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All HBS Web
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- Faculty Publications (331)
- September 2015
- Teaching Note
Sustainability at IKEA Group
Can IKEA Group double its global sales within a decade by expending in emerging markets while implementing on its ambitious sustainability strategy that included focusing on raw material sourcing and suppliers’ production processes? The case focuses on IKEA Group’s...
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- May 2015 (Revised October 2015)
- Case
Apple Inc. in 2015
By: David B. Yoffie and Eric Baldwin
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the...
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Keywords:
Competition;
Innovation;
Market Positioning;
Marketing Implementation;
Planning;
Products;
Strategy;
Strategic Positioning;
Technology;
Information Technology;
Strategic Planning;
Product Positioning;
Leadership;
Communication;
Competitive Advantage;
Product;
Innovation and Invention;
Computer Industry;
Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple Inc. in 2015." Harvard Business School Case 715-456, May 2015. (Revised October 2015.)
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion...
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Keywords:
New Product Management;
Consumer Segmentation;
Global Marketing;
Corporate Social Responsibility;
Healthcare;
Sustainability;
Health Care and Treatment;
Environmental Sustainability;
Marketing;
Segmentation;
Product Development;
Product Launch;
Corporate Social Responsibility and Impact;
Product Positioning;
Consumer Products Industry;
Brazil;
United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- March 2015
- Case
Unilever: Combatting Global Food Waste
By: David F. Drake, Janice H. Hammond and Matthew G. Preble
The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain...
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Keywords:
Food Waste;
Sustainable Business And Innovation;
Sustainable Supply Chains;
Sustainable Operations;
Organization Alignment;
Environmental Sustainability;
Operations;
Supply Chain Management;
Growth and Development Strategy;
Food;
Agribusiness;
Strategy;
Organizational Change and Adaptation;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Food and Beverage Industry;
Forest Products Industry;
Manufacturing Industry;
Retail Industry;
North and Central America;
Europe;
Asia;
Africa;
Latin America;
India
Drake, David F., Janice H. Hammond, and Matthew G. Preble. "Unilever: Combatting Global Food Waste." Harvard Business School Case 615-040, March 2015.
- Article
Well Said: Why Articulating Your Strategy Can Set You Apart
Senior finance managers now operate in an altered c-suite landscape. The executives reporting to the CEO have doubled in the past 30 years, mostly an increase in functional specialists, not general managers responsible for cross-functional integration. Three decades...
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- February 2015 (Revised March 2022)
- Case
Quincy Apparel (A)
By: Thomas R. Eisenmann and Lisa Mazzanti
Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup...
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Keywords:
Retail;
Failure;
Online Retail;
Women's Apparel;
Business Startups;
Business Plan;
Business Model;
Entrepreneurship;
Production;
E-commerce;
Retail Industry;
Technology Industry;
Fashion Industry;
New York (city, NY)
Eisenmann, Thomas R., and Lisa Mazzanti. "Quincy Apparel (A)." Harvard Business School Case 815-067, February 2015. (Revised March 2022.)
- February 2015 (Revised February 2017)
- Case
Winnan Metal: Fulfilling the Dream
By: William R. Kerr, Jim Sharpe and James Weber
Neil Kashyap and Neil Lombardo (HBS '08) acquired Winnan Metal, Inc., a metal fabrication shop, after raising a search fund and an 11 month search to fulfill their dreams of becoming business owners. Two weeks after they took control of the company, Winnan's largest...
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Keywords:
Entrepreneurs;
Entrepreneurial Management;
Turnarounds;
Bank Loan;
Crisis Management;
Financial Analysis;
Search Funds;
Acquisitions;
Financial Capital Needed;
Management;
Operations Management;
Sales;
Entrepreneurship;
Decision Making;
Change Management;
Manufacturing Industry;
United States;
Indiana
Kerr, William R., Jim Sharpe, and James Weber. "Winnan Metal: Fulfilling the Dream." Harvard Business School Case 815-104, February 2015. (Revised February 2017.)
- 2015
- Case
Fine Harvest Restaurant Group (cases A and B)
By: Clara (Xiaoling) Chen, Kenneth A. Merchant, Tatiana Sandino and Wim A. Van der Stede
The Fine Harvest Restaurant Group cases A and B examine a company's design of a new system to evaluate the performance (and determine the bonuses) for its restaurant managers. Fine Harvest had traditionally evaluated restaurant managers based on store margins and had...
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- September 2014 (Revised February 2015)
- Case
Pfizer and AstraZeneca: Marketing an Acquisition (A)
By: John A. Quelch and James Weber
In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to...
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Keywords:
Health Care Policy;
Mergers And Acquisitions;
Marketing;
Government Relations;
Crisis Management;
Decision Making;
Growth and Development;
Management;
Markets;
Strategy;
Pharmaceutical Industry;
United Kingdom;
United States
Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (A)." Harvard Business School Case 515-007, September 2014. (Revised February 2015.)
- September 2014 (Revised February 2017)
- Case
Belk: Towards Exceptional Scheduling
By: Ethan Bernstein, Saravanan Kesavan, Bradley Staats and Luke Hassall
With 24,000 staff and over 300 stores, Belk Inc. sought to replace its entirely manual labor scheduling system with an automated software solution from Reflexis. Belk hoped the upgrade would simplify scheduling, reduce time employees spent in non-customer-facing roles,...
