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Show Results For
- All HBS Web
(400)
- People (3)
- News (115)
- Research (130)
- Multimedia (7)
- Faculty Publications (50)
- May 2020 (Revised July 2022)
- Case
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America
Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised July 2022.)
- Web
Admissions - MBA
Visit Register now to experience the excitement, energy, and unexpected insights generated by the Case Method. We invite you to experience the HBS academic environment and look forward to welcoming you to our campus! 9:00 AM On Campus Nov 18 18 Nov 2024 Life at HBS... View Details
- July 2024
- Case
Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones
By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan
Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details
Keywords: Fintech; Innovation And Strategy; Financial Advisors; Big Data; AI; Artificial Intelligence; Digital Strategy; Digitization; Financial Institutions; Business Strategy; Competitive Advantage; Technology Adoption; Business Plan; Technological Innovation; Interpersonal Communication; Communication Intention and Meaning; Communication Strategy; Transformation; Employee Stock Ownership Plan; Disruptive Innovation; Innovation Strategy; Innovation and Management; Innovation Leadership; Knowledge Acquisition; Knowledge Use and Leverage; Customer Relationship Management; AI and Machine Learning; Financial Services Industry; St. Louis; Missouri; United States; Canada
Cohen, Lauren, Richard Ryffel, Grace Headinger, and Sophia Pan. "Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones." Harvard Business School Case 225-009, July 2024.
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- Web
Events - MBA
to our campus! Nov 18 18 Nov 2024 Virtual Exploring MBA Programs Life at HBS Chat with PRIDE Join this interactive session for a Life at HBS Chat with PRIDE. PRIDE, a student club at Harvard Business School, is an association of lesbian,... View Details
- 11 May 2010
- First Look
First Look: May 11
PublicationsBlock-by-Blockbuster Innovation Author:Rosabeth Moss Kanter Publication:Harvard Business Review 88, no. 5 (May 2010) An abstract is unavailable at this time. Preview the Article: http://hbr.org/2010/05/column-block-by-blockbuster-innovation/ar/1/ Between... View Details
Keywords: Martha Lagace
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- Web
Activities, Government & Clubs - MBA
Club Pickleball Club PRIDE Public-Speaking Club R Real Estate Club Retail & Luxury Goods Club Rugby Football Club S Salsa Society Social Impact Club South Asian Business Association Southeast Asia Club Squash Club Sustainability Club T... View Details
- February 2017 (Revised September 2017)
- Case
Bringing Digital to Wimbledon
By: John T. Gourville and David Arnold
It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
Gourville, John T., and David Arnold. "Bringing Digital to Wimbledon." Harvard Business School Case 517-093, February 2017. (Revised September 2017.)
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- Web
Tuition & Financial Support - Doctoral
guaranteed funding for up to five years with the possibility of a sixth-year extension. Elevating Your Financial Security HBS takes pride in providing a welcoming environment for all students, regardless of financial background. To ensure... View Details
- 2020
- Chapter
Climate Change Is Going to Transform Where and How We Build
By: John D. Macomber
As fires, floods, and droughts increasingly threaten homes, businesses, and other institutions, climate risk has become financial risk. This implies that homeowners and investors have been making location decisions without properly pricing the cost of potential peril,... View Details
Macomber, John D. "Climate Change Is Going to Transform Where and How We Build." In Climate Change: The Insights You Need from Harvard Business Review. Vol. 12. HBR Insights Series. Boston, MA: Harvard Business Review Press, 2020.
- 11 Mar 2008
- Working Paper Summaries
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
- June 2020
- Teaching Note
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
- Web
Named Fellowship Funds - Alumni
has encountered. The donors' mother interrupted her own education to raise her family, spent her life devoted to the education of her children and others, and takes great pride in the opportunities education has created for those she... View Details
- Web
Connect with Clubs - Recruiting
midw@studentclubs.hbs.edu Outdoors Club Co-Presidents Sydney Brannan sbrannan@mba2025.hbs.edu Mark Nowicki mnowicki@mba2025.hbs.edu Club Email outdoors@studentclubs.hbs.edu PRIDE President Alex Bjelde abjelde@mba2025.hbs.edu Club Email... View Details
- 08 Dec 2022
- HBS Case
The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?
that might be different from other forms of political corporate engagement,” says Hsieh, about the challenges of maintaining customers’ trust in an international fishbowl. A pressure play Based in Switzerland—a country that prides itself... View Details
- 01 Nov 2017
- What Do You Think?
What Are the Real Lessons of the Wells Fargo Case?
If that’s the case, there must be an educational treasure trove in the recent experiences at Wells Fargo, regarded as one of the best-managed banks in the world. A case about Wells Fargo might well contain some of the following. For years, Wells Fargo has View Details
- Web
LGBTQ+ Community - MBA
and in business, but with each passing year, gay, lesbian, bisexual, and transgender individuals continue to increase their presence in business schools and in leadership positions in companies and other organizations. PRIDE View Details