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All HBS Web
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- Faculty Publications (182)
- 2010
- Chapter
Facts and Fallacies about U.S. FDI in China
By: Lee Branstetter and C. Fritz Foley
Despite the rapid expansion of U.S.-China trade ties, the increase in U.S. FDI in China, and the expanding amount of economic research exploring these developments, a number of misconceptions distort the popular understanding of U.S. multinationals in China. In this...
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Keywords:
Expansion;
Trade;
Foreign Direct Investment;
Mathematical Methods;
Multinational Firms and Management;
China;
United States
Branstetter, Lee, and C. Fritz Foley. "Facts and Fallacies about U.S. FDI in China." In China's Growing Role in World Trade, edited by Robert Feenstra and Shang-Jin Wei. University of Chicago Press, 2010.
- February 2010
- Module Note
Strategies of Influence
By: Deepak Malhotra
Strategies of Influence (SOI) is a stand-alone session that teaches students about the psychology of persuasion. Students are presented a series of mini-case vignettes, each of which illustrates a specific strategy that negotiators can use to make their ideas, offers,...
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Keywords:
Leadership;
Management Teams;
Negotiation;
Groups and Teams;
Power and Influence;
Strategy
Malhotra, Deepak. "Strategies of Influence." Harvard Business School Module Note 910-039, February 2010.
- February 2010
- Supplement
Marketing Analysis Toolkit: Breakeven Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis."
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- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis....
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- February 2010 (Revised March 2016)
- Background Note
Marketing Analysis Toolkit: Break-even Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by...
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Keywords:
Decision Making;
Investment Return;
Spending;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Strategic Planning;
Mathematical Methods
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Break-even Analysis." Harvard Business School Background Note 510-080, February 2010. (Revised March 2016.)
- February 2010
- Background Note
Marketing Analysis Toolkit: Situation Analysis
By: Thomas J. Steenburgh and Jill Avery
Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing...
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Keywords:
Five Forces Framework;
SWOT Analysis;
Marketing Strategy;
Demand and Consumers;
Industry Structures;
Strategic Planning
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Situation Analysis." Harvard Business School Background Note 510-079, February 2010.
- Article
A Choice Prediction Competition for Market Entry Games: An Introduction
By: Ido Erev, Eyal Ert and Alvin E. Roth
A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation...
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Keywords:
Experience and Expertise;
Decision Choices and Conditions;
Forecasting and Prediction;
Learning;
Market Entry and Exit;
Game Theory;
Behavior;
Competition
Erev, Ido, Eyal Ert, and Alvin E. Roth. "A Choice Prediction Competition for Market Entry Games: An Introduction." Special Issue on Predicting Behavior in Games. Games 1, no. 2 (June 2010): 117–136.
- January 2010
- Journal Article
A Choice Prediction Competition: Choices from Experience and from Description
By: Ido Erev, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West and Christian Lebiere
Erev, Ert, and Roth organized three choice prediction competitions focused on three related choice tasks: one-shot decisions from description (decisions under risk), one-shot decisions from experience, and repeated decisions from experience. Each competition was based...
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Keywords:
Experience and Expertise;
Decision Choices and Conditions;
Forecasting and Prediction;
Mathematical Methods;
Risk and Uncertainty;
Competition
Erev, Ido, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West, and Christian Lebiere. "A Choice Prediction Competition: Choices from Experience and from Description." Special Issue on Decisions from Experience. Journal of Behavioral Decision Making 23, no. 1 (January 2010).
- December 2009
- Article
Strategy-proofness versus Efficiency in Matching with Indifferences: Redesigning the NYC High School Match
By: Atila Abdulkadiroglu, Parag A. Pathak and Alvin E. Roth
The design of the New York City (NYC) High School match involved tradeoffs among efficiency, stability, and strategy-proofness that raise new theoretical questions. We analyze a model with indifferences—ties—in school preferences. Simulations with field data and the...
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Keywords:
Decision Choices and Conditions;
Secondary Education;
Marketplace Matching;
Performance Efficiency;
Mathematical Methods;
Motivation and Incentives;
Strategy;
Balance and Stability
Abdulkadiroglu, Atila, Parag A. Pathak, and Alvin E. Roth. "Strategy-proofness versus Efficiency in Matching with Indifferences: Redesigning the NYC High School Match." American Economic Review 99, no. 5 (December 2009). (AER links to access the Appendix and Downloadable Data Set.)
- May 2009 (Revised December 2009)
- Teaching Note
Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128
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- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial...
