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- People (1)
- News (79)
- Research (109)
- Multimedia (17)
- Faculty Publications (91)
Show Results For
-
All HBS Web
(209)
- People (1)
- News (79)
- Research (109)
- Multimedia (17)
- Faculty Publications (91)
- August 2003 (Revised November 2005)
- Teaching Note
Electronic Arts Introduces The Sims Online (TN)
By: Youngme E. Moon
Teaching Note for (9-503-008).
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Keywords:
Entertainment and Recreation Industry
- February 2003 (Revised February 2006)
- Teaching Note
BMWFilms (TN)
By: Youngme E. Moon
Teaching Note for (9-502-046).
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- June 2002 (Revised September 2005)
- Case
Online Music Distribution in a Post-Napster World
By: Youngme E. Moon
Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay).
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Keywords:
Distribution;
Internet and the Web;
Price;
Marketing Channels;
Service Operations;
Music Industry
Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
- November 2001 (Revised August 2002)
- Case
Audio Spotlight, The
By: Youngme E. Moon
Joe Pompei, a graduate student at the MIT Media Lab, has invented a breakthrough audio invention. The invention is an "Audio Spotlight" that projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to...
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Keywords:
Corporate Entrepreneurship;
Independent Innovation and Invention;
Marketing;
Demand and Consumers;
Value Creation
Moon, Youngme E. "Audio Spotlight, The." Harvard Business School Case 502-014, November 2001. (Revised August 2002.)
- August 1999
- Teaching Note
Onsale, Inc. TN
By: Youngme E. Moon
Teaching Note for (9-599-091).
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Keywords:
Retail Industry
- January 2007
- Class Lecture
Brand Positioning (FSS)
By: Youngme E. Moon
Moon, Youngme E. "Brand Positioning (FSS)." Harvard Business School Class Lecture 507-055, January 2007.
- July 2004 (Revised March 2006)
- Teaching Note
Vans: Skating on Air (TN)
By: Youngme E. Moon
Teaching Note to (9-502-077).
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Keywords:
Apparel and Accessories Industry
- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Brands and Branding;
Age;
Business or Company Management;
Marketing Strategy;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Copyright;
Video Game Industry;
Entertainment and Recreation Industry;
Japan;
Asia;
United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- January 2000
- Teaching Note
Autobytel.com (TN)
By: Youngme E. Moon
Teaching Note for (9-500-015).
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Keywords:
Auto Industry
- 01 Dec 2019
- News
From Das’s Desk
the following suite of podcasts—with no end of new ideas in sight. After Hours – Professors Youngme Moon, Mihir Desai, and Felix Oberholzer-Gee enjoy a free-form exchange of ideas around the intersection of...
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- March 2006
- Course Overview Note
Consumer Marketing: Rethinking the Core
By: Youngme E. Moon
Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms...
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- March 2006
- Teaching Note
American Legacy: Beyond the Truth Campaign (TN)
By: Youngme E. Moon
Keywords:
Advertising Campaigns
- July 2004 (Revised March 2006)
- Teaching Note
The Birth of the Swatch (TN)
By: Youngme E. Moon
Teaching Note to (2-504-096).
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- July 2004 (Revised February 2005)
- Teaching Note
Marketing Antidepressants: Prozac and Paxil (TN)
By: Youngme E. Moon
Teaching Note to (9-502-055).
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- April 2004 (Revised March 2006)
- Teaching Note
Ikea Invades America (TN)
By: Youngme E. Moon
Teaching Note to (2-504-094).
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- May 2003 (Revised January 2006)
- Teaching Note
NTT DoCoMo: Marketing i-mode (TN)
By: Youngme E. Moon
Teaching Note for (9-502-031).
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- June 2002 (Revised July 2002)
- Case
NTT DoCoMo: Marketing i-mode
By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is...
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Keywords:
Price;
Marketing;
Marketing Channels;
Market Entry and Exit;
Market Participation;
Success;
Competition;
Internet and the Web;
Technology Adoption;
Mobile and Wireless Technology;
Telecommunications Industry;
Japan
Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue...
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Keywords:
Business Education;
Marketing Channels;
Internet and the Web;
Customer Relationship Management;
Trust;
Business Model;
Marketing Strategy;
Internet and the Web;
Business Divisions;
Debates;
Retail Industry
Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
- February 1999 (Revised May 1999)
- Case
Onsale, Inc.
By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other...
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Keywords:
Business Model;
Transformation;
Customers;
Brands and Branding;
Auctions;
Network Effects;
Strategic Planning;
Competitive Strategy;
Internet and the Web;
Retail Industry
Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
- March 2006
- Teaching Note
Alessi: Evolution of an Italian Design Factory (A)-(D) (TN)
By: Youngme E. Moon