, Tools, and Techniques;
Mission and Purpose;
Problems and Challenges;
Nonprofit Organizations;
Strategy;
India;
Norway;
United States
Rangan, V. Kasturi. "SOS-Kinderdorf International: Caring for Orphaned Children." Harvard Business School Case 597-079, March 1997. (Revised July 1998.)
- February 2021 (Revised April 2021)
- Case
Board Director Dilemmas—Back the SPAC?
By: Suraj Srinivasan, David G. Fubini and Amram Migdal
This case focuses on a board director of a diversified holding company. The firm’s longtime CEO had always exhibited a cautious, methodical approach to growth. Now, the CEO is raising the idea of joining with a special purpose acquisition company (SPAC) to spin off...
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Srinivasan, Suraj, David G. Fubini, and Amram Migdal. "Board Director Dilemmas—Back the SPAC?" Harvard Business School Case 121-042, February 2021. (Revised April 2021.)
- August 2012 (Revised October 2012)
- Technical Note
Congruence Model Note
By: Shon R. Hiatt and James Weber
This note describes the Congruence Model, a method by which an organization can assess whether its building blocks (critical tasks, formal organizational arrangements, people, and culture) are aligned (congruent) with its strategy. The model postulates that...
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Hiatt, Shon R., and James Weber. "Congruence Model Note." Harvard Business School Technical Note 413-037, August 2012. (Revised October 2012.)
- 05 Sep 2012
- First Look
First Look: September 5
if they did not obtain the second reward. We discuss implications for research on motivation and incentives. Bringing Science to the Art of Strategy Authors:A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow...
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Keywords:
Sean Silverthorne
- Jul 14 2017
- Testimonial
Managing Any Negotiation Successfully
- April 2014
- Tutorial
Conjoint Analysis: Online Tutorial
By: Elie Ofek and Olivier Toubia
The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going...
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- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the...
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Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia. Review of Marketing Research. Emerald Publishing Limited, forthcoming.
Stephen P. Bradley
Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details