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Keywords:
Customer Relationship Management;
Entrepreneurship;
Price;
Growth and Development Strategy;
Marketing Communications;
Social and Collaborative Networks;
Segmentation;
Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- April 2009 (Revised May 2010)
- Case
Urbi and the City Licensee Managers
By: John D. Macomber and Regina Garcia-Cuellar
A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches...
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Keywords:
Mortgages;
Government and Politics;
Housing;
Growth and Development Strategy;
Brands and Branding;
Market Entry and Exit;
Production;
Supply Chain;
Organizational Culture;
Franchise Ownership;
Partners and Partnerships;
Competitive Advantage;
Real Estate Industry;
China;
India;
Mexico;
United States
Macomber, John D., and Regina Garcia-Cuellar. "Urbi and the City Licensee Managers." Harvard Business School Case 209-144, April 2009. (Revised May 2010.)
- 2009
- Chapter
Entrepreneurship and the History of Globalization
By: G. Jones and R. Daniel Wadhwani
In this article, we build on the recent efforts of scholars to reintroduce entrepreneurship into the research agenda of business historians. We examine the value and limitations of adapting recent social scientific theories and methods on entrepreneurship to research...
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- 2008
- Chapter
Moving to a New Global Competitiveness Index
By: Michael E. Porter, Mercedes Delgado-Garcia, Christian H.M. Ketels and Scott Stern
Porter, Michael E., Mercedes Delgado-Garcia, Christian H.M. Ketels, and Scott Stern. "Moving to a New Global Competitiveness Index." Chap. 1.2 in Global Competitiveness Report 2008/2009, edited by Michael E. Porter and Klaus Schwab, 43–63. Geneva: World Economic Forum, 2008.
- July 2008 (Revised May 2009)
- Case
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of...
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Keywords:
Market Research;
Quantitative Analysis;
Consumer Marketing;
Pricing Strategy;
Price;
Marketing Strategy;
Mathematical Methods;
Product Launch;
Sports;
Sports Industry;
Massachusetts
Cespedes, Frank V., Christopher H. Lovelock, and Laura Winig. "The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues." Harvard Business School Brief Case 082-510, July 2008. (Revised May 2009.)
- July 2008 (Revised May 2009)
- Teaching Note
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)
By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
Teaching Note for 2510
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- February 2008 (Revised August 2011)
- Case
Olympia Machine Company, Inc.
By: Frank V. Cespedes and Benson P. Shapiro
The management team of an industrial equipment supplier is debating the company's method of compensating salespeople. Different executives have offered different alternatives to the current method of straight salary plus expenses. Each option has different implications...
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Keywords:
Governance Controls;
Compensation and Benefits;
Mission and Purpose;
Salesforce Management;
Motivation and Incentives;
Business Strategy;
Industrial Products Industry
Cespedes, Frank V., and Benson P. Shapiro. "Olympia Machine Company, Inc." Harvard Business School Case 708-490, February 2008. (Revised August 2011.)
- January 2008
- Background Note
Index Options
By: Joshua Coval and Erik Stafford
The goal of this simulation is to understand the patterns in index option prices that are not predicted by the Black-Scholes model. In particular, the simulation focuses on two properties of options prices. First, at-the-money implied volatilities from index options...
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Keywords:
Volatility;
Stock Options;
Investment;
Price;
Profit;
Risk Management;
Mathematical Methods
Coval, Joshua, and Erik Stafford. "Index Options." Harvard Business School Background Note 208-119, January 2008.
- January 2008
- Article
Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things
By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih
Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices....
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Keywords:
Investment;
Innovation and Management;
Growth and Development Strategy;
Business and Shareholder Relations;
Prejudice and Bias;
Value Creation
Christensen, Clayton M., Stephen P. Kaufman, and Willy C. Shih. "Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
- October 2007 (Revised January 2009)
- Background Note
Analyzing Relative Costs
By: Hanna Halaburda and Jan W. Rivkin
Introduces students to the technique of relative cost analysis, a core technique of strategists. Among the intricate quantitative analyses that strategists undertake, relative cost analysis may be the most common. The goal of a relative cost analysis is simply to...
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Keywords:
Cost;
Management Analysis, Tools, and Techniques;
Mathematical Methods;
Competition;
Competitive Advantage
Halaburda, Hanna, and Jan W. Rivkin. "Analyzing Relative Costs." Harvard Business School Background Note 708-462, October 2007. (Revised January 2009.)