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Keywords:
Retail;
Scheduling;
Local Autonomy;
Automation;
Metrics;
Organizational Change;
Human Resource Management;
Process Improvement;
Performance Measurement;
Transparency;
Southern United States;
Retailing;
Department Stores;
System Outsourced Services;
Employee Relationship Management;
Selection and Staffing;
Change Management;
Governance Controls;
Resource Allocation;
Service Operations;
Organizational Culture;
Organizational Change and Adaptation;
Performance Evaluation;
Performance Improvement;
Applications and Software;
Family Business;
Retail Industry;
Technology Industry;
United States
Bernstein, Ethan, Saravanan Kesavan, Bradley Staats, and Luke Hassall. "Belk: Towards Exceptional Scheduling." Harvard Business School Case 415-023, September 2014. (Revised February 2017.)
- 2024
- Working Paper
Fire Sales of Safe Assets
By: Gabor Pinter, Emil Siriwardane and Danny Walker
We use trade-level data to study price pressure effects in the UK gilt market from September to October 2022. During this period, forced sales by liability-driven investment funds (LDIs) led to price discounts on the order of 10%, accounting for roughly half the total...
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Pinter, Gabor, Emil Siriwardane, and Danny Walker. "Fire Sales of Safe Assets." Harvard Business School Working Paper, No. 25-015, September 2024.
- September 2014
- Case
FormPrint Ortho500
By: Frank V. Cespedes and Alisa Zalosh
The Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a...
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Keywords:
B2B Marketing;
Technological Innovation;
Market Entry and Exit;
Marketing Strategy;
Distribution Channels;
Product Development;
Medical Devices and Supplies Industry
Cespedes, Frank V., and Alisa Zalosh. "FormPrint Ortho500." Harvard Business School Brief Case 915-535, September 2014.
- 2014
- Teaching Note
Fine Harvest Restaurant Group
By: Clara X. Chen, Kenneth A. Merchant, Tatiana Sandino and Wim Van der Stede
The Fine Harvest Restaurant Group cases A and B examine a company's design of a new system to evaluate the performance (and determine the bonuses) for its restaurant managers. Fine Harvest had traditionally evaluated restaurant managers based on store margins and had...
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- Article
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information
By: Santiago Gallino and Antonio Moreno
Using a proprietary data set, we analyze the impact of the implementation of a “buy-online, pick-up-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can...
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Keywords:
Retail Operations;
Inventory Availability;
Empirical Operations Management;
Business Analytics;
Online Retail;
Ecommerce;
Operations;
Management;
Distribution Channels;
Consumer Behavior;
E-commerce;
Retail Industry
Gallino, Santiago, and Antonio Moreno. "Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information." Management Science 60, no. 6 (June 2014): 1434–1451. (Finalist of Management Science Best Paper award in Operations Management.)
- 2014
- Other Teaching and Training Material
Marketing Reading: Sales Force Design and Management
By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical...
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Keywords:
Sales Budget;
Sales Compensation;
Sales Cycle;
Sales Force Management;
Sales Forces;
Sales Management;
Sales Operations;
Sales Organization;
Sales Planning;
Sales Strategy
Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8213, 2014.
- May 2014
- Case
Groupon, Inc.
By: Krishna G. Palepu, Blythe J. McGarvie and James Weber
Internet coupon site "Groupon" grew revenues rapidly and went public, but struggled to impress investors or operate profitably. Did it have a sustainable business model?
Groupon sold coupons called Groupons which purchasers used to acquire goods or services at...
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- April 2014 (Revised March 2015)
- Case
GE and the Industrial Internet
By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients...
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Keywords:
Technology;
Operations Management;
Strategy;
Big Data;
Business Analysis;
Corporate Strategy;
Digital Technology;
Digital Innovation;
General Management;
General Strategy;
Global Competitiveness;
Global Strategy;
Innovation;
Innovation And Management;
Industrial Internet;
GE;
Innovation and Invention;
Information Technology;
Analytics and Data Science;
Air Transportation Industry;
Energy Industry;
Health Industry;
Industrial Products Industry;
Information Technology Industry;
Manufacturing Industry;
Medical Devices and Supplies Industry;
Rail Industry;
Transportation Industry;
Technology Industry;
North and Central America;
Asia;
Europe;
Middle East;
Latin America
Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "GE and the Industrial Internet." Harvard Business School Case 614-032, April 2014. (Revised March 2015.)
- February 2014 (Revised August 2014)
- Case
3D Systems
By: Karim R. Lakhani and David Lane
In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application...
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Keywords:
3D Printing;
Business Ecosystems;
3D Systems;
Growth and Development Strategy;
Marketing Strategy;
Copyright;
Two-Sided Platforms;
Product Development;
Customization and Personalization;
Manufacturing Industry
Lakhani, Karim R., and David Lane. "3D Systems." Harvard Business School Case 614-035, February 2014. (Revised August 2014.)
- February 2014 (Revised January 2024)
- Case
Go Mobile: Aligning District Managers and Store Teams
By: Tatiana Sandino
Indian cell phone retailer Go Mobile had implemented high-powered incentives to motivate its store employees to behave as owners and provide exceptional service. As the company scaled up, it faced multiple challenges in building a layer of district managers that were...
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Keywords:
Employee Relationship Management;
Mobile and Wireless Technology;
Growth Management;
Organizational Design;
Salesforce Management;
Motivation and Incentives;
Management Practices and Processes;
Telecommunications Industry;
India
Sandino, Tatiana. "Go Mobile: Aligning District Managers and Store Teams." Harvard Business School Case 114-034, February 2014. (Revised January 2024.)
- January 2014 (Revised June 2014)
- Supplement
23andMe: Genetic Testing for Consumers (B)
By: John A. Quelch and Margaret L. Rodriguez
Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty.
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Keywords:
Risk and Uncertainty;
Genetics;
Crisis Management;
Health Care and Treatment;
Product Development;
Business and Government Relations;
Biotechnology Industry;
Consumer Products Industry;
United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (B)." Harvard Business School Supplement 514-095, January 2014. (Revised June 2014